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#financial-literacy

Financial Literacy

Essential financial knowledge and skills for business owners and entrepreneurs

Return on Equity (ROE) Explained: What It Measures, What Counts as Good, and How to Break It Down

Return on Equity (ROE) divides net income by owner's equity — a 15% ROE means the business earned 15 cents per dollar of the owner's capital. This guide covers healthy benchmarks (12–15% baseline, 15–20%+ strong), the three-part DuPont breakdown of margin, asset turnover, and leverage, and the pitfalls — debt-inflated returns, negative equity, one-time items — that distort the ratio.