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Business Licenses for Online Sellers: Your Complete Guide

· 9 min read
Mike Thrift
Mike Thrift
Marketing Manager

Starting an online business is exciting, but before you launch your first product, you need to understand the legal requirements that come with selling online. One of the most common questions new ecommerce entrepreneurs ask is: "Do I need a business license to sell online?"

The short answer is usually yes, but the specifics depend on your business structure, location, and what you're selling. Let's break down everything you need to know about business licenses and permits for online sellers.

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Understanding Business Licenses

A business license is your official permission to operate a business legally. It establishes your enterprise as legitimate in the eyes of government authorities and ensures you're complying with local, state, and federal regulations.

Whether you're running a dropshipping store, selling handmade crafts, or managing an online marketplace, business licenses apply to all types of businesses, not just online ones. The requirements vary significantly by location, so your first step should always be checking with your local and state government offices.

Business licenses typically need renewal every one to five years, depending on your jurisdiction. The good news? License fees and renewal costs are generally affordable, ranging from $50 to a few hundred dollars in most cases.

Do All Online Sellers Need a Business License?

The answer depends on your business structure and goals.

Sole Proprietors

If you're operating as a sole proprietor, you might technically be able to start selling without a formal business license in some jurisdictions. However, this approach comes with significant risks.

As a sole proprietor, there's no legal separation between you and your business. This means your personal assets—your home, car, savings—are vulnerable if someone sues your business or if you accumulate business debts. There's no liability protection whatsoever.

Formal Business Entities

Most business advisors strongly recommend forming a proper business entity like an LLC (Limited Liability Company) or corporation. These structures require a business license but provide crucial protection for your personal assets. The peace of mind alone is worth the modest licensing fees.

Existing Brick-and-Mortar Businesses

Already have a physical store with a business license? Great news—you typically don't need a separate online-specific license to add ecommerce to your existing business. Your current business license covers both your physical and online sales channels.

Essential Licenses and Permits for Online Businesses

Beyond your basic business license, online sellers usually need several other permits and licenses. Here's what most ecommerce businesses require:

Sales Tax License (Seller's Permit)

This is arguably the most important permit after your business license. A sales tax license—also called a seller's permit or sales and use tax permit—allows you to legally collect sales tax from customers.

Key points about sales tax licenses:

  • Required in 45 states plus Washington, D.C. (Alaska, Delaware, Montana, New Hampshire, and Oregon don't have state sales tax)
  • Usually free or low-cost to obtain
  • Gives you a state sales tax ID number
  • Must be renewed periodically
  • May require separate permits for each state where you have tax obligations

Failing to collect and remit sales tax can result in serious penalties, including fines and legal consequences. This isn't an area to cut corners.

Understanding Tax Nexus

Thanks to the 2018 Supreme Court ruling in South Dakota v. Wayfair, online businesses can be required to collect sales tax in states where they have no physical presence. This concept is called "economic nexus."

Most states now require out-of-state sellers to collect sales tax once they exceed certain thresholds, typically:

  • $100,000 in annual sales in the state, OR
  • 200 or more transactions in the state

However, each state sets its own rules. For example:

  • New York requires both $500,000 in sales AND 100+ transactions
  • Texas requires $500,000 in sales with no transaction minimum
  • Other states have different combinations

You'll also create nexus if you store inventory in a state, even if your business headquarters is elsewhere. If you use fulfillment centers or warehouses in multiple states, you likely need to register for sales tax collection in each of those states.

Temporary Seller's Permits

Planning to sell at a pop-up event or test the market short-term? Many states offer temporary seller's permits valid for 30-90 days. These are perfect for seasonal businesses or one-time sales events.

Reseller's Permit (Resale Certificate)

If you buy products wholesale for resale, you'll need a reseller's permit. This certificate allows you to purchase inventory without paying sales tax on those purchases—you'll collect the tax when you sell to the end customer.

Important distinctions:

  • Different from a seller's permit (though names vary by state)
  • You typically need a separate reseller's permit for each supplier
  • Not all vendors accept them
  • Especially important for businesses selling on platforms like eBay, Poshmark, or Amazon

Professional and Occupational Licenses

Selling services online that require professional licensing? You'll need both your professional license AND a business license. This applies to:

  • Real estate agents
  • Architects and engineers
  • Insurance agents
  • Financial advisors
  • Healthcare practitioners
  • Lawyers and accountants
  • Contractors

Even if your profession is already licensed, you still need proper business licensing to operate commercially.

Selling Through Marketplace Platforms

Many online sellers use third-party marketplaces like Amazon, Etsy, or eBay rather than running their own websites. These platforms are "marketplace facilitators" that often handle sales tax collection and remittance on your behalf.

However, you may still need to:

  • Register with states for sales tax purposes
  • File informational returns
  • Maintain proper business licensing

Each state treats marketplace facilitators differently, so check specific requirements for states where you have significant sales.

How to Apply for Your Business License

The application process varies by location, but here's what you'll typically need:

Required Documentation

Employer Identification Number (EIN): Obtain this free from the IRS. While sole proprietors without employees can use their Social Security number, an EIN is recommended to protect against identity theft. Apply online at IRS.gov—it takes about 15 minutes.

Business Entity Formation: Register your LLC, corporation, or partnership with your Secretary of State. Most states allow online filing with fees ranging from 5050-500 depending on the state and entity type.

DBA (Doing Business As) License: Also called a trade name or fictitious name registration, this allows you to operate under a business name different from your legal entity name. This is crucial for payment processing so customers recognize charges on their credit card statements.

Home Occupation Permit: If you're running your business from home, your city or county may require a home occupation permit, especially if you:

  • Have employees visiting your home
  • Receive regular deliveries
  • Have customers coming to your residence
  • Display business signage

Application Timeline

Once you submit your applications and pay the required fees, expect to receive your business license within 2-4 weeks. Some jurisdictions process applications in just a few days. Processing times depend on your location and the type of business.

Benefits of Proper Licensing

Beyond legal compliance, business licensing provides several advantages:

Financial Benefits:

  • Open a dedicated business bank account (impossible without proper documentation)
  • Build business credit separate from personal credit
  • Access business loans and lines of credit
  • Qualify for business credit cards with rewards

Tax Advantages:

  • Claim legitimate business deductions including home office, internet, software, shipping, office supplies, website hosting, marketing expenses, and business meals
  • Separate business and personal finances for cleaner record-keeping
  • Better positioning during tax audits

Professional Credibility:

  • Increased customer trust and confidence
  • Better vendor relationships and wholesale pricing
  • Professional appearance in all business dealings
  • Protection of personal assets through proper business structure

Common Mistakes to Avoid

Don't let these pitfalls derail your online business:

Assuming you don't need licenses for "small" sales: Many states have no minimum threshold. Even hobbyist sellers should understand their obligations.

Ignoring multi-state tax obligations: Economic nexus rules mean you might owe taxes in states where you've never visited. Track your sales by state carefully.

Mixing personal and business finances: This undermines liability protection and creates accounting nightmares. Always keep separate accounts.

Forgetting to renew licenses: Set calendar reminders for renewal dates. Operating with an expired license can trigger penalties and legal issues.

Not researching industry-specific requirements: Some products require additional permits (food, alcohol, cosmetics, supplements, etc.).

Next Steps After Getting Licensed

Once you have your business license and necessary permits, you're ready to move forward:

  1. Set up business banking: Open a business checking account and consider a business credit card for expense tracking
  2. Implement bookkeeping systems: Start tracking all income and expenses from day one—this is crucial for taxes and business insights
  3. Obtain business insurance: Consider general liability insurance, product liability, and cyber liability coverage
  4. Consult professionals: Work with a business attorney for contracts and legal issues, and a tax professional for tax planning
  5. Trademark your brand: Protect your business name and logo if you're building a long-term brand
  6. Create a comprehensive business plan: Map out your financial projections, marketing strategy, and growth plans

Staying Compliant Over Time

Getting licensed is just the beginning. Maintain compliance by:

  • Tracking license renewal dates
  • Monitoring sales thresholds in each state
  • Keeping detailed records of all business transactions
  • Staying informed about changing tax laws
  • Filing all required tax returns on time
  • Updating registrations if you move or expand

The Bottom Line

While navigating business licenses and permits might seem overwhelming, it's a crucial foundation for your online business. Proper licensing protects you legally, opens doors to financial opportunities, and establishes your business as a legitimate enterprise.

Start by researching requirements in your state and local area. Check your Secretary of State website, the U.S. Small Business Administration (SBA.gov), and your state's department of revenue for specific guidance.

Remember: every major ecommerce business started exactly where you are now. Amazon began as a small online bookstore operating from a garage. With proper licensing and a solid foundation, you're setting yourself up for sustainable growth and success.

Take the time to do it right from the start, and you'll save yourself headaches, penalties, and legal troubles down the road. Your future self will thank you for building your business on a solid legal foundation.

Business Incorporation Guide: Everything You Need to Know

· 10 min read
Mike Thrift
Mike Thrift
Marketing Manager

Deciding whether to incorporate your business is one of the most significant decisions you'll make as an entrepreneur. While the process might seem daunting, understanding the fundamentals can help you determine if incorporation is the right path for your venture.

Understanding Incorporation: The Basics

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Incorporation transforms your business into a distinct legal entity, separate from you as an individual. This separation creates a legal boundary between your personal life and your business operations, which carries substantial implications for liability, taxes, and how you operate.

Think of it this way: once incorporated, your business becomes its own "person" in the eyes of the law. It can own property, enter contracts, sue and be sued, and conduct business independently of its owners.

The Key Benefits of Incorporating

Personal Asset Protection

The primary advantage of incorporation is limited liability protection. When your business is incorporated, your personal assets—your home, car, savings, and other possessions—are generally shielded from business debts and legal claims. If the business faces a lawsuit or can't pay its debts, creditors typically can only pursue the business's assets, not yours personally.

Your financial exposure is generally limited to what you've invested in the company. If you've put in $10,000, that's typically the maximum you could lose.

Enhanced Credibility

Operating as an incorporated entity signals professionalism and commitment. Customers, suppliers, and partners often view incorporated businesses as more established and trustworthy than sole proprietorships. This perception can help you win contracts, secure better terms with vendors, and build stronger business relationships.

Access to Capital and Investment

Incorporation opens doors to funding opportunities that might otherwise be unavailable. Investors and venture capitalists strongly prefer investing in corporations because they can receive equity shares in exchange for their capital. Issuing stock certificates provides a clear, standardized way to document ownership and investment.

Banks and lenders also tend to view incorporated businesses more favorably, which can improve your chances of securing loans and credit lines.

Tax Planning Flexibility

Depending on your chosen structure, incorporation can provide valuable tax planning opportunities. Different corporate structures face different tax treatment, and in many cases, you can optimize your tax strategy in ways that aren't available to unincorporated businesses.

Business Continuity

Corporations exist independently of their owners. This means the business can continue operating even if ownership changes, whether through the sale of shares, inheritance, or the departure of founders. This perpetual existence makes long-term planning and succession much more straightforward.

Types of Business Structures to Consider

C Corporation

The C Corporation represents the traditional corporate structure. These entities have shareholders who own the company, a board of directors that provides oversight and strategic direction, and officers who manage daily operations.

C Corporations file their own tax returns and pay corporate income tax on profits. When profits are distributed to shareholders as dividends, those shareholders pay personal income tax on that income—a situation known as "double taxation."

Despite this tax consideration, C Corporations remain popular for businesses planning significant growth or seeking venture capital investment.

Limited Liability Company (LLC)

LLCs blend the liability protection of a corporation with the tax treatment of a partnership or sole proprietorship. Profits and losses "pass through" directly to the owners (called members), avoiding corporate-level taxation.

LLCs offer tremendous flexibility in management structure and profit distribution. They're generally simpler to administer than C Corporations, with fewer formalities and reporting requirements.

The rules governing LLCs vary by state, so it's important to understand the specific requirements in your jurisdiction.

S Corporation

An S Corporation isn't actually a separate business entity—it's a tax designation that can be applied to a C Corporation or LLC. By electing S Corporation status with the IRS, you can avoid double taxation while maintaining corporate structure.

S Corporations have specific eligibility requirements: they're limited to 100 shareholders, all shareholders must be U.S. citizens or residents, and you can only issue one class of stock. These restrictions make S Corporations less suitable for businesses planning aggressive growth or seeking outside investment.

The Incorporation Process: A Step-by-Step Guide

1. Choose Your Business Structure

Your first major decision is selecting the right entity type. Consider factors like your growth plans, funding needs, tax situation, and how much administrative complexity you're willing to manage.

This decision has lasting implications, so consult with a business attorney and tax professional before proceeding. They can help you evaluate your specific situation and recommend the structure that best serves your goals.

2. Select Your State of Incorporation

You don't have to incorporate in the state where you operate. Many businesses choose Delaware because of its well-developed corporate law, business-friendly courts, and flexible governance rules. However, incorporating out-of-state means you'll likely need to register as a foreign entity in your home state, which adds cost and complexity.

Compare the costs, regulations, tax implications, and legal environment across states before deciding. For most small businesses, incorporating in your home state makes the most practical sense.

3. Name Your Business

Choose a distinctive name that complies with your state's naming requirements and isn't already in use. Most states require corporate names to include a designator like "Corporation," "Incorporated," "Company," or "Limited."

Search your state's business entity database to verify availability. Also check the U.S. Patent and Trademark Office database and conduct thorough internet searches to avoid trademark conflicts.

Consider securing a matching domain name for your website while you're at it.

4. Designate a Registered Agent

Every corporation must maintain a registered agent—a person or service that accepts legal documents and official correspondence on behalf of your business during normal business hours. Your registered agent must have a physical address in your state of incorporation.

You can serve as your own registered agent, designate another individual, or hire a professional registered agent service. Many businesses choose professional services for privacy and reliability.

5. File Formation Documents

For a corporation, you'll file Articles of Incorporation (also called a Certificate of Incorporation in some states) with your state's business filing office, typically the Secretary of State.

For an LLC, you'll file Articles of Organization.

These documents include basic information: your business name, registered agent details, business purpose, and organizational structure. Filing fees typically range from 50to50 to 500 depending on your state.

Processing times vary from a few days to several weeks. Many states offer expedited processing for an additional fee.

6. Create Your Governing Documents

Corporations need bylaws that establish how the business will be governed—meeting procedures, voting rights, officer roles, share structure, and more.

LLCs need an operating agreement that outlines member roles, profit distribution, management structure, and procedures for adding or removing members.

While some states don't legally require these documents, creating them is essential. They prevent disputes, clarify expectations, and demonstrate that you're operating your corporation properly.

7. Obtain an Employer Identification Number (EIN)

Your EIN serves as your business's Social Security number. You'll need it to open business bank accounts, hire employees, file taxes, and conduct various business transactions.

You can obtain an EIN immediately through the IRS website at no cost. The online application is straightforward and typically takes less than 15 minutes.

8. Open a Business Bank Account

Keeping business and personal finances separate is crucial for maintaining your liability protection. Open a dedicated business checking account using your EIN and formation documents.

This separation also simplifies bookkeeping and tax preparation while creating a clear audit trail.

9. Issue Shares or Membership Units

If you're forming a corporation, your initial directors should hold an organizational meeting to issue shares to the founders and initial investors. Document these transactions carefully, issuing stock certificates and maintaining a cap table.

For LLCs, you'll issue membership units according to your operating agreement.

Proper documentation of ownership is essential, especially if you ever seek investment or want to sell the business.

10. Comply with State and Local Requirements

Register for state taxes, obtain necessary business licenses and permits, and comply with industry-specific regulations. Requirements vary significantly by location and business type.

Check with your state's Department of Revenue, local city or county clerk's office, and relevant industry regulatory bodies.

11. Fulfill Ongoing Compliance Requirements

Incorporation isn't a one-time event. You'll need to:

  • File annual reports with your state
  • Hold and document required meetings (board meetings, shareholder meetings)
  • Maintain corporate records and meeting minutes
  • File business tax returns
  • Renew licenses and permits
  • Keep your registered agent information current

Missing these requirements can result in penalties, loss of good standing, or even administrative dissolution of your business.

When Incorporation Might Not Be the Right Choice

While incorporation offers significant benefits, it's not ideal for every business situation.

You're Still Validating Your Business Idea

If you're in the early experimental phase, trying to determine if your business concept is viable, the time and expense of incorporation might be premature. You can operate as a sole proprietor initially and incorporate later once you've proven your concept.

Your Business Has Minimal Liability Risk

Some businesses naturally carry low liability risk. If you're operating a small consulting practice with no employees, no physical location, and comprehensive insurance coverage, the liability protection of incorporation might be less critical.

Cost Is a Major Barrier

Incorporation involves upfront costs (filing fees, legal assistance, registered agent fees) and ongoing expenses (annual reports, additional tax preparation, compliance costs). For a business with minimal revenue, these costs might be prohibitive.

You Value Simplicity

Corporations require ongoing formalities: holding meetings, maintaining minutes, filing annual reports, and keeping detailed records. If you prefer a more informal business structure, a sole proprietorship or partnership might better suit your style.

Making Your Decision

Incorporation is a powerful tool that can protect your personal assets, enhance your business's credibility, and create opportunities for growth. However, it also comes with costs, complexity, and ongoing obligations.

Consider your:

  • Long-term business goals
  • Need for liability protection
  • Funding requirements
  • Tax situation
  • Willingness to handle administrative requirements
  • Industry and regulatory environment

Most importantly, don't make this decision alone. Consult with a business attorney who can advise you on legal implications and a CPA or tax professional who can help you understand the tax consequences of different structures.

The right business structure can set you up for long-term success, while the wrong choice can create unnecessary complications. Take the time to make an informed decision that aligns with your goals and circumstances.

Getting Started

Ready to incorporate? Here's your action plan:

  1. Schedule consultations with a business attorney and tax professional
  2. Research your state's specific incorporation requirements and costs
  3. Develop your business plan to clarify your structure needs
  4. Gather the necessary information (business name options, initial owners/members, registered agent)
  5. Set aside adequate time for the process—plan for 4-8 weeks from start to finish
  6. Budget for both initial costs and ongoing compliance expenses

Incorporation is an investment in your business's future. While it requires upfront effort and expense, the protection and opportunities it provides can be invaluable as your business grows and evolves.

Business Line of Credit: A Practical Guide for Owners & Bookkeepers

· 8 min read
Mike Thrift
Mike Thrift
Marketing Manager

A business line of credit (LOC) is one of the most flexible financing tools available, but its mechanics can be tricky. It lets you borrow up to a set limit, repay, and borrow again, paying interest only on what you use. It's ideal for smoothing cash flow, bridging accounts receivable gaps, and handling other short-term needs.

However, navigating secured vs. unsecured lines, variable rates, hidden fees, and tax implications is crucial. This guide breaks down everything owners and bookkeepers need to know, complete with practical examples for tracking it all in Beancount.

2025-09-06-business-line-of-credit


What a Business Line of Credit Is (and Isn’t)

Think of a business line of credit as revolving working capital. It’s a preset credit limit you can draw from whenever you need funds. Once you repay the borrowed amount, your available credit is restored, ready to be used again. The simplest analogy is: “credit card mechanics, business-loan pricing.”

This makes it fundamentally different from a term loan. A term loan provides a lump sum of cash upfront, which you repay over a fixed period through regular installments. LOCs are built for flexibility and short-term cash cycle management, whereas term loans are better suited for large, long-term investments like purchasing equipment or real estate.


When an LOC Makes Sense

A line of credit shines in specific, recurring business scenarios:

  • Bridging Receivables and Inventory Cycles: This is the classic use case. You can draw from your LOC to pay suppliers for inventory and then repay the line weeks or months later when your customers pay their invoices. It’s a perfect tool for wholesalers, agencies, and seasonal businesses that face predictable cash flow gaps.
  • Emergency Buffer: Unexpected expenses are inevitable. An LOC acts as a ready-to-draw backstop for covering a payroll shortfall, funding an emergency repair, or managing a sudden operational need. It’s far more efficient than applying for a new loan every time a surprise occurs.
  • Opportunistic Buying: Did a key supplier offer a significant discount for early payment? You can use your LOC to seize the opportunity, capture the savings, and repay the draw once your own cash flow catches up.

Secured vs. Unsecured (Read the Lien Language)

Lenders need assurance they’ll be repaid, which is why most lines of credit are secured by collateral.

  • Secured Lines: Many bank LOCs are secured by specific assets, like your accounts receivable or inventory. More commonly, a lender will place a blanket UCC lien on the business. This gives the lender a claim on most of your business assets in the event of a default. It is critical to read the security agreement and confirm if any key assets (like intellectual property) are excluded assets.
  • Unsecured Lines: These are harder to qualify for, typically come with lower limits and higher interest rates, and are reserved for businesses with stellar credit. They don't require you to pledge specific collateral, but many lenders will still require a personal guarantee from the owner.
  • SBA Options: For U.S. borrowers, the Small Business Administration (SBA) offers programs like the 7(a) Working Capital Pilot (WCP) for monitored lines of credit and CAPLines, which are asset-based revolvers tied directly to short-term working capital needs.

Practical Tip: Always ask the lender to spell out any carve-outs in the lien agreement. "Excluded assets" clauses are negotiable and can prevent a blanket lien from interfering with other financing, like an equipment loan.


How Costs Work (Rates + Fees)

The cost of an LOC isn't just the interest rate. You must account for a variety of potential fees.

  • Interest: You are only charged interest on the drawn amount. Rates are typically variable, calculated as a benchmark rate (like the Prime Rate) plus a margin (e.g., Prime + 1.5%). As you repay the principal, your interest cost decreases and your credit availability is restored.
  • Fees to Watch For:
    • Origination Fee: A one-time fee charged when you open the line.
    • Annual or Monthly Maintenance Fee: A recurring charge to keep the line open, sometimes called a non-usage fee if you don't draw from it.
    • Draw Fee: A fee charged each time you take funds from the line.

These costs add up. Before committing, model your expected usage to find the true cost.

Back-of-the-Envelope Example

Let's say you have a 100,000limitanddraw100,000** limit and draw **40,000 for two months at 12% APR. The line has a 2% draw fee and a $150 annual fee.

  • Interest40,000×1240,000 × 12% × (2/12) = **800**
  • Draw Fee = 2% × 40,000=40,000 = **800**
  • Annual Fee = $150
  • Total Cost$1,750

In this scenario, the fees make the effective cost significantly higher than the headline 12% APR.


Qualifying and Staying in Good Standing

Lenders evaluate your business's health based on revenue consistency, time in business, and both business and personal credit scores. Building a strong history of on-time payments is the best way to gain access to better terms and lower rates.

Most LOCs aren't "set it and forget it." They often require annual renewal, where the lender reviews updated financial statements. Your agreement may also include financial covenants, such as maintaining a minimum Debt Service Coverage Ratio (DSCR) or interest coverage ratio. If your financial metrics slip, the lender has the right to reduce your limit or freeze the line entirely.


LOC vs. Term Loan vs. Credit Card

Choose the right tool for the job:

ToolBest Use Case
Business Line of CreditRepeatable, short-term working capital swings and opportunistic buys you can repay quickly.
Term LoanOne-time purchases of long-life assets like machinery, vehicles, or real estate.
Business Credit CardSmall, frequent purchases where you can earn rewards. Watch the high interest rates.

A Note on U.S. Taxes

Interest paid on a business line of credit is generally a deductible business expense. However, under Section 163(j) of the tax code, this deduction may be capped.

A small-business exception exists for companies whose average annual gross receipts for the prior three years fall below an inflation-adjusted threshold (around 30millionfor2024and30 million for 2024** and **31 million for 2025). Always confirm the specifics with your tax advisor, as these rules are complex.


Beancount: How to Record a Line of Credit

Tracking an LOC in a plain-text ledger like Beancount ensures clarity and accuracy. Below are illustrative examples of the key transactions. (Note: In Beancount, increasing a liability uses a negative amount, while repaying it uses a positive amount).

1. Open Accounts & Document the Facility

First, set up the necessary accounts in your ledger. It's a best practice to add a note with the LOC's key terms.

2025-01-01 open Assets:Bank:Operating         USD
2025-01-01 open Liabilities:LOC:BigBank USD
2025-01-01 open Expenses:Interest:LOC USD
2025-01-01 open Expenses:BankFees USD

; Optional: Document the facility's terms with a note
2025-01-01 note Liabilities:LOC:BigBank "Limit=100000, Rate=Prime+1.50%, Secured by A/R & Inventory (UCC-1)"

2. Draw Funds

When you transfer funds from the LOC to your operating account, you increase cash and increase the liability.

2025-03-03 * "Draw from LOC to cover receivables timing"
Assets:Bank:Operating 40000.00 USD
Liabilities:LOC:BigBank -40000.00 USD

3. Accrue Monthly Interest

At the end of the month, record the interest incurred as an expense, which adds to the total amount you owe.

2025-03-31 * "Accrue LOC interest for March"
Expenses:Interest:LOC 800.00 USD
Liabilities:LOC:BigBank -800.00 USD

4. Record a Draw Fee or Maintenance Fee

Book any fees as an expense, paid from your operating account.

2025-03-31 * "LOC draw fee (2%)"
Expenses:BankFees 800.00 USD
Assets:Bank:Operating -800.00 USD

5. Make a Payment (Interest + Principal)

A payment reduces your operating cash and reduces the liability balance.

2025-04-10 * "LOC payment (principal + interest)"
Liabilities:LOC:BigBank 10800.00 USD
Assets:Bank:Operating -10800.00 USD

Due Diligence & Negotiation Checklist

Before you sign, get clear answers to these questions:

  • Fees: Request a full fee table: origination, annual/maintenance, inactivity, draw, and wire/ACH fees.
  • Renewal: What is the renewal process? What could trigger a limit reduction or a freeze?
  • Lien Scope: What specific assets are covered by the lien? Are there any exclusions?
  • Covenants: Are there financial covenants like DSCR? How often are they tested, and what happens if you temporarily fall short?
  • SBA Terms: If it's an SBA-backed line, is it a WCP or CAPLines facility? How is your borrowing base calculated and reported?

Final Word

A well-structured line of credit is an invaluable tool for managing a growing business. The key is to fully understand the collateral you're pledging, the total cost including all fees, and the obligations required to keep the line in good standing.

By keeping a clean ledger in Beancount with clear metadata, you can track your usage, understand its true cost, and ensure this flexible tool remains a powerful asset for your business.

This article is for educational purposes and does not constitute financial, legal, or tax advice. Consult with a qualified professional for guidance specific to your situation.

The 6 Best Business Checking Accounts of 2025

· 8 min read
Mike Thrift
Mike Thrift
Marketing Manager

Picking a business checking account in 2025 isn’t about finding a single “winner.” It’s about matching how you move money—ACH vs. wires, cash deposits, international payouts, multi-user access, interest on idle cash—to what each provider actually does well (and at what cost). Below are six excellent options, each “best” for a specific use case, followed by a quick comparison and a practical buying framework.


2025-08-29-6-best-business-checking-accounts-of-2025

At a glance — best by use case

  • Bluevine — best for earning APY on checking and modern payables automation.
  • Mercury — best for startups that want builder‑friendly banking and free USD wires.
  • Relay — best for multi‑account cash management (up to 20 checking accounts) and cash deposits via Allpoint+.
  • Novo — best for Stripe‑centric solo and small teams; fast Stripe payouts with Boost; domestic wires rolling out to eligible accounts.
  • Axos Basic Business Checking — best for unlimited ATM reimbursements and free incoming wires.
  • Chase Business Complete Banking — best for branch access, built‑in card acceptance, and regular cash deposits.

Quick comparison (key signals to check)

AccountStandout strengthsTypical gotchas to check
Bluevine Business CheckingStandard plan is 0/month;APYfrom1.50/month**; APY from **1.5%** (Standard) up to **3.7%** (Premier) with plan requirements; FDIC coverage up to **3M via sweep; robust ACH/bill pay.Outgoing wires are 15domestic;nonUSDinternationalpaymentsadd15 domestic**; non‑USD international payments add **25 + 1.5%; cash deposits via Green Dot/Allpoint+ have limits/fees.
MercuryFree ACH, checks, domestic wires, and USD international wires; 1% FX for non‑USD; up to $5M pass‑through FDIC via partner bank sweep; strong API & controls.No cash deposits; confirm partner‑bank changes if you care where funds sit.
RelayUp to 20 checking accounts + 50 cards; cash deposits at Allpoint+; FDIC coverage up to $3M; Pro tier adds same‑day ACH and free outgoing wires.Starter plan charges for outgoing wires (e.g., $8 domestic); deposit limits at ATMs apply.
NovoNo monthly fees; ATM refunds up to $7/mo; native Stripe integration and Novo Boost (faster Stripe payouts); domestic wires now available to eligible accounts; international via Wise.No direct cash deposits (use money orders + mobile check deposit); wire eligibility/fees can vary.
Axos Basic Business Checking$0/month; unlimited domestic ATM fee reimbursements; free incoming (domestic & international) wires; two domestic outgoing wires reimbursed each month; no minimum opening deposit.Standard outgoing wires beyond the included reimbursements may incur fees—check Axos’ current schedule.
Chase Business Complete Banking5,000+ branches / 15,000+ ATMs; built‑in card acceptance with QuickAccept and same‑day deposits; multiple ways to waive the 15monthlyfee;15** monthly fee; **5,000 cash deposit allowance per cycle.Wire transfers have typical big‑bank fees; fee‑waiver rules require activity or balances.

Rates, fees, and coverage change—always confirm on the provider’s site before you apply. Data points above reflect public pages as of September 3, 2025.


The picks, explained

Bluevine — online checking that actually pays

  • Why it’s great Bluevine’s tiered plans let you trade a higher monthly plan (waivable) for higher yield: 1.5% APY on Standard (with qualifying activity) up to 2.7% (Plus) and 3.7% (Premier)—with FDIC coverage up to $3M via a sweep network. Daily operations feel modern: unlimited transactions, free standard ACH, and integrated bill pay.
  • Costs to watch Outgoing domestic wires are 15;samedayACHis15**; same‑day ACH is **10; mailed checks are 1.50.CashdepositsworkatGreenDotretailers(typically1.50**. Cash deposits work at Green Dot retailers (typically **4.95 per deposit) and Allpoint+ ATMs with stated per‑deposit limits.
  • Good fit if you want yield on operating cash without giving up modern payables.

Mercury — startup‑grade banking with free USD wires

  • Why it’s great Mercury keeps fees simple: free ACH, checks, domestic wires, and USD international wires. If you send non‑USD, there’s a 1% FX fee. Deposits are held at partner banks with sweep coverage offering up to $5M in FDIC insurance. In March 2025, Mercury announced it’s transitioning away from Evolve to other partners (such as Choice Financial Group, Column N.A. and Patriot Bank).
  • Costs to watch No cash deposits—period. If your business is cash‑heavy, consider Relay or Chase.
  • Good fit if you’re a software‑first company wiring vendors globally, want API access, and don’t handle cash.

Relay — cash‑flow control with sub‑accounts and ATM cash deposits

  • Why it’s great Relay is built for envelope‑style budgeting: open up to 20 checking accounts under one entity, issue up to 50 cards, set rules/roles, and keep funds organized. Cash deposits are supported at Allpoint+ ATMs, and funds can be covered by FDIC up to $3M through its partner bank program.
  • Costs to watch On the free Starter plan, outgoing domestic wires cost 8(internationalvialocalrailsfrom8** (international via local rails from **5; 25viaSWIFT).RelayProaddssamedayACHandfreeoutgoingwires.CashdepositlimitsatATMsapply(e.g.,25** via SWIFT). **Relay Pro** adds **same‑day ACH** and **free outgoing wires**. Cash‑deposit limits at ATMs apply (e.g., **1,000 per deposit, $2,000/day).
  • Good fit if you want clean segregation of funds (e.g., Profit First), team controls, and the ability to deposit cash without visiting a branch.

Novo — the Stripe‑friendly account for solos and creators

  • Why it’s great Novo integrates tightly with Stripe; flip on Novo Boost to get Stripe payouts up to two days faster (at no added Novo fee). Novo refunds ATM fees up to $7/month and now supports domestic wires for eligible accounts; international wires are sent via Wise.
  • Costs to watch No direct cash deposits. If you take cash, you’ll buy a money order and mobile‑deposit it. Wire availability/fees may depend on eligibility and Wise’s schedule for international transfers.
  • Good fit if you’re online‑first (e.g., e‑commerce or services), rely on Stripe, and want simple, low‑friction banking.

Axos Bank — $0/month with unlimited ATM rebates

  • Why it’s great Basic Business Checking has no monthly maintenance fee, unlimited domestic ATM fee reimbursements, free incoming wires (domestic & international), two reimbursed domestic outgoing wires/month, and no minimum opening deposit—rare for a full‑service bank.
  • Costs to watch Additional outgoing wires beyond the included reimbursements may incur fees; check Axos’ current schedule before heavy wire usage.
  • Good fit if you value a traditional bank’s stability with online convenience and nationwide ATM flexibility.

Chase Business Complete Banking — branch muscle + built‑in payments

  • Why it’s great Chase pairs a massive branch/ATM footprint with built‑in card acceptance via QuickAccept (with same‑day deposits) and multiple ways to **waive the 15monthlyfee(e.g.,15** monthly fee (e.g., 2,000 minimum daily ending balance, eligible deposits from Chase Payment Solutions, or Ink card spend). In‑branch, you get $5,000 of cash deposits per cycle at no extra charge.
  • Costs to watch Wire fees are typical of big banks (e.g., $25 outgoing domestic online). If you prefer zero‑fee wires, consider Mercury; if you need cash deposits without branch visits, see Relay.
  • Good fit if you accept card payments in person, regularly deposit cash, or want walk‑in service.

How to choose (in 10 minutes)

  • Map your money motion
    • Heavy cash? Favor Chase (branch) or Relay (Allpoint+ cash deposit).
    • Frequent wires? For low cost, Mercury (free USD wires) or Relay Pro (free outgoing wires) stand out.
    • Need yield on checking? Bluevine offers plan‑based APY up to 3.7%.
  • Decide on operating style
    • Want envelope budgeting and multi‑entity clarity? Relay (up to 20 accounts) is built for it.
    • Stripe‑heavy revenue? Novo + Boost is tailor‑made.
  • Check true cost vs. your transactions
    • Compare outgoing wire fees, same‑day ACH, and cash deposit fees against your monthly volumes. Bluevine and Relay publish clear per‑transaction fees; Mercury keeps most domestic/US‑dollar transfers at $0.
  • Confirm coverage & partners
    • If extended FDIC matters, note Bluevine and Relay advertise up to 3M,Mercuryupto3M**, **Mercury** up to **5M, via sweep networks across partner banks.

Methodology (what we prioritized)

  • Fees you’ll actually pay (outgoing wires, same‑day ACH, cash deposit fees) over teaser bonuses.
  • Availability and access (cash deposits, branches/ATMs, multi‑user controls).
  • Safety (FDIC pass‑through coverage and partner banks).
  • Operational leverage (APY on checking, Stripe payout acceleration, multi‑account cash management).

We relied on official product pages, help-center articles, and reputable finance publications; all terms are subject to change—verify current details on the provider’s site before opening.


Want a short, personalized pick?

Tell me how you bank each month (cash deposits, wires, ACH volume, international needs, average balance), and I’ll match you to the best fit from this list with a 60‑second rationale.

The Best Business Lines of Credit (2025)

· 9 min read
Mike Thrift
Mike Thrift
Marketing Manager

If you want flexible working capital you can draw, repay, and reuse, a business line of credit (LOC) beats taking repeated term loans. Below are this year’s strongest options by use‑case, plus a quick way to compare costs and a simple Beancount recipe for recording draws, interest, and fees.


2025-08-27-best-business-lines-of-credit-2025

TL;DR — Best‑fit picks by scenario

  • Fast, flexible fintech line: Bluevine — up to $250k, weekly or monthly repayment, funding often within 24 hours, rates advertised “as low as 7.8% (simple interest).”
  • Fee‑based draws with multiple terms: American Express Business Blueprint® Line of Credit — line sizes 2k2k–250k; choose 1–3‑month single‑repayment loans or 6–24‑month installment loans with fixed loan fees (not APR).
  • Prime‑based bank line with clear pricing: Wells Fargo BusinessLine® / Prime Line — BusinessLine: Prime + 1.75% to +9.75%; Prime Line: Prime + 0.50% (floor 5%); typical credit limits 10k10k–150k.
  • Relationship pricing & a way to “graduate”: Bank of America — unsecured Business Advantage line (relationship discounts 0.25–0.75%); or Cash‑Secured line where your deposit sets the limit (from $1,000), helpful to build business credit.
  • Branch + national reach: Chase Business Line of Credit — online up to $250k, 5‑year revolving period then 5‑year repayment (available in 48 states).
  • **Up to 250kwithclearannualfeepolicy:U.S.BankCashFlowManagerlinesto250k with clear annual fee policy:** **U.S. Bank Cash Flow Manager** — lines to 250k; unsecured option to 100k;noannualfeeifline100k; no annual fee if line \> 50k (otherwise $150).
  • Newer businesses that need speed (know the cost): Headway Capital5k5k–100k, calculator shows starting ~3.3% monthly + 2% draw fee.
  • Fast approvals but typically expensive: OnDeck LOC — up to $200k; company‑reported average APR ~56.6% for lines (H1’25).
  • For bigger, lower‑rate, monitored lines (if you qualify): SBA lines — classic CAPLines umbrella programs and the newer 7(a) Working Capital Pilot (WCP). WCP lets lenders issue monitored revolving lines up to $5M with an SBA guaranty.

What changed or matters in 2025? 📈

Two key trends are shaping the business credit landscape this year:

  1. Prime settled lower than 2023 highs. The Wall Street Journal Prime Rate is 7.50% (as of September 2, 2025), last changed on December 19, 2024. This is the benchmark rate that directly feeds the pricing for most variable-rate bank lines of credit (which are typically priced as "Prime + a margin"). A stable, lower Prime Rate means more predictable costs for borrowers.
  2. SBA rolled out/expanded monitored working‑capital lines. The 7(a) Working Capital Pilot (WCP) program, effective August 1, 2024, continues to expand. It enables lenders to issue asset- or transaction-based monitored LOCs, which is a huge help for businesses needing financing for inventory, receivables, or specific contracts.

ProviderMax line sizeHow pricing worksNotable terms/feesBest for
Bluevine$250,000Simple‑interest rates “as low as 7.8%”; weekly or monthly repaymentsFunding often within 24 hoursFast, flexible online LOC with straightforward draws
AmEx Business Blueprint®2,0002,000–250,000Loan fee instead of interest; choose 1–3 mo. single‑repayment or 6–24 mo. installmentSee posted fee ranges by term; instant deposit to AmEx Business Checking optionPredictable fees; choose short vs. longer payback per draw
Wells Fargo BusinessLine®10,00010,000–150,000Variable Prime + 1.75% to +9.75%Unsecured revolving linePrime‑based bank line with transparent margin
Wells Fargo Prime LineVariesPrime + 0.50% (min floor 5%)Generally for stronger profilesLower‑margin option if you qualify
Chase Business LOCOnline to $250,000Variable (not publicly posted online)5‑yr revolving, then 5‑yr repayment; not in AK/HIEstablished bank LOC with long revolving window
U.S. Bank Cash Flow ManagerUp to $250,000Variable; secured & unsecured optionsUnsecured up to 100k;noannualfee100k; no annual fee \> 50k (else $150)Clear fee policy; broad branch network
PNC Unsecured LOC20,00020,000–100,000WSJ Prime + margin (variable)$175 annual feeSmaller lines; relationship banking
Headway Capital5,0005,000–100,000Starting ~3.3% monthly + 2% draw fee (state‑based)Weekly or monthlyYounger firms that need speed (mind the cost)
OnDeck LOCUp to $200,000High average APR ~56.6% (H1’25)Fast approvals; weekly payments commonShort‑term cash gaps; expensive capital
SBA CAPLines & 7(a) WCPUp to $5,000,000SBA‑capped rates via lenders; monitored linesWCP facilities up to 12 months, renewable; CAPLines maturities up to 10 yearsLarger, structured working‑capital needs with collateral

How to choose the right LOC (7 quick checks) ✅

  1. Index & Margin: If it’s a bank line priced as "Prime ± X%", check today’s Prime Rate (7.50%) and add the margin you’re offered. That’s your current variable Annual Percentage Rate (APR).
  2. Fee‑based vs. Interest‑based: Some fintechs (like AmEx Blueprint) charge a fixed "loan fee" per draw instead of interest. Compare the effective APR of that fee to interest-based offers before deciding.
  3. Annual/Draw Fees: These add to your total cost, especially if you use the line infrequently. U.S. Bank waives its 150annualfeeforlinesover150 annual fee for lines over 50k, while PNC lists a $175 fee for its unsecured LOC.
  4. Repayment Cadence: Weekly payments (common with online lenders) can smooth out cash flow but require more frequent management. Monthly payments simplify bookkeeping. Bluevine offers both weekly and monthly options.
  5. Funding Speed: If you need cash now, speed is critical. Bluevine often funds within 24 hours, and American Express offers instant deposits on draws to an AmEx Business Checking account.
  6. Eligibility & Graduation Path: If you can't qualify for an unsecured line yet, a product like Bank of America’s cash‑secured line (starting at $1,000) can help you build business credit and "graduate" to an unsecured line later.
  7. Consider SBA for Size or Structure: For larger needs tied to inventory, receivables, or contracts, the SBA's 7(a) WCP or CAPLines programs can provide larger, monitored lines at regulated rates, provided you can handle the more in-depth underwriting.

A quick cost comparison tip 🧮

Comparing offers can be tricky. Here's a simple way to think about it:

  • Prime‑based example: If a bank offers you Prime + 2.75%, your starting APR today is 10.25% (7.50% + 2.75%). Remember, this rate will float up or down if the Prime Rate changes.
  • Fee‑based example (AmEx Blueprint): A 12-month draw with a 6–18% total loan fee might seem low. However, to compare apples-to-apples, you must compute the equivalent APR on the amortizing balance. A fixed fee on the initial draw amount is not the same as an APR on a declining balance.

Beancount: How to record a line of credit

For users of the plain-text accounting tool Beancount, tracking a line of credit is straightforward. The LOC is a liability; draws increase that liability and your cash, while interest and fees are expenses. Replace the account names below to match your own ledger.

1) Draw $25,000 from your LOC to your checking account

2025-03-15 * "LOC draw"
Assets:Bank:Checking 25,000.00 USD
Liabilities:LOC:Bluevine -25,000.00 USD

2) Make a 2,300payment(2,300 payment (300 interest, $2,000 principal)

2025-04-15 * "LOC payment (principal + interest)"
Liabilities:LOC:Bluevine 2,000.00 USD
Expenses:Interest:LOC 300.00 USD
Assets:Bank:Checking -2,300.00 USD

3) Record a $150 annual fee charged to your bank account

2025-01-10 * "Annual LOC fee"
Expenses:BankFees:LOC 150.00 USD
Assets:Bank:Checking -150.00 USD

Alternative: If the annual fee is added to the line's balance instead of being debited from your bank account, the transaction would be:

2025-01-10 * "Annual LOC fee added to balance"
Expenses:BankFees:LOC 150.00 USD
Liabilities:LOC:Bluevine -150.00 USD

When an SBA-backed line makes more sense

An SBA-guaranteed line isn't for everyone, but it's a powerful tool if:

  • You need a bigger credit limit than what most fintech or bank unsecured products offer.
  • Your working capital needs are tied to collateral like accounts receivable (A/R), inventory, or signed contracts.
  • You can handle the monitoring requirements, such as submitting borrowing base certificates and regular financial reporting.

If this sounds like your business, look into the SBA CAPLines programs and the 7(a) Working Capital Pilot (WCP). These programs can facilitate lines up to $5M, and standard CAPLines can have maturities of up to 10 years.


Application checklist 📝

Be prepared. Most lenders will ask for the following:

  • Time in business, revenue, and credit score: Banks typically want 1–2+ years in business and stronger credit, while many online lenders have more flexible criteria but price for the added risk.
  • Financials: Have your recent bank statements, business tax returns, and potentially A/R aging or inventory reports ready.
  • Personal Guaranty: This is a standard requirement for most business lines of credit. It means you are personally responsible for repaying the debt if the business cannot.

Key sources


Final word

A line of credit is about control: draw what you need, when you need it. In 2025, Prime-based bank lines remain attractive for those who qualify, while fintech lines trade higher costs for incredible speed and flexibility. For larger, more complex needs, SBA-backed lines unlock structured facilities. The key is to run the numbers (always convert fees to an effective APR), understand the fee structure, and pick a repayment schedule that keeps your business financially healthy—and your Beancount ledger clean.

Complete Business Startup Checklist: From Concept to Launch

· 9 min read
Mike Thrift
Mike Thrift
Marketing Manager

Starting a business is an exciting journey filled with endless possibilities. However, the path from idea to successful launch can feel overwhelming without a clear roadmap. Whether you're opening a local coffee shop, launching an online store, or starting a consulting practice, having a structured checklist ensures you don't miss critical steps along the way.

This comprehensive guide breaks down the startup process into three manageable phases: Foundation, Preparation, and Launch. Let's dive in.

2025-10-14-complete-business-startup-checklist-from-concept-to-launch

Phase 1: Building Your Foundation

1. Validate Your Business Idea

Before investing time and money, ensure there's genuine demand for your product or service. Talk to potential customers, survey your target market, and study your competitors. Look for gaps in the market that your business can fill. This early validation can save you from costly mistakes down the road.

2. Choose Your Business Name and Secure Your Domain

Your business name is more than just a label—it's the first impression customers will have of your brand. Choose something memorable, easy to spell, and available as a domain name. Once you've settled on a name, register your domain immediately, even if you're not ready to build a website yet. Popular domains disappear quickly, and securing yours early prevents future complications.

Pro tip: Check social media handles too. Consistent branding across platforms makes it easier for customers to find you.

3. Create a Comprehensive Business Plan

A solid business plan serves as your roadmap and is essential if you're seeking funding. Your plan should include:

  • Executive summary outlining your vision
  • Market analysis and competitive landscape
  • Marketing and sales strategies
  • Operational plan and milestones
  • Financial projections for at least three years
  • Funding requirements and potential sources

Don't treat this as a one-time exercise. Revisit and update your business plan regularly as your company evolves.

4. Choose the Right Business Structure

Your business structure affects everything from taxes to personal liability. The main options include:

  • Sole Proprietorship: Simplest structure, but you're personally liable for business debts
  • Partnership: Shared ownership and responsibilities with one or more partners
  • Limited Liability Company (LLC): Provides liability protection while maintaining flexibility
  • Corporation (C-Corp or S-Corp): More complex but offers strong liability protection and tax benefits

Consider consulting with an accountant or attorney to determine which structure best fits your situation. You can always change your structure later, but starting with the right one saves hassle.

5. Register Your Business and Obtain Tax IDs

Once you've chosen your structure, register your business with your state government. If you're forming an LLC or corporation, you'll need to file articles of organization or incorporation.

Apply for an Employer Identification Number (EIN) from the IRS—it's free and takes just a few minutes online. You'll need this for opening business bank accounts, hiring employees, and filing taxes. Depending on your state and industry, you may also need a state tax ID.

6. Secure Necessary Licenses and Permits

Every business needs basic licenses and permits to operate legally. Requirements vary by location and industry, but commonly include:

  • General business license from your city or county
  • Zoning permits if operating from a physical location
  • Professional licenses for regulated industries (healthcare, real estate, etc.)
  • Health permits for food-related businesses
  • Sales tax permit if selling physical goods

Start this process early—some permits can take weeks or months to obtain. Check with your local Small Business Development Center or city clerk's office for specific requirements.

Phase 2: Getting Ready to Launch

7. Set Up Business Banking and Credit

Keep your personal and business finances completely separate. Open a business checking account, and consider a business savings account for building reserves. Many banks offer accounts specifically designed for small businesses with low fees and helpful features.

Apply for a business credit card to build your company's credit history. Use it responsibly—pay balances in full and keep utilization low. Strong business credit will help you secure better terms for future loans and financing.

8. Invest in Proper Insurance Coverage

Insurance protects your business from unexpected disasters. Depending on your business type, you may need:

  • General liability insurance for customer injuries or property damage
  • Professional liability insurance for service-based businesses
  • Property insurance if you have a physical location or expensive equipment
  • Workers' compensation if you have employees
  • Cyber liability insurance if you handle sensitive customer data

Don't skimp on insurance. One lawsuit or disaster could wipe out an uninsured business overnight.

9. Establish Your Accounting System

Good financial management starts with proper bookkeeping. Choose accounting software that fits your needs and budget. Popular options range from simple invoicing tools to comprehensive accounting platforms.

Set up a system for:

  • Tracking income and expenses
  • Managing invoices and payments
  • Recording receipts and financial documents
  • Generating financial reports
  • Preparing for tax season

If numbers aren't your strength, consider hiring a bookkeeper or accountant early on. It's much easier to maintain organized books from the start than to fix a mess later.

10. Find Your Business Location

Your location needs will vary dramatically based on your business model. Options include:

  • Home office for service businesses and online retailers
  • Shared coworking space for flexibility and networking
  • Retail storefront for customer-facing businesses
  • Commercial office or warehouse space for growing operations

Consider factors like cost, accessibility for customers and employees, zoning regulations, and room for growth. If you're leasing, have an attorney review the lease agreement before signing.

11. Build Your Online Presence

In today's digital world, an online presence isn't optional—it's essential. Start with these basics:

Website: Create a professional website that clearly communicates what you do and how customers can work with you. Use website builders if you're on a budget, or hire a developer for more complex needs. Ensure your site is mobile-friendly and loads quickly.

Social Media: Identify where your target customers spend time online and establish a presence there. Focus on two or three platforms rather than spreading yourself too thin. Create a content calendar to stay consistent.

Google Business Profile: If you serve local customers, claim and optimize your Google Business Profile for local search visibility.

12. Develop Your Brand Identity

Your brand is more than a logo—it's the complete experience customers have with your business. Develop:

  • A memorable logo and consistent color scheme
  • Clear brand messaging and voice
  • Professional business cards and marketing materials
  • Email signatures and templates
  • Packaging design if selling physical products

Consistency across all touchpoints builds recognition and trust.

13. Build Your Team

If you need help running your business, start recruiting before launch. Determine what roles you need to fill and whether you'll hire employees, contractors, or freelancers.

When hiring employees:

  • Create detailed job descriptions
  • Set up payroll systems and tax withholding
  • Establish employee policies and handbooks
  • Understand labor laws and compliance requirements
  • Consider benefits packages to attract quality talent

Remember, your first hires set the tone for your company culture. Choose wisely.

Phase 3: Launch and Beyond

14. Create Launch Buzz

Build excitement before your doors open. Strategies include:

  • Announcing your launch date on social media
  • Sending emails to your network
  • Reaching out to local media and bloggers
  • Hosting a soft opening for friends, family, and VIPs
  • Planning a grand opening event or promotion

Start building anticipation at least a month before launch, increasing momentum as you approach opening day.

15. Offer Launch Promotions

Attract your first customers with special offers. Consider:

  • Grand opening discounts
  • Limited-time bundles or packages
  • Free trials or samples
  • Referral incentives
  • Contests and giveaways

Make sure promotions are profitable even at discounted rates. The goal is to attract customers who'll return at full price.

16. Track Performance from Day One

Set up systems to monitor your business's health from launch. Track:

  • Daily sales and revenue
  • Customer acquisition costs
  • Website traffic and conversion rates
  • Customer feedback and reviews
  • Cash flow and expenses

Use this data to make informed decisions. What's working? What needs adjustment? Early course corrections are easier than major pivots later.

17. Collect and Act on Customer Feedback

Your first customers provide invaluable insights. Create systems to gather feedback through:

  • Post-purchase surveys
  • Social media monitoring
  • Direct conversations
  • Online reviews
  • Email follow-ups

Listen carefully and be willing to adapt. Early customer feedback often reveals opportunities you hadn't considered.

18. Optimize Your Marketing Efforts

After a few weeks of operation, analyze which marketing channels are driving results. Double down on what's working and cut what isn't. Test different approaches:

  • Try various social media content types
  • Experiment with paid advertising on different platforms
  • A/B test email subject lines and offers
  • Refine your website based on user behavior

Marketing is an ongoing experiment. Stay curious and keep testing.

19. Plan for Growth

Even in your first weeks, think about scalability. Ask yourself:

  • Can your systems handle increased volume?
  • What processes need documentation?
  • When will you need to hire additional help?
  • How will you fund expansion?
  • What new products or services could you add?

Success often happens faster than expected. Being prepared for growth prevents scrambling when opportunities arise.

Common Pitfalls to Avoid

As you work through this checklist, watch out for these common startup mistakes:

Underestimating startup costs: Add 20-30% to your financial projections for unexpected expenses.

Skipping market research: Assumptions can be costly. Always validate with real customer data.

Trying to do everything yourself: Know when to delegate or outsource. Your time is valuable.

Neglecting legal and financial foundations: Cutting corners early creates bigger problems later.

Launching before you're ready: It's better to delay a few weeks than to launch with major gaps.

Your Next Steps

Starting a business is one of the most rewarding challenges you'll ever undertake. This checklist provides a framework, but remember that every business journey is unique. Stay flexible, learn continuously, and don't be afraid to ask for help.

Begin by tackling the Foundation phase items, then move systematically through Preparation and Launch. Check off each item as you complete it, and celebrate your progress along the way.

The entrepreneurial path isn't always smooth, but with careful planning and persistent effort, you're setting yourself up for success. Your business dream is about to become reality—now get out there and make it happen!


Remember: This checklist is a guide, not gospel. Adapt it to fit your specific situation, industry, and goals. The most important step is the first one—so start today.

Deconstructing a Beancount Ledger: A Case Study for Business Accounting

· 3 min read
Mike Thrift
Mike Thrift
Marketing Manager

In today's blog post, we will be breaking down a Beancount ledger for businesses, which will help you understand the intricacies of this plain text double-entry accounting system.

Deconstructing a Beancount Ledger: A Case Study for Business Accounting

Let's start with the code first:

2023-05-22-business-template

1970-01-01 open Assets:Bank:Mercury
1970-01-01 open Assets:Crypto

1970-01-01 open Equity:Bank:Chase

1970-01-01 open Income:Stripe
1970-01-01 open Income:Crypto:ETH

1970-01-01 open Expenses:COGS
1970-01-01 open Expenses:COGS:Contabo
1970-01-01 open Expenses:COGS:AmazonWebServices

1970-01-01 open Expenses:BusinessExpenses
1970-01-01 open Expenses:BusinessExpenses:ChatGPT

2023-05-14 * "CONTABO.COM" "Mercury Checking ••1234"
Expenses:COGS:Contabo 17.49 USD
Assets:Bank:Mercury -17.49 USD

2023-05-11 * "Amazon Web Services" "Mercury Checking ••1234"
Expenses:COGS:AmazonWebServices 14490.33 USD
Assets:Bank:Mercury -14490.33 USD

2023-03-01 * "STRIPE" "Mercury Checking ••1234"
Income:Stripe -21230.75 USD
Assets:Bank:Mercury 21230.75 USD

2023-05-18 * "customer_182734" "0x5190E84918FD67706A9DFDb337d5744dF4EE5f3f"
Assets:Crypto -19 ETH {1,856.20 USD}
Income:Crypto:ETH 19 ETH @@ 35267.8 USD

Understanding the Code

  1. Opening Accounts: The code starts by opening a series of accounts on 1970-01-01. These include a mix of asset accounts (Assets:Bank:Mercury and Assets:Crypto), an equity account (Equity:Bank:Chase), income accounts (Income:Stripe and Income:Crypto:ETH), and expense accounts (Expenses:COGS, Expenses:COGS:AmazonWebServices, Expenses:BusinessExpenses, and Expenses:BusinessExpenses:ChatGPT).

  2. Transactions: It then progresses to record a series of transactions between 2023-03-01 and 2023-05-18.

    • The transaction on 2023-05-14 represents a payment of $17.49 to CONTABO.COM from Mercury Checking ••1234. This is recorded as an expense (Expenses:COGS:Contabo) and a corresponding deduction from the Assets:Bank:Mercury account.

    • Similarly, the transaction on 2023-05-11 represents a payment of $14490.33 to Amazon Web Services from the same bank account. This is logged under Expenses:COGS:AmazonWebServices.

    • The transaction on 2023-03-01 shows income from STRIPE being deposited into Mercury Checking ••1234, totaling $21230.75. This is recorded as income (Income:Stripe) and an addition to the bank account (Assets:Bank:Mercury).

    • The last transaction on 2023-05-18 represents a crypto transaction involving 19 ETH from a customer. This is tracked under Assets:Crypto and Income:Crypto:ETH. The {1,856.20 USD} shows the price of ETH at the time of transaction, while the @@ 35267.8 USD specifies the total value of the 19 ETH transaction.

In all transactions, the principle of double-entry accounting is maintained, ensuring that the equation Assets = Liabilities + Equity always holds true.

Final Thoughts

This Beancount ledger provides a straightforward yet robust system for tracking financial transactions. As seen in the final transaction, Beancount is flexible enough to account for non-traditional assets like cryptocurrency, which is a testament to its utility in our increasingly digital financial landscape.

We hope this breakdown helps you better understand the structure and capabilities of Beancount, whether you're a seasoned accountant or a beginner trying to keep track of your personal finances. Stay tuned for our next blog post, where we'll delve further into advanced Beancount operations.