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Understanding Debt Ratio: A Practical Guide for Small Business Owners

· 9 min read
Mike Thrift
Mike Thrift
Marketing Manager

A single number can tell lenders, investors, and even you whether your business is financially healthy or heading toward trouble. That number is your debt ratio—and if you don't know yours, you're flying blind.

According to recent data, the average debt-to-equity ratio for S&P 500 companies sits at 0.61, but this benchmark varies dramatically by industry. Utilities and real estate companies routinely operate with ratios above 2.0, while technology firms often maintain ratios below 0.5. Understanding where your business falls—and what that means—is essential for making informed financial decisions.

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Whether you're preparing to apply for financing, evaluating your company's financial stability, or planning for growth, mastering debt ratios gives you a clearer picture of where you stand. This guide breaks down everything you need to know.

What Is a Debt Ratio?

A debt ratio is a financial metric that measures the proportion of a company's assets financed by debt. In simple terms, it answers the question: "For every dollar of assets my business owns, how much came from borrowed money?"

The basic formula is straightforward:

Debt Ratio = Total Debt / Total Assets

For example, if your business has $500,000 in total liabilities and $1,000,000 in total assets, your debt ratio is 0.5 (or 50%). This means half of your company's assets are financed through debt.

A debt ratio less than 1 (or 100%) indicates that your company has more assets than debt—generally a sign of financial stability. A ratio greater than 1 means you owe more than you own, which signals higher financial risk.

Types of Debt Ratios

While the basic debt ratio provides useful information, there are several variations that offer different perspectives on your financial health:

Debt-to-Equity Ratio

This ratio compares what you owe to what you own outright:

Debt-to-Equity Ratio = Total Liabilities / Shareholders' Equity

A ratio of 1.0 means you have equal amounts of debt and equity. Many investors feel comfortable with ratios between 1.0 and 1.5, though this varies by industry.

Debt-to-Assets Ratio

This is the standard debt ratio described above. It shows what percentage of your assets are financed by creditors rather than by your own investment or retained earnings.

Debt-to-EBITDA Ratio

This ratio measures how many years it would take to pay off all debt using earnings before interest, taxes, depreciation, and amortization:

Debt-to-EBITDA = Total Debt / EBITDA

Midsize businesses typically target a maximum ratio between 2.5 and 4.0. A lower number indicates stronger ability to repay debt.

Debt Service Coverage Ratio (DSCR)

Lenders particularly care about this one:

DSCR = Net Operating Income / Total Debt Service

If you're seeking a small business loan, lenders typically prefer a DSCR of 1.25 or higher—meaning for every $1,000 in debt obligations, you have at least $1,250 in net operating income.

What Is a Good Debt Ratio?

There's no universal "perfect" debt ratio because what's healthy depends on your industry, business model, and growth stage. However, here are general guidelines:

Debt Ratio (Debt-to-Assets)

Ratio RangeInterpretation
Below 0.4Conservative; strong financial position
0.4 - 0.6Moderate; typical for many businesses
Above 0.6Aggressive; may face borrowing difficulties
Above 1.0High risk; liabilities exceed assets

Debt-to-Equity Ratio

Ratio RangeInterpretation
Below 1.0Conservative leverage
1.0 - 1.5Moderate; generally acceptable
1.5 - 2.0Elevated; watch carefully
Above 2.0High leverage; concerning in most industries

Debt-to-Income Ratio (for Business)

A DTI ratio of 36% or lower is considered healthy for small businesses, according to the Consumer Financial Protection Bureau. Generally, aim to keep your DTI below 50%, especially if you plan to apply for financing.

Debt Ratios by Industry

Context matters enormously when evaluating debt ratios. Capital-intensive industries naturally carry more debt because they require significant infrastructure investments.

Higher Debt Ratios Are Normal In:

  • Real estate and REITs (debt-to-equity often above 2.0)
  • Utilities and telecommunications
  • Manufacturing
  • Financial services (averaging around 2.46 debt-to-equity)
  • Gambling and hospitality

Lower Debt Ratios Are Typical In:

  • Technology and software (averaging around 0.48)
  • Healthcare
  • Professional services
  • Consulting

When benchmarking your ratio, compare against industry peers rather than using universal standards. A manufacturing company with a 1.5 debt-to-equity ratio might be perfectly healthy, while the same ratio could signal problems for a consulting firm.

How to Calculate Your Debt Ratio

Calculating your debt ratio requires information from your balance sheet. Here's a step-by-step approach:

Step 1: Identify Total Liabilities

Add up all your debts, including:

  • Short-term liabilities (accounts payable, credit card balances, current portion of loans)
  • Long-term liabilities (mortgages, equipment loans, business loans)
  • Any other debt obligations

Step 2: Calculate Total Assets

Sum up everything your business owns:

  • Current assets (cash, accounts receivable, inventory)
  • Fixed assets (property, equipment, vehicles)
  • Intangible assets (patents, trademarks, goodwill)

Step 3: Apply the Formula

Divide total liabilities by total assets:

Example:

  • Total Liabilities: $250,000
  • Total Assets: $600,000
  • Debt Ratio: $250,000 / $600,000 = 0.42 (or 42%)

This business finances 42% of its assets through debt—a relatively conservative position.

What Your Debt Ratio Tells Lenders and Investors

Your debt ratio communicates important information to anyone evaluating your business:

Low Debt Ratio (below 0.4):

  • Suggests financial stability and lower risk
  • May indicate untapped growth potential
  • Could mean the business is underleveraged and missing opportunities

Moderate Debt Ratio (0.4 - 0.6):

  • Indicates balanced use of debt financing
  • Shows responsible financial management
  • Generally viewed favorably by lenders

High Debt Ratio (above 0.6):

  • Signals heavier reliance on borrowed funds
  • May make securing additional financing difficult
  • Increases vulnerability to economic downturns or interest rate changes

Warning Signs: When Your Debt Ratio Becomes Problematic

Watch for these red flags indicating your debt levels need attention:

Difficulty meeting debt payments. If you're regularly struggling to make loan payments, your debt load may be unsustainable.

Declining ratio over time. A steadily increasing debt ratio, especially without corresponding revenue growth, suggests a troubling trend.

Ratio significantly higher than industry peers. Being an outlier in your industry warrants investigation.

Reduced credit availability. If lenders are declining applications or offering less favorable terms, your leverage may be concerning them.

Cash flow strain. When debt service consumes an excessive portion of operating cash flow, growth and flexibility suffer.

7 Strategies to Improve Your Debt Ratio

If your debt ratio is higher than you'd like, here are proven approaches to bring it down:

1. Pay Down Debt Strategically

Focus repayment efforts where they'll have the most impact:

Avalanche Method: Target debts with the highest interest rates first. This minimizes total interest paid over time.

Snowball Method: Pay off smaller debts first to build momentum and free up cash flow for larger obligations.

2. Increase Equity

Bringing in equity investment—whether from new investors, partners, or your own additional capital—increases the equity side of your balance sheet without adding debt.

3. Retain Earnings

Instead of distributing all profits, retain a portion to build equity and strengthen your balance sheet. This organic growth improves your ratio over time.

4. Restructure or Refinance Debt

Negotiating better terms can help:

  • Extend repayment periods to reduce monthly obligations
  • Refinance high-interest debt at lower rates
  • Consolidate multiple debts into a single, more manageable loan

5. Improve Cash Flow

Stronger cash flow enables faster debt repayment:

  • Boost sales through marketing or new product lines
  • Tighten collections on accounts receivable
  • Negotiate better payment terms with suppliers
  • Cut unnecessary expenses

6. Sell Underutilized Assets

Converting unused equipment, excess inventory, or non-core assets into cash provides funds to pay down debt while potentially improving your asset utilization.

7. Optimize Inventory Management

Implementing just-in-time inventory practices frees up capital tied up in excess stock. Rather than storing three months of inventory, maintaining two weeks' worth releases cash for debt reduction.

Using Debt Ratios for Better Decision-Making

Your debt ratio isn't just a number for loan applications—it's a management tool. Here's how to use it effectively:

Before taking on new debt. Calculate how a proposed loan would affect your ratio. If it pushes you into uncomfortable territory, reconsider or explore alternatives.

For growth planning. Understand your debt capacity before pursuing expansion. How much additional leverage can you responsibly take on?

During budget reviews. Track your ratio monthly or quarterly to catch trends early. A gradually rising ratio deserves attention before it becomes problematic.

When evaluating opportunities. Compare the cost of debt financing against the expected return on investment. Debt makes sense when it funds initiatives that generate returns exceeding the cost of borrowing.

Common Mistakes When Evaluating Debt Ratios

Avoid these errors that lead to misinterpretation:

Ignoring industry context. A 0.8 ratio might be excellent for a utility company but concerning for a consulting firm. Always benchmark against comparable businesses.

Looking at a single point in time. One ratio snapshot tells you where you are, not where you're headed. Track trends over months and years.

Forgetting about off-balance-sheet obligations. Operating leases, contractual commitments, and guarantees may not appear in your basic debt calculation but still represent financial obligations.

Overlooking seasonal variations. Some businesses naturally carry more debt at certain times of year. Compare like periods when analyzing trends.

Focusing only on one ratio. Use multiple debt ratios together for a complete picture. The debt-to-assets ratio tells a different story than debt-to-equity or DSCR.

Track Your Financial Health

Understanding and monitoring your debt ratio is fundamental to sound financial management. But a ratio is only as accurate as the underlying data—which means maintaining precise, up-to-date financial records is essential.

Beancount.io provides plain-text accounting that gives you complete transparency into your assets, liabilities, and financial ratios. With data stored in simple, version-controlled text files, you can track your debt ratio over time, spot trends before they become problems, and always know exactly where your business stands. Get started for free and take control of your business finances.