2 posts tagged with "checklist"

As a founder, you live and breathe your product, your customers, and your team. But are you just as connected to the financial pulse of your business? Financial health can feel like a complex topic reserved for accountants, but it really comes down to four pillars: liquidity, profitability, insolvency, and operational efficiency.

This article provides a concise, founder-friendly checklist you can run monthly or quarterly to get a clear picture of where you stand. Best of all, it’s designed specifically for users of the plain-text accounting tool Beancount, showing you exactly where to look and what to track.

Beancount Tip: Fava, the web interface for Beancount, is your command center for this checklist. Its built-in Income Statement, Balance Sheet, and Holdings reports, combined with its query capabilities, provide everything you need to check these metrics fast.

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The 12-Question Financial Health Check​

1) Do you have enough cash to sleep at night?​

• What to look at: Your cash reserve. The common rule of thumb is to hold 3 to 6 months of operating expenses in cash or highly liquid assets. Adjust this target based on your business’s volatility, seasonality, and growth plans.
• Why it matters: A healthy cash buffer allows your business to absorb unexpected shocks—a lost client, a market downturn, a supply chain delay—without resorting to expensive, reactive financing. It's the foundation of financial peace of mind.
• Where to check in Beancount: In Fava, navigate to the Balance Sheet and sum the balances in your Assets:Bank:* accounts, plus any short-term liquid investments you hold.

2) Is today’s liquidity solid?​

• What to look at: The Current Ratio (Current Assets / Current Liabilities). For an even stricter view, use the Quick Ratio (or "Acid Test"), which excludes inventory from current assets. A ratio above 1.0 is generally considered stable, but this varies by industry.
• Why it matters: These ratios gauge your ability to cover all your short-term obligations (like payroll and supplier bills) using only your short-term assets. They answer the critical question: "If we had to pay all our upcoming bills right now, could we do it without distress?"
• Where to check in Beancount: Your Balance Sheet in Fava provides all the necessary figures. To make this easy, ensure you are tracking Assets:Receivables, Assets:Inventory, and Liabilities:Payables in separate sub-accounts.

3) Are you consistently profitable?​

• What to look at: The Net Income on your Income Statement. More importantly, look at the trend. Is it positive and growing month-over-month or quarter-over-quarter?
• Why it matters: Profit is the engine of your business. It funds growth, attracts investment, and provides the ultimate cushion against downturns. Consistent profitability is the clearest sign of a sustainable business model.
• Where to check in Beancount: Go to the Income Statement in Fava. (Pro-tip: consider enabling Fava’s option to invert income signs, which many find more intuitive for reading financial reports.)

4) Are gross margins holding (or improving)?​

• What to look at: Your Gross Margin Percentage, calculated as (Revenue − COGS) / Revenue. COGS, or Cost of Goods Sold, is typically Beginning Inventory + Purchases − Ending Inventory.
• Why it matters: Gross margin reflects the profitability of your core product or service before overhead. A shrinking margin is a major red flag, often signaling issues with pricing power, discounting pressure, or rising supply costs.
• Where to check in Beancount: Categorize all direct costs under Expenses:COGS:*. You can then review your margin directly on Fava’s Income Statement.

5) Are you collecting on time? (DSO)​

• What to look at: Days Sales Outstanding (DSO), which is approximately (Accounts Receivable / Total Credit Sales) × Number of Days. This tells you the average number of days it takes to collect payment after a sale.
• Why it matters: A high DSO means your cash is trapped in your customers' bank accounts, tightening your own cash flow. Efficient collections are crucial for maintaining liquidity.
• Where to check in Beancount: Track invoices using metadata (e.g., invoice: "INV-123" and customer: "AcmeCorp"). You can then monitor the total A/R balance on Fava’s Balance Sheet.

6) Are you turning inventory efficiently?​

• What to look at: Inventory Turnover, calculated as COGS / Average Inventory. This measures how many times you sell and replace your inventory over a period. You can also track Days Sales of Inventory (DSI) to see how many days stock sits on the shelf.
• Why it matters: Slow-moving inventory ties up cash that could be used elsewhere. Conversely, turning inventory too quickly can lead to stockouts and lost sales. Finding the right balance is key.
• Where to check in Beancount: Use Beancount’s built-in inventory lot tracking to manage cost basis and quantities accurately. You can then review your current positions in Fava under Holdings.

7) How fast do you turn cash? (CCC)​

• What to look at: The Cash Conversion Cycle (CCC), calculated as DSI + DSO − DPO (Days Payable Outstanding). It measures the time between paying for inventory/supplies and receiving cash from customers.
• Why it matters: A shorter CCC means your business needs less external capital to operate and grow. A negative CCC (common in businesses like Dell or Amazon) means your customers pay you before you have to pay your suppliers—a powerful position for liquidity.
• Where to check in Beancount: With DSI and DSO already tracked, the final piece is DPO, which you can derive from your Liabilities:Payables account. Reviewing this trend quarterly is sufficient for most businesses.

8) Can you comfortably service your debt? (DSCR)​

• What to look at: The Debt Service Coverage Ratio (DSCR), calculated as Net Operating Income / Total Debt Service. Many lenders, including for SBA loans, look for a ratio of 1.25 or higher.
• Why it matters: This ratio signals your ability to make your loan payments from the cash your business generates. A healthy DSCR is critical for maintaining good relationships with lenders and avoiding breaches of loan covenants.
• Where to check in Beancount: Tag your loan payments (both principal and interest). You can use a query or manually summarize your total debt service for the period and compare it to your operating income from the Income Statement.

9) Is leverage appropriate for your business model?​

• What to look at: Your Debt-to-Equity ratio and overall Working Capital. Don't just look at a single number; analyze the trend over several quarters.
• Why it matters: Debt can be a powerful tool for financing growth, but it also introduces risk. The right level of leverage depends on your industry and risk tolerance. Are you taking on debt faster than you're growing equity?
• Where to check in Beancount: Fava’s Balance Sheet clearly lays out your total liabilities versus your total equity.

10) How concentrated is your revenue?​

• What to look at: The percentage of total revenue coming from your top 1, 3, or 5 customers. Many practitioners flag a risk when a single customer accounts for 10-20% or more of your revenue.
• Why it matters: Over-reliance on a few large clients magnifies churn risk and can weaken your pricing power. Diversification creates a more resilient business.
• Where to check in Beancount: This is where metadata shines. Add a customer: tag to every income posting. You can then use Fava's filtering or Beancount's query language to pivot revenue by customer.

11) Do your unit economics work?​

• What to look at: The Contribution Margin for each product or service line (Revenue - All Variable Costs).
• Why it matters: This tells you if scaling a particular offering will add cash to your bottom line or just burn through it faster. If the contribution margin is negative, you lose money on every additional sale.
• Where to check in Beancount: Track variable costs and revenue with specific metadata tags like product: "Widget-A" or channel: "Retail". This allows you to slice and dice your data with queries to calculate profitability at a granular level.

12) Are your books clean and audit-ready?​

• What to look at: Do you have clear documentation, a consistent chart of accounts, and are you retaining records for as long as the IRS recommends?
• Why it matters: Clean books reduce errors, dramatically speed up tax preparation, and are essential for securing financing or passing due diligence if you ever sell your company.
• Where to check in Beancount: Use invoice: and document: metadata, and leverage Fava’s ability to link directly to source documents (like PDFs of receipts or invoices) to keep proof organized and accessible.

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A One-Hour Monthly Financial Ritual​

Turn this checklist into a routine. Block out one hour on the first business day of each month to perform this health check.

• (15 min) — Cash & Runway: Confirm your cash balance. Review upcoming major payables and expected inflows from receivables. Re-validate that you still have your 3–6 month buffer.
• (15 min) — P&L Review: Scan your net income and, most importantly, your gross margin trend. Did margins dip? If so, investigate whether it was due to discounting, returns, or higher COGS.
• (15 min) — Working Capital Check: Quickly glance at your DSO, inventory turnover, and DPO. Calculate your CCC. Identify any actions needed, like following up on late invoices or adjusting inventory reorder points.
• (15 min) — Solvency & Risk: Check your DSCR if you have debt. Review any changes in your Debt-to-Equity ratio and revenue concentration. Are any trends moving in the wrong direction?

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Final Reminders​

• Benchmarks vary by industry. A "good" current ratio for a SaaS business is very different from that of a retail store. Compare your metrics against your own history first, and then against industry peers.
• Trends beat snapshots. A single data point can be misleading. Charting your key ratios over 6–12 months will reveal the true direction of your business.
• Plain-text wins. The beauty of Beancount is transparency. If a number on a report looks off, you can drill down to the exact plain-text transaction in seconds. This puts you in complete control of your own financial narrative.

Starting a business is an exciting journey filled with endless possibilities. However, the path from idea to successful launch can feel overwhelming without a clear roadmap. Whether you're opening a local coffee shop, launching an online store, or starting a consulting practice, having a structured checklist ensures you don't miss critical steps along the way.

This comprehensive guide breaks down the startup process into three manageable phases: Foundation, Preparation, and Launch. Let's dive in.

Phase 1: Building Your Foundation​

1. Validate Your Business Idea​

Before investing time and money, ensure there's genuine demand for your product or service. Talk to potential customers, survey your target market, and study your competitors. Look for gaps in the market that your business can fill. This early validation can save you from costly mistakes down the road.

2. Choose Your Business Name and Secure Your Domain​

Your business name is more than just a label—it's the first impression customers will have of your brand. Choose something memorable, easy to spell, and available as a domain name. Once you've settled on a name, register your domain immediately, even if you're not ready to build a website yet. Popular domains disappear quickly, and securing yours early prevents future complications.

Pro tip: Check social media handles too. Consistent branding across platforms makes it easier for customers to find you.

3. Create a Comprehensive Business Plan​

A solid business plan serves as your roadmap and is essential if you're seeking funding. Your plan should include:

• Executive summary outlining your vision
• Market analysis and competitive landscape
• Marketing and sales strategies
• Operational plan and milestones
• Financial projections for at least three years
• Funding requirements and potential sources

Don't treat this as a one-time exercise. Revisit and update your business plan regularly as your company evolves.

4. Choose the Right Business Structure​

Your business structure affects everything from taxes to personal liability. The main options include:

• Sole Proprietorship: Simplest structure, but you're personally liable for business debts
• Partnership: Shared ownership and responsibilities with one or more partners
• Limited Liability Company (LLC): Provides liability protection while maintaining flexibility
• Corporation (C-Corp or S-Corp): More complex but offers strong liability protection and tax benefits

Consider consulting with an accountant or attorney to determine which structure best fits your situation. You can always change your structure later, but starting with the right one saves hassle.

5. Register Your Business and Obtain Tax IDs​

Once you've chosen your structure, register your business with your state government. If you're forming an LLC or corporation, you'll need to file articles of organization or incorporation.

Apply for an Employer Identification Number (EIN) from the IRS—it's free and takes just a few minutes online. You'll need this for opening business bank accounts, hiring employees, and filing taxes. Depending on your state and industry, you may also need a state tax ID.

6. Secure Necessary Licenses and Permits​

Every business needs basic licenses and permits to operate legally. Requirements vary by location and industry, but commonly include:

• General business license from your city or county
• Zoning permits if operating from a physical location
• Professional licenses for regulated industries (healthcare, real estate, etc.)
• Health permits for food-related businesses
• Sales tax permit if selling physical goods

Start this process early—some permits can take weeks or months to obtain. Check with your local Small Business Development Center or city clerk's office for specific requirements.

Phase 2: Getting Ready to Launch​

7. Set Up Business Banking and Credit​

Keep your personal and business finances completely separate. Open a business checking account, and consider a business savings account for building reserves. Many banks offer accounts specifically designed for small businesses with low fees and helpful features.

Apply for a business credit card to build your company's credit history. Use it responsibly—pay balances in full and keep utilization low. Strong business credit will help you secure better terms for future loans and financing.

8. Invest in Proper Insurance Coverage​

Insurance protects your business from unexpected disasters. Depending on your business type, you may need:

• General liability insurance for customer injuries or property damage
• Professional liability insurance for service-based businesses
• Property insurance if you have a physical location or expensive equipment
• Workers' compensation if you have employees
• Cyber liability insurance if you handle sensitive customer data

Don't skimp on insurance. One lawsuit or disaster could wipe out an uninsured business overnight.

9. Establish Your Accounting System​

Good financial management starts with proper bookkeeping. Choose accounting software that fits your needs and budget. Popular options range from simple invoicing tools to comprehensive accounting platforms.

Set up a system for:

• Tracking income and expenses
• Managing invoices and payments
• Recording receipts and financial documents
• Generating financial reports
• Preparing for tax season

If numbers aren't your strength, consider hiring a bookkeeper or accountant early on. It's much easier to maintain organized books from the start than to fix a mess later.

10. Find Your Business Location​

Your location needs will vary dramatically based on your business model. Options include:

• Home office for service businesses and online retailers
• Shared coworking space for flexibility and networking
• Retail storefront for customer-facing businesses
• Commercial office or warehouse space for growing operations

Consider factors like cost, accessibility for customers and employees, zoning regulations, and room for growth. If you're leasing, have an attorney review the lease agreement before signing.

11. Build Your Online Presence​

In today's digital world, an online presence isn't optional—it's essential. Start with these basics:

Website: Create a professional website that clearly communicates what you do and how customers can work with you. Use website builders if you're on a budget, or hire a developer for more complex needs. Ensure your site is mobile-friendly and loads quickly.

Social Media: Identify where your target customers spend time online and establish a presence there. Focus on two or three platforms rather than spreading yourself too thin. Create a content calendar to stay consistent.

Google Business Profile: If you serve local customers, claim and optimize your Google Business Profile for local search visibility.

12. Develop Your Brand Identity​

Your brand is more than a logo—it's the complete experience customers have with your business. Develop:

• A memorable logo and consistent color scheme
• Clear brand messaging and voice
• Professional business cards and marketing materials
• Email signatures and templates
• Packaging design if selling physical products

Consistency across all touchpoints builds recognition and trust.

13. Build Your Team​

If you need help running your business, start recruiting before launch. Determine what roles you need to fill and whether you'll hire employees, contractors, or freelancers.

When hiring employees:

• Create detailed job descriptions
• Set up payroll systems and tax withholding
• Establish employee policies and handbooks
• Understand labor laws and compliance requirements
• Consider benefits packages to attract quality talent

Remember, your first hires set the tone for your company culture. Choose wisely.

Phase 3: Launch and Beyond​

14. Create Launch Buzz​

Build excitement before your doors open. Strategies include:

• Announcing your launch date on social media
• Sending emails to your network
• Reaching out to local media and bloggers
• Hosting a soft opening for friends, family, and VIPs
• Planning a grand opening event or promotion

Start building anticipation at least a month before launch, increasing momentum as you approach opening day.

15. Offer Launch Promotions​

Attract your first customers with special offers. Consider:

• Grand opening discounts
• Limited-time bundles or packages
• Free trials or samples
• Referral incentives
• Contests and giveaways

Make sure promotions are profitable even at discounted rates. The goal is to attract customers who'll return at full price.

16. Track Performance from Day One​

Set up systems to monitor your business's health from launch. Track:

• Daily sales and revenue
• Customer acquisition costs
• Website traffic and conversion rates
• Customer feedback and reviews
• Cash flow and expenses

Use this data to make informed decisions. What's working? What needs adjustment? Early course corrections are easier than major pivots later.

17. Collect and Act on Customer Feedback​

Your first customers provide invaluable insights. Create systems to gather feedback through:

• Post-purchase surveys
• Social media monitoring
• Direct conversations
• Online reviews
• Email follow-ups

Listen carefully and be willing to adapt. Early customer feedback often reveals opportunities you hadn't considered.

18. Optimize Your Marketing Efforts​

After a few weeks of operation, analyze which marketing channels are driving results. Double down on what's working and cut what isn't. Test different approaches:

• Try various social media content types
• Experiment with paid advertising on different platforms
• A/B test email subject lines and offers
• Refine your website based on user behavior

Marketing is an ongoing experiment. Stay curious and keep testing.

19. Plan for Growth​

Even in your first weeks, think about scalability. Ask yourself:

• Can your systems handle increased volume?
• What processes need documentation?
• When will you need to hire additional help?
• How will you fund expansion?
• What new products or services could you add?

Success often happens faster than expected. Being prepared for growth prevents scrambling when opportunities arise.

Common Pitfalls to Avoid​

As you work through this checklist, watch out for these common startup mistakes:

Underestimating startup costs: Add 20-30% to your financial projections for unexpected expenses.

Skipping market research: Assumptions can be costly. Always validate with real customer data.

Trying to do everything yourself: Know when to delegate or outsource. Your time is valuable.

Neglecting legal and financial foundations: Cutting corners early creates bigger problems later.

Launching before you're ready: It's better to delay a few weeks than to launch with major gaps.

Your Next Steps​

Starting a business is one of the most rewarding challenges you'll ever undertake. This checklist provides a framework, but remember that every business journey is unique. Stay flexible, learn continuously, and don't be afraid to ask for help.

Begin by tackling the Foundation phase items, then move systematically through Preparation and Launch. Check off each item as you complete it, and celebrate your progress along the way.

The entrepreneurial path isn't always smooth, but with careful planning and persistent effort, you're setting yourself up for success. Your business dream is about to become reality—now get out there and make it happen!

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Remember: This checklist is a guide, not gospel. Adapt it to fit your specific situation, industry, and goals. The most important step is the first one—so start today.