
The FTC's Endorsement Guides in 2026: Why Your Small Business Is Liable When an Influencer Forgets to Say #ad
Under the FTC's revised Endorsement Guides and the 2024 fake-reviews rule, a small business is liable when its influencers fail to disclose paid or gifted posts, with civil penalties reaching about $53,088 per violation. How to disclose correctly and keep the campaign bookkeeping clean.










