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The Ultimate Business Loan Application Prep (2025 Edition)

· 10 min read
Mike Thrift
Mike Thrift
Marketing Manager

If you walk into a lender’s office or inbox with a clean, complete, and professional package, you’ll speed up the underwriting process and significantly improve your odds of approval. A well-prepared application doesn't just provide information; it tells a story of competence and reliability. This guide gives you a practical, lender‑friendly checklist, the key numbers to calculate, and tips to avoid common stumbles—so your application reads “ready.”

1. Start with Clarity: What, Why, How Much, and How You’ll Repay

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Before you start gathering a mountain of documents, take the time to write a tight one‑pager that crystallizes your request. This executive summary forces you to refine your plan and provides the lender with a clear, immediate understanding of your needs.

Cover these four critical points:

  • Use of funds: Detail exactly what you will buy or do with the loan. Be specific (e.g., "Purchase a Haas VF-4 CNC Machine," not just "equipment upgrade").
  • Amount & timing: State precisely how much you need and the timeline for when you’ll need it.
  • Repayment source: Identify the specific cash flows that will service the new debt.
  • Plan B: Outline your contingency plan if sales lag or projections fall short. This could include cost cuts, negotiating new terms with suppliers, or having backup collateral.

Choose the Right Loan Type for the Job

Not all loans are created equal. Matching the loan type to its purpose is crucial.

  • General purpose or working capital: A bank term loan, a line of credit, or an SBA 7(a) loan are excellent, flexible options.
  • Major fixed assets (equipment, real estate): Consider an SBA 504 loan alongside conventional commercial mortgage options, as they often offer favorable long-term rates.
  • Smaller needs / early stage: An SBA Microloan, typically issued through nonprofit intermediaries, can be a great fit for smaller capital needs.

For more details, see the SBA’s overview of loan programs for specifics on amounts, terms, and eligibility.

Pro-Tip: If you want to compare banks quickly, try the SBA’s Lender Match tool to get connected with participating lenders. You still apply directly with the lender, but this helps you find good fits faster.

2. Think Like an Underwriter: The Five C’s (and What to Show)

Most lenders, from traditional banks to online financiers, weigh the "Five C’s of Credit." This framework is a simple way to understand their perspective and frame your narrative accordingly.

  • Character: Your credible track record. Lenders want to see clean, accurate filings and a history of responsible financial management.
  • Capacity (Cash Flow): Your ability to service debt from operations. This is arguably the most important "C."
  • Capital: Your "skin in the game." How much of your own money is invested in the business?
  • Collateral: Assets that can secure the loan, reducing the lender's risk if you default.
  • Conditions: The industry and macroeconomic context. Why is this a good time for your business to take on this loan?

Read a quick refresher on the Five C's, then tailor your application packet to proactively address each point.

3. Assemble a Lender-Ready Document Checklist

Being organized is non-negotiable. Having these documents ready demonstrates professionalism and expedites the entire process.

Identity & Organization

  • Government-issued ID for all owners and guarantors (Driver’s License, Passport).
  • Your company's EIN confirmation letter from the IRS.
  • Articles of Incorporation/Organization and Bylaws/Operating Agreement.
  • All relevant business licenses and permits.
  • Major contracts (key suppliers, major customers) and franchise agreements, if applicable.
  • Your commercial lease agreement and landlord's contact information.

Business Financials

  • Profit & Loss Statement (YTD), Balance Sheet (YTD), and financial statements for the prior 2–3 years. Provide both PDF and spreadsheet (Excel/CSV) versions.
  • Business bank statements for the last 6–12 months.
  • Business tax returns for the prior 2–3 years. If you don’t have copies, you can pull transcripts online from the IRS or request them with Form 4506‑T.
  • A cash-flow forecast and financial projections for the next 12–36 months, including a list of your key assumptions. If you need a starting point, SCORE’s free projection template is widely used and respected.
  • Accounts Receivable (A/R) & Accounts Payable (A/P) aging reports (detail and summary).
  • A current debt schedule listing all existing loans and leases with their balances, rates, and maturity dates.
  • Certificates of insurance (general liability, property, key person if required).

Ownership & Personal Finance

  • A capitalization table (cap table) showing ownership percentages.
  • Resumes for all key management personnel.
  • A signed credit authorization form for all owners/guarantors.
  • A Personal Financial Statement (PFS) for each owner/guarantor. For SBA loans, this is often the SBA Form 413.

For SBA Applicants (in addition to the above)

  • SBA Form 1919 (Borrower Information Form).
  • Any other forms your lender requests per the current Standard Operating Procedures (SOP). The SBA notes that Form 1919 is required for every 7(a) loan; your lender will guide you on the rest.

Credit Files (Business and Personal)

Lenders will review both your business credit and the personal credit of the guarantors. You can monitor your company’s files with Experian, Equifax, and Dun & Bradstreet to correct any errors before you apply.

4. Know—and Show—Your Numbers

Underwriters will absolutely run these calculations. Beat them to it by including them in your narrative.

Debt Service Coverage Ratio (DSCR)

  • What it shows: Your cash flow cushion available to cover your debt payments. A ratio above 1.0 means you have enough cash flow; most lenders look for 1.25 or higher.
  • Formula: $$$$\\text{DSCR} = \\frac{\\text{EBITDA (or operating cash flow)}}{\\text{Annual Principal + Interest}}
  • Example (step‑by‑step):
    • EBITDA = $150,000
    • Annual principal + interest (existing + proposed) = $120,000
    • DSCR = $150,000 ÷ $120,000 = 1.25

Provide this calculation in your packet and include a brief explanation for any big swings or seasonal impacts on your cash flow. (Definition reference: Investopedia)

Also Helpful to Include:

  • Gross margin and operating margin trends (and explain any significant variance).
  • Working capital (Current Assets – Current Liabilities).
  • Leverage (Debt‑to‑Equity ratio) and a simple breakeven analysis.

5. Write the Two Narratives Lenders Love

Numbers tell part of the story, but a clear narrative brings them to life. Prepare these two short documents.

  1. Use‑of‑Funds & Impact (one page): Map every dollar to a specific line item (e.g., "$210,000 for CNC machine, $40,000 for installation and training"). Then, show the projected impact on revenue or costs and provide a timeline (e.g., "This investment will increase production capacity by 35%, reduce material scrap by 10%, and has a projected payback period of 22 months.").
  2. Repayment Plan (half a page): Spell out the total monthly debt service and the precise cash flow sources that will cover it, including your baseline cash flow plus a buffer. Acknowledge any seasonality in your business and describe your cash management tactics for slower months.

6. Expect These Common Lender Questions

Be prepared to answer these questions thoughtfully.

  • “What changes if you don’t get the loan?” Include a "no‑loan" forecast to demonstrate the opportunity cost and potential risks of maintaining the status quo.
  • “Do you have any customer or supplier concentration?” If a single customer accounts for more than 20% of your sales, be ready to discuss renewal timelines, churn risk, and your new business pipeline.
  • “What’s your collateral plan?” Even when collateral isn’t strictly required, have a list of available business assets ready (with serial numbers, mileage/hours, and locations). Recent appraisals are a huge plus.
  • “Who guarantees the loan?” Many small business loans, and nearly all SBA loans, require personal guarantees from owners. Your lender will specify who must sign based on the latest SBA rules.

7. Polish for Speed: Packaging Tips from the Field

  • Match names everywhere. Your legal business name must be identical on the EIN letter, bank accounts, tax returns, contracts, and Secretary of State filings.
  • Explain anomalies up front. Attach short memos explaining any unusual months, one-time gains or losses, COVID-related impacts, or past charge-offs.
  • Label files intelligently. Use a clear, consistent naming convention like: 2024-Company-PL-YTD.pdf, 2023-BizTax-1120S.pdf, Debt-Schedule-2025-09.xlsx.
  • Provide both PDF and spreadsheet versions of financials so analysts can model your numbers quickly without manual data entry.
  • Keep projections conservative and tie them directly to your sales pipeline or signed purchase orders whenever possible.

8. Timelines & Expectations

The overall timeline varies widely by lender and loan complexity. For context, the SBA indicates a 5–10 business‑day internal turnaround time once a lender submits a standard 7(a) package for SBA review. Remember, the lender’s own underwriting time is separate and comes first. Use this information to set realistic expectations with your team and stakeholders.

9. Quick Checklist (Print This)

Company & Owners

  • IDs (all guarantors)
  • EIN letter; entity docs; licenses; lease
  • Resumes; org chart; cap table

Financials

  • P&L and Balance Sheet (YTD + 2–3 prior years)
  • Bank statements (6–12 months)
  • Business tax returns (2–3 years) or IRS transcripts
  • A/R & A/P aging; Debt schedule
  • Cash‑flow forecast & projections (12–36 months) (SCORE template)

Credit & SBA (if applicable)

Narratives

  • One‑page Use‑of‑Funds & Impact
  • Half‑page Repayment Plan (with DSCR math) (Investopedia)

10. Common Fixes that Boost Approval Odds

  • Clean up credit: Dispute errors on your personal and business reports, pay down high-utilization credit card balances, and avoid any new hard credit pulls right before you apply. Maintain on-time vendor payments to strengthen your business credit file.
  • Tighten your cash conversion cycle: Work to shorten your receivables cycle (get paid faster) and right-size your inventory to free up cash.
  • Build a banker relationship: A local or sector-savvy lender who understands your business's nuances can be a powerful advocate during the underwriting process.
  • Use the right channel: If your business is asset‑light or in its early stages, explore options like microloans or Community Development Financial Institutions (CDFIs). If you’re acquiring major equipment or property, be sure to compare an SBA 504 loan against conventional bank options.

Final Word

Every lender’s specific document list is a little different, but the fundamentals are universal. If you deliver the complete package detailed above, answer the Five C’s crisply, and show a believable path to repayment, you’ll give your application the best possible first read and put your business on the fast track to funding.


This guide is for general informational purposes only. Always confirm current requirements with your lender, especially for SBA-guaranteed loans, which follow the latest Standard Operating Procedures (SOP).

How to Choose the Right Business Partner for Your Startup

· 9 min read
Mike Thrift
Mike Thrift
Marketing Manager

How to Choose the Right Business Partner for Your Startup

Choosing a business partner is one of the most consequential decisions you’ll make as a founder. The right partner amplifies your strengths, extends your runway, and opens doors you couldn’t on your own. The wrong partner costs time, money, and morale — and sometimes destroys a business. This guide turns the long checklist in your head into a clear, repeatable process for finding, vetting, structuring, and maintaining a healthy partnership.

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Why consider a business partner?

A partner should be a strategic multiplier — not just someone to share the workload.

When a partner makes sense

  • Complementary skills. You build the product; they build the market. You’re operations-focused; they handle finance. Complementary skills speed execution.
  • Shared financial burden. Partners can contribute capital or share operating costs, extending runway.
  • Emotional support & better decisions. Entrepreneurship is lonely; a trusted co-founder gives perspective and shared accountability.
  • Expanded network. New customers, suppliers, advisors, and investors often come through a partner’s network.
  • Workload division. Specialization lets you focus and move faster without burning out.

When not to partner

  • You’re lonely, indecisive, or simply want to offload work. Those are bad reasons. Bad partnerships are often worse than no partnership at all.

Types of partnerships (and when to use them)

Operational partner (co-founder)

  • Active in day-to-day operations, shared decision-making, long-term commitment.
  • Typical equity: 30–50% each (depending on roles).
  • Best for early-stage startups that need complementary, full-time leadership.

Strategic partner

  • Adds expertise, connections, or resources; may be advisory or part-time.
  • Typical equity or compensation: 10–30% (or advisory equity, fees).
  • Best when you need domain know-how without full-time involvement.

Silent partner (limited partner)

  • Provides capital, little operational involvement, limited liability.
  • Best for founders who need funding but not hands-on help.

General partner

  • Active management, shares profits and losses, often with higher liability.
  • Common in professional firms or partnerships where partners all participate in operations.

Where to find potential partners

Start with your existing network — alumni, former colleagues, collaborators. Trust matters; known working styles make vetting easier.

Online platforms

  • LinkedIn (advanced search, groups, warm intros)
  • CoFoundersLab (co-founder marketplace)
  • GitHub / Behance / AngelList depending on function These expand your pool but require stricter vetting.

Events, conferences, and meetups Meet people in context, observe communication and energy, then follow up.

Accelerators & incubators Structured environments that surface entrepreneurial talent and provide mentoring frameworks.

Educational and professional programs Shared learning experiences (MBA, exec courses) let you observe someone’s approach over weeks/months.

Current professional circles Clients, vendors, and previously trusted contacts can become partners — proceed cautiously and formalize boundaries.


Essential qualities to demand (and how to test for them)

Non-negotiables

  1. Complementary skills — they bring the things you don’t have. Too much overlap is a red flag.
  2. Shared vision & values — alignment on growth, customer focus, ethics, and company culture. Test by discussing 3–5 year scenarios and conflict examples.
  3. Compatible work style — communication, decision-making, risk tolerance, and availability must match.
  4. Financial alignment — honest conversation on runway, salary needs, and investment.
  5. Proven track record — evidence of execution: past results, references, and concrete deliverables.
  6. Emotional intelligence — ability to handle feedback, stress, and tough conversations.
  7. Full commitment — realistically able (time + energy) to deliver what the business needs.

Nice-to-haves

  • Previous entrepreneurship, strong network, industry expertise, sales/marketing chops, product intuition.

A practical vetting process (3–6 months)

Treat this like hiring for the most important role in the company.

Stage 1 — Initial screening (Weeks 1–2)

  • Informal chats: coffee, video calls.
  • Discuss background, motives, availability, and basic fit.
  • Watch for red flags: vagueness about past work, unrealistic promises, or poor communication.

Stage 2 — Deep dive (Weeks 3–6)

  • Reference checks: colleagues, former partners, clients. Ask: How do they handle conflict? Deliver under pressure?
  • Online due diligence: LinkedIn, public mentions, legal or financial issues.
  • Financial transparency: runway, debts, capacity to invest.
  • Skills verification: portfolio review, case studies, technical demonstrations.

Stage 3 — Trial period (Weeks 7–12)

  • Start with paid, scoped work or a short joint project.
  • Observe communication, execution, problem-solving, and cultural fit.
  • Trial outcomes inform whether to move to formal partnership.

Stage 4 — Deep discussions & negotiation (Weeks 13–16)

  • Discuss equity split, roles, vesting, decision-making, exits, salaries, and deadlock provisions.
  • Draft term sheet and involve an attorney. Don’t rush.

How to structure the partnership

Equity approaches

  • Equal split (50/50 or equal thirds): simple but can deadlock. Best when contributions truly equal.
  • Contribution-based: equity reflects capital, sweat, IP, and network.
  • Role-based: CEO or lead executives may receive larger stakes aligned with responsibility.
  • Vesting is mandatory — e.g., 4-year vesting with a 1-year cliff to protect the company from early departures.

Vesting example: 30% grant → vests monthly over 4 years with a 1-year cliff (first 7.5% after 12 months).

Partnership agreement — non-negotiable clauses

  1. Ownership and vesting
  2. Roles & responsibilities
  3. Capital contributions & future funding obligations
  4. Profit & loss distribution
  5. Decision-making thresholds (major vs routine)
  6. Time commitment and outside activities
  7. Intellectual property ownership
  8. Dispute resolution (mediation/arbitration)
  9. Exit & buyout mechanics (valuation method, payment terms)
  10. Non-compete & non-solicit (reasonable, enforceable scope)
  11. Death or disability provisions
  12. Deadlock resolution (shotgun clause, third-party tie-breaker)

Hire a specialized attorney. Expect to pay $1,500–$5,000: it’s worth it.

  • General partnership: easy to form, unlimited liability.
  • Limited partnership (LP): general + limited partners, useful for investments/real estate.
  • LLP: limited liability for partners (varies by state).
  • LLC (multi-member): flexible, limited liability, tax pass-through — good default for most startups.
  • Corporation (C or S): formal, preferred for venture funding (convert to C Corp when raising VC).

Making the partnership work (day-to-day best practices)

Communication cadence

  • Weekly: 30-minute tactical sync.
  • Monthly: operations and KPIs.
  • Quarterly: strategic review and planning.
  • Annually: vision and partnership health check.

Define channels and expectations: Slack for fast questions, email for formal notices, calls for urgent issues, and response-time norms.

Clear division of responsibilities

Document who owns what (product, sales, finance, hiring). Review quarterly and adjust as the company evolves.

Decision-making rules

Define what can be decided by one partner, what requires consultation, and what needs unanimous consent (e.g., fundraising, issuance of equity, large contracts).

Conflict resolution

  1. Direct conversation within 48 hours of issue.
  2. Structured mediation with an advisor.
  3. Professional mediation/arbitration if unresolved.
  4. Use buyout provisions when separation is necessary.

Financial transparency

  • Shared accounting tools (QuickBooks/Xero).
  • Monthly P&L and cash flow reviews.
  • Clear policy for expenses and reimbursements.

Boundaries & burnout prevention

Agree on work hours, vacation policies, and emergency protocols. Sustainable pace wins the long run.

Plan for scale

Decide early how roles evolve, when to hire, how to onboard new partners or equity recipients, and how leadership transitions will be handled.


Red flags and when to walk away

During vetting — immediate deal breakers

  • Pressure to skip a written agreement
  • Refusal to be financially transparent
  • Bad references or inability to provide them
  • Legal/ethical problems in their past
  • Values misalignment or dishonesty
  • Wanting large equity with limited commitment

In an existing partnership — warning signs

  • Repeated communication breakdowns
  • Persistent unequal effort
  • Loss of trust or financial dishonesty
  • Inability to resolve recurring conflicts

If multiple red flags appear, walk away early. It’s easier (and cheaper) to refuse a bad partner than to separate later.


Common partnership mistakes (and how to fix them)

  1. No written agreement — fix: draft and sign a partnership agreement before meaningful joint action.
  2. Equal split for unequal work — fix: structure equity to reflect contribution and use vesting.
  3. No vesting — fix: standard 4-year vesting with a 1-year cliff.
  4. Mixing deep friendship and business without rigor — fix: treat friends as you would any candidate and formalize everything.
  5. Avoiding hard conversations — fix: set regular check-ins and an expectation of candor.
  6. No exit plan — fix: include clear exit and buyout terms in the agreement.
  7. Bringing a partner too early — fix: validate need with contractors/advisors before giving away equity.

Frequently asked questions

Q: What’s an ideal equity split? A: There’s no universal answer. Base splits on time, capital, responsibilities, and future expectations — and protect everyone with vesting.

Q: Should I partner with a friend or family member? A: It can work, but vet them rigorously. Put everything in writing and set clear business boundaries.

Q: How long should vetting take? A: Minimum 3 months; ideally 3–6 months including a trial project.

Q: What if we disagree on major decisions? A: Use pre-agreed decision rules and deadlock mechanisms like mediation or buy-sell clauses.

Q: Can I fire my business partner? A: Only if your agreement includes involuntary removal provisions and defined cause. That’s why a robust agreement matters.

Q: Do we need separate bank accounts? A: Absolutely. Keep business finances separate, with shared visibility and approval rules.


Action checklist (do this next)

If you’re looking for a partner

  • ☐ Define the role and "partner profile" (skills, commitment, resources)
  • ☐ Tap your network and relevant platforms; contact 3–5 candidates
  • ☐ Run the vetting stages and a paid trial project
  • ☐ Draft a term sheet and consult an attorney

If you’ve received an offer

  • ☐ Evaluate whether you truly need a partner
  • ☐ Confirm complementary skills, vision, and commitment
  • ☐ Negotiate vesting, roles, and exit terms before signing

If you’re in a partnership

  • ☐ Run a partnership health check: communication, roles, commitment, and growth
  • ☐ Address issues immediately; use mediation early

Key takeaways

  1. Be selective. A bad partner is worse than no partner.
  2. Vet thoroughly. Treat the process like hiring a C-level executive.
  3. Put everything in writing. A partnership agreement is non-negotiable.
  4. Communicate proactively. Regular cadence prevents small issues from becoming crises.
  5. Protect the business. Vesting, exit provisions, and deadlock rules are essential.
  6. Plan for change. Partnerships that work at $0 revenue may need re-structuring at $1M+.

Additional resources

  • SCORE — free business mentoring and partnership counseling (SCORE.org)
  • U.S. Small Business Administration — partnership guidance (SBA.gov)
  • IRS — partnership tax information (irs.gov/businesses/partnerships)
  • Nolo — legal guides for business partnerships (nolo.com)
  • Rocket Lawyer — templates & legal help (rocketlawyer.com)

This article provides general information and is not legal, tax, or financial advice. Consult an attorney, CPA, or trusted advisor before entering into any partnership.

Building Your Business: Essential Milestones for First-Year Success

· 8 min read
Mike Thrift
Mike Thrift
Marketing Manager

Starting a business is exhilarating, but without a clear roadmap, it's easy to lose direction in the chaos of daily operations. The difference between businesses that thrive and those that struggle often comes down to one thing: setting and achieving meaningful milestones.

Think of business milestones as checkpoints on your entrepreneurial journey. They transform vague ambitions into concrete, achievable goals that keep you moving forward. More importantly, they give you a way to measure progress and celebrate wins along the way.

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Understanding Business Milestones

Business milestones are specific, measurable achievements that mark significant progress toward your larger objectives. Unlike broad goals like "grow the business" or "increase revenue," milestones are concrete targets with clear success criteria.

Every effective milestone should have four key components:

Specificity: The goal is clearly defined with no room for ambiguity. Instead of "improve marketing," a proper milestone would be "launch email newsletter with 500 subscribers."

Measurability: You can quantify success. Numbers matter because they eliminate guesswork about whether you've achieved your goal.

Timeline: There's a specific deadline. Open-ended goals tend to drift indefinitely, while deadlines create urgency and focus.

Ownership: Someone is responsible for making it happen. Even if you're a solo founder, explicitly naming yourself as the owner creates accountability.

For example: "Launch e-commerce website with payment processing by December 15, 2025. Owner: [Your Name]. Budget: $3,000."

Why Milestones Matter for New Businesses

When you're juggling product development, customer acquisition, finances, and operations, it's remarkably easy to stay busy without making real progress. Milestones serve as your compass, ensuring that all your hard work actually moves the business forward.

Direction and Focus: With clear milestones, you can prioritize ruthlessly. When faced with competing demands, you can ask: "Does this activity help us hit our next milestone?" If not, it might be a distraction.

Momentum and Morale: Achieving milestones provides psychological fuel. Each completed goal proves your business is making progress, which is crucial during the inevitable tough moments.

Resource Allocation: Milestones help you allocate limited time, money, and energy wisely. When you know what needs to happen next, you can invest resources where they'll have the most impact.

Investor and Stakeholder Confidence: If you're seeking funding or working with partners, hitting milestones demonstrates execution capability and reduces perceived risk.

Ten Critical Milestones for Your First Year

1. Establish Your Financial Foundation (Month 1)

Before anything else, get your financial house in order. Open a dedicated business bank account, set up a system for tracking expenses, and create your first budget projection.

This might seem premature when you haven't made money yet, but separating business and personal finances from day one prevents headaches later. It also makes tax preparation infinitely easier.

Create a simple spreadsheet tracking projected income and expenses month by month. Don't worry about perfection; you'll refine these estimates as you learn more about your business.

2. Complete Your Minimum Viable Product (Months 1-2)

Your first major milestone is creating something you can actually sell. This doesn't need to be perfect or feature-complete. It needs to solve your target customer's core problem well enough that they'll pay for it.

Resist the temptation to keep refining before launch. Many successful businesses started with products that embarrassed their founders in retrospect. Getting real customer feedback is more valuable than hypothetical perfection.

3. Secure Your First Paying Customer (Months 1-3)

This milestone is transformative because it proves someone will actually pay for what you're offering. Notice the emphasis on "paying"—free trials or friends doing you a favor don't count.

Your first customer validates your business concept and provides crucial feedback. They're also a source of testimonials and, if you serve them well, referrals.

Don't be discouraged if this takes longer than expected. Landing that first customer often requires creative outreach, persistence, and sometimes pricing adjustments.

4. Implement Your Core Systems (Months 2-3)

Once you have a product and initial customers, establish the systems that will help you scale. This includes:

  • Customer relationship management (CRM) system or spreadsheet
  • Project management tools for organizing tasks
  • Communication channels for customer support
  • File storage and organization system
  • Regular financial reporting process

These systems might feel like overhead when you're small, but they prevent chaos as you grow. Start simple and add complexity only as needed.

5. Build Your Marketing Presence (Months 2-4)

Establish your basic marketing infrastructure: a professional website, social media profiles on platforms where your customers spend time, and a plan for creating content.

Your goal isn't to be everywhere at once. Choose one or two marketing channels that make sense for your business and build a consistent presence there. It's better to do one channel well than five channels poorly.

6. Achieve Consistent Revenue (Months 3-6)

Move beyond your first customer to establish a pattern of regular sales. The specific target depends on your business, but aim for at least three to five paying customers or consistent monthly revenue above $1,000.

This milestone proves you can acquire customers repeatedly, not just once. It's the difference between a lucky break and a viable business model.

7. Build Your Support Network (Months 3-6)

No entrepreneur succeeds alone. By mid-year, establish relationships with:

  • A mentor or advisor who's been through the startup journey
  • Peer entrepreneurs for mutual support and accountability
  • Professional service providers (accountant, lawyer) for when you need them
  • Industry contacts who can provide insights and connections

These relationships pay dividends throughout your business journey, providing guidance, introductions, and encouragement when you need it most.

8. Expand Your Team (Months 4-8)

Whether you hire your first employee, engage contractors, or bring on a co-founder, expanding beyond yourself is a significant milestone. It demonstrates that the business generates enough value to support additional people.

Start with the most critical gap in your capabilities. If you're technical but struggle with sales, your first hire might be someone who can drive revenue. If you're a great marketer but weak operationally, hire for operational excellence.

Remember that contractors and part-time help count. You don't need to commit to full-time employees before you're ready.

9. Achieve Profitability or Path to Profitability (Months 6-10)

For many businesses, achieving actual profitability in year one is ambitious. However, you should reach a point where you can clearly see the path to profitability.

This might mean: "We're currently spending $5,000 monthly to acquire customers who generate $3,000 in first-year revenue, but customer lifetime value is $12,000, so we're building long-term value."

Understanding your unit economics and having a credible path to sustainable profitability is crucial, even if you're intentionally operating at a loss to gain market share.

10. Conduct Your Year-End Review (Month 12)

Close your first year with a comprehensive review. Analyze what worked, what didn't, and what you learned. Key questions to answer:

  • Which marketing channels delivered the best return?
  • What were your actual costs versus projections?
  • Which products or services generated the most revenue and profit?
  • What surprised you about your first year?
  • What are your priorities for year two?

This review becomes the foundation for setting milestones for your second year.

Adapting Milestones to Your Business

The milestones above provide a framework, but your business is unique. A software company's milestones will differ from a consulting practice or retail store.

Service businesses might prioritize milestones around client acquisition and service delivery systems. Product businesses might focus more on inventory management and supplier relationships. Digital businesses might emphasize user acquisition and engagement metrics.

Customize these milestones to fit your specific situation, industry, and goals. The important thing is having clear targets, not following someone else's checklist religiously.

Tracking and Adjusting Your Milestones

Creating milestones is only half the battle; you need a system for tracking progress and adjusting when necessary.

Review regularly: Set a recurring calendar appointment to review milestone progress. Weekly reviews for near-term milestones, monthly reviews for longer-term ones.

Be honest about progress: It's tempting to inflate progress or make excuses for delays, but honest assessment is crucial. If you're not hitting milestones, you need to understand why and adjust.

Adjust when needed: Sometimes circumstances change or you realize a milestone wasn't realistic. That's fine. Adjust the milestone or timeline rather than stubbornly pursuing an outdated goal.

Celebrate achievements: When you hit

The Real Cost of Starting a Business in 2025: A Complete Budget Guide

· 11 min read
Mike Thrift
Mike Thrift
Marketing Manager

Starting a business is exciting, but it can also be financially daunting. One of the biggest mistakes new entrepreneurs make is underestimating how much capital they'll need before their venture becomes profitable. Research shows that running out of money is one of the leading reasons startups fail, accounting for nearly 40% of business closures.

The good news? With careful planning and a realistic understanding of startup costs, you can set your business up for success from day one. This guide breaks down everything you need to budget for when launching your new venture.

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Understanding Startup Costs: One-Time vs. Ongoing

Before diving into specific expenses, it's important to distinguish between two types of startup costs:

One-time costs are expenses you'll pay once during your initial setup. These include business registration fees, initial inventory purchases, logo design, and website development.

Ongoing costs are recurring expenses that continue month after month or year after year. Think rent, utilities, insurance premiums, employee salaries, and subscription services.

Both types matter, but ongoing costs are particularly critical because they determine your monthly burn rate—how much cash you need to keep the lights on before you start turning a profit.

How Much Does It Really Cost?

The honest answer? It depends entirely on your business type and industry.

A home-based consulting business might launch with as little as $2,000 to $5,000, covering basic expenses like business registration, a professional website, and initial marketing efforts.

On the other end of the spectrum, opening a restaurant, medical practice, or manufacturing facility can easily require $100,000 to $500,000 or more when you factor in commercial space, specialized equipment, inventory, and staffing.

According to recent Small Business Administration data, the median startup cost across all industries is approximately $40,000. However, many successful businesses have launched with far less by starting small and scaling gradually.

Breaking Down the Essential Startup Expenses

Every legitimate business needs to be properly registered. Your costs here depend on the business structure you choose:

Sole Proprietorship: The simplest and cheapest option, typically costing $25-$100 to register a DBA (Doing Business As) name with your state or county.

Limited Liability Company (LLC): Offers personal liability protection and costs between $40 (states like Kentucky or New Mexico) and $500 (states like Massachusetts or California) to file articles of organization.

Corporation (C-Corp or S-Corp): Similar filing costs to an LLC but may involve additional legal fees if you hire an attorney to draft bylaws and handle incorporation paperwork.

Don't forget to obtain your Employer Identification Number (EIN) from the IRS—it's free and takes just minutes online.

2. Licenses and Permits ($0 - $5,000+)

The licenses and permits you need vary dramatically based on your location and industry. A freelance writer working from home might need nothing beyond a basic business license ($50-$100), while a food service business could require:

  • Health department permit: $100-$1,000
  • Food handler's licenses: $15-$50 per employee
  • Liquor license (if applicable): $300-$14,000 depending on your state
  • Building permits: $1,000-$5,000
  • Fire safety inspection: $50-$200
  • Signage permits: $20-$100

Professional services like accounting, law, real estate, or healthcare require state licensing, which can range from $200 to several thousand dollars, plus continuing education requirements.

Always check with your city, county, and state regulatory agencies to ensure you're operating legally.

3. Website and Digital Presence ($500 - $10,000)

In 2025, having a professional online presence isn't optional—it's essential. Here's what you might spend:

DIY Website Builder: Services like Wix, Squarespace, or Shopify offer easy-to-use platforms starting at $15-$40 per month. Total first-year cost: $200-$500.

Custom WordPress Site: Hiring a designer to create a custom WordPress site typically costs $2,000-$5,000, plus $100-$300 annually for hosting and domain registration.

Professional Web Development: For complex e-commerce platforms or custom applications, expect to invest $5,000-$20,000 or more.

Beyond the website itself, budget for:

  • Domain name: $10-$50/year
  • Professional email: $6-$12/month
  • SSL certificate: Often included with hosting, or $50-$200/year
  • Stock photos or professional photography: $100-$2,000

4. Physical Location ($0 - $50,000+)

Whether you need physical space depends entirely on your business model:

Home-Based Business: Zero additional cost if you're working from home, though you may be able to claim a home office deduction on taxes.

Coworking Space: A flexible middle-ground option, coworking memberships range from $150-$600 per month depending on location and amenities.

Commercial Lease: Office space averages $20-$85 per square foot annually, varying widely by location. A small 1,000-square-foot office could cost anywhere from $1,500 to $7,000 per month.

Remember that leasing commercial space involves more than just rent. First-month rent, last-month rent, and security deposits can total three to six months of rent upfront. You'll also need to budget for:

  • Utilities: $200-$1,000/month
  • Internet and phone: $100-$300/month
  • Commercial property improvements: $10,000-$100,000+
  • Furniture and fixtures: $5,000-$50,000

5. Equipment and Technology ($1,000 - $125,000)

Equipment costs vary dramatically by industry:

Professional Services (Consulting, Design, Writing): $2,000-$5,000 for a computer, software subscriptions, printer, and basic office supplies.

Retail Store: $10,000-$50,000 for point-of-sale systems, display fixtures, security systems, and initial inventory.

Restaurant: $50,000-$150,000 for commercial kitchen equipment, refrigeration, tables, chairs, and serving supplies.

Manufacturing or Industrial: $50,000-$500,000+ for specialized machinery and equipment.

Consider whether leasing equipment makes more sense than purchasing outright, especially for expensive items that may become outdated or need regular maintenance.

6. Initial Inventory and Supplies ($500 - $50,000)

If you're selling physical products, you'll need inventory before you can make your first sale. The amount varies based on:

  • Product type and price point
  • Supplier minimum order quantities
  • Storage capacity
  • Expected sales velocity

Service-based businesses typically have lower inventory needs but may require industry-specific supplies. A cleaning business needs cleaning products and equipment; a salon needs styling tools and products.

Start conservatively with inventory. It's easier to reorder popular items than to have cash tied up in slow-moving stock.

7. Marketing and Advertising ($1,000 - $20,000 first year)

Getting your first customers requires making your business known. Smart startups allocate 7-12% of projected revenue to marketing, but expect to invest more heavily in the first year before revenue kicks in.

Low-Cost Marketing Tactics:

  • Social media marketing: Free to create content, $100-$500/month for ads
  • Email marketing software: $10-$100/month
  • Business cards and basic print materials: $100-$500
  • Local networking and community involvement: Free to minimal cost

Higher-Investment Marketing:

  • Professional branding and logo design: $500-$5,000
  • Content marketing and SEO: $500-$3,000/month
  • Google Ads and online advertising: $500-$5,000/month
  • Trade shows and events: $1,000-$10,000 per event

The key is testing different channels to see what works for your specific business and target audience.

8. Insurance ($500 - $7,000 annually)

Business insurance protects you from financial disasters. Common policies include:

General Liability Insurance: Covers third-party injuries and property damage. Cost: $400-$1,000 annually for small businesses.

Professional Liability Insurance (Errors & Omissions): Essential for service providers and consultants. Cost: $1,000-$5,000 annually.

Commercial Property Insurance: Protects your business property and equipment. Cost: $500-$3,000 annually.

Workers' Compensation: Required in most states if you have employees. Cost: $0.75-$2.75 per $100 of payroll, varying by industry risk level.

Business Owner's Policy (BOP): Bundles general liability and property insurance at a discount. Cost: $500-$2,000 annually.

Don't skip insurance to save money. One lawsuit or disaster could put you out of business permanently.

9. Professional Services ($500 - $5,000)

Getting expert help upfront can save you money and headaches down the road:

Accountant or Bookkeeper: $50-$150/hour, or $100-$500/month for ongoing bookkeeping services. Critical for tax planning and financial accuracy.

Attorney: $150-$500/hour. Consider consulting an attorney for contract review, business structure advice, or trademark registration.

Business Consultant or Coach: $100-$500/hour. Can help with business planning, strategy, and avoiding common pitfalls.

While these services feel expensive, they're investments in your business's foundation.

10. Employee Costs (If Applicable) ($40,000 - $100,000+ annually per employee)

If you're hiring employees from day one, remember that the true cost is 1.25-1.4 times their salary when you factor in:

  • Payroll taxes (7.65% of salary)
  • Workers' compensation insurance
  • Health insurance (if offered)
  • Paid time off
  • Retirement contributions (if offered)
  • Payroll processing fees: $40-$200/month

A $50,000 salary actually costs your business $62,500-$70,000 annually. Many startups begin as solo operations or use contractors to keep costs manageable.

11. Working Capital and Emergency Fund

This is often overlooked but absolutely critical: you need enough cash to cover 3-6 months of operating expenses before your revenue becomes predictable.

If your monthly operating expenses are $10,000, you should have $30,000-$60,000 in working capital beyond your setup costs. This cushion prevents panic when sales are slower than expected or unexpected expenses arise.

Sample Startup Budgets by Business Type

Home-Based Consulting Business: $5,000 - $10,000

  • Business registration and legal: $300
  • Website and branding: $2,000
  • Computer and software: $2,000
  • Insurance: $800/year
  • Marketing: $2,000
  • Professional services: $1,000
  • Working capital: $3,000

Small Retail Store: $50,000 - $100,000

  • Business registration and legal: $800
  • Lease deposits and first month: $15,000
  • Store fixtures and equipment: $10,000
  • Initial inventory: $20,000
  • Website and POS system: $3,000
  • Insurance: $2,000/year
  • Marketing and signage: $5,000
  • Working capital: $20,000

Restaurant: $150,000 - $500,000

  • Business registration, permits, and legal: $5,000
  • Lease deposits and build-out: $100,000
  • Kitchen equipment: $80,000
  • Furniture and fixtures: $30,000
  • Initial inventory: $10,000
  • Insurance: $5,000/year
  • Marketing: $10,000
  • Working capital: $60,000

How to Fund Your Startup

Once you know how much you need, you'll need to figure out where the money will come from:

Personal Savings: The most common source for small business funding. No debt or equity given up, but it's also the highest personal risk.

Friends and Family: Often willing to invest with favorable terms, but can strain relationships if the business fails.

Small Business Loans: Banks and credit unions offer term loans and SBA-backed loans with interest rates ranging from 6-13%. Requires good credit and often collateral.

Business Credit Cards: Quick to obtain but expensive (15-25% APR). Best for short-term cash flow needs.

Crowdfunding: Platforms like Kickstarter or Indiegogo let you validate your product idea while raising funds from future customers.

Angel Investors or Venture Capital: For high-growth startups, investors provide capital in exchange for equity. Highly competitive and typically not suitable for small businesses.

Grants: Small business grants from government agencies or private organizations. Free money, but very competitive.

Cost-Cutting Strategies for Bootstrapped Startups

Starting on a tight budget? Here's how to reduce costs without compromising quality:

  1. Start from home to eliminate rent and utility costs
  2. Buy used equipment from businesses that are upgrading or closing
  3. Leverage free marketing through social media, content creation, and networking
  4. Use freelancers instead of employees to avoid payroll taxes and benefits
  5. Negotiate payment terms with vendors to preserve cash flow
  6. Launch with an MVP (minimum viable product) and iterate based on customer feedback
  7. Barter services with other businesses when possible
  8. Take advantage of free trials for software and services

Creating Your Startup Budget

Here's a step-by-step process to calculate your specific startup costs:

Step 1: List every expense you can think of, both one-time and ongoing.

Step 2: Research actual costs in your area and industry. Get quotes from vendors.

Step 3: Add 10-20% as a contingency buffer for unexpected expenses.

Step 4: Calculate your monthly burn rate (total monthly expenses).

Step 5: Determine how many months of runway you need before reaching profitability.

Step 6: Add one-time costs + (monthly burn rate × number of months) = total startup capital needed.

The Small Business Administration offers a free startup cost worksheet that can help you organize this information systematically.

The Bottom Line

Starting a business costs money—there's no getting around it. But knowing exactly how much you need and planning accordingly dramatically increases your chances of success.

The entrepreneurs who succeed aren't necessarily those with the most capital; they're the ones who manage their money wisely, prioritize essential expenses, and maintain enough runway to reach profitability.

Take time to create a detailed, realistic budget before you launch. Your future self will thank you for the preparation when you're navigating the challenging early days of entrepreneurship.

Remember: it's better to overestimate costs and have money left over than to underestimate and run out of cash when you need it most.


Ready to start your business? Begin by creating a comprehensive business plan that includes detailed financial projections. Consider consulting with an accountant or business advisor to review your budget and ensure you haven't missed any critical expenses. The time you invest in financial planning now will pay dividends throughout your business's life.

DBA vs. LLC: A Complete Guide for Small Business Owners

· 14 min read
Mike Thrift
Mike Thrift
Marketing Manager

Choosing the right business structure is one of the most important decisions you'll make as an entrepreneur. Two popular options that often cause confusion are DBAs and LLCs. While they serve different purposes, understanding the distinctions between them is crucial for protecting your assets, managing taxes, and building your brand.

This comprehensive guide will walk you through everything you need to know about DBAs and LLCs, helping you make an informed decision for your business.

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Understanding the Basics: DBA vs. LLC

What is a DBA?

DBA stands for "Doing Business As" and represents a trade name or fictitious business name. It's essentially a nickname for your business that differs from its legal name. If you're a sole proprietor named Sarah Johnson but want to operate under the name "Sarah's Artisan Bakery," you'd register a DBA.

A DBA doesn't change your business structure—it simply allows you to conduct business under a different name. Think of it as a business alias that makes your company more marketable and professional.

What is an LLC?

An LLC, or Limited Liability Company, is an actual legal business structure that creates a separate legal entity from its owners. When you form an LLC, you're establishing a business that exists independently from you as an individual. This separation is crucial because it protects your personal assets from business liabilities.

Unlike a DBA, an LLC affects how your business is legally structured, taxed, and protected under the law.

Key Differences at a Glance

Before diving deeper, here's a quick comparison:

Legal Protection: A DBA offers no legal protection for personal assets, while an LLC provides liability protection by separating personal and business assets.

Formation Complexity: DBAs are simple and quick to register, typically requiring minimal paperwork. LLCs involve more extensive documentation and ongoing compliance requirements.

Cost: DBAs are inexpensive to register, usually between $10-$100. LLCs cost more upfront and may have annual fees ranging from $50 to several hundred dollars depending on your state.

Tax Treatment: DBAs don't change your tax situation. LLCs offer flexibility in tax treatment and potential advantages.

Name Protection: A DBA provides limited name protection. An LLC gives you exclusive rights to your business name within your state.

The DBA Deep Dive

Advantages of a DBA

Professional Branding

A DBA allows you to create a professional business identity without forming a full legal entity. If your name is Robert Chen, operating as "Chen Digital Marketing Solutions" sounds more established than conducting business under your personal name.

Multiple Business Names

One significant advantage is the ability to operate multiple DBAs under a single legal entity. An LLC owner might register several DBAs to market different product lines or target different audiences without forming separate companies.

Business Banking Made Easy

As a sole proprietor, a DBA allows you to open a business bank account in your business name rather than your personal name. This separation makes bookkeeping cleaner and presents a more professional image when clients write checks.

Low Cost and Quick Setup

Registration fees are minimal, and the process is straightforward. In most jurisdictions, you can complete the registration in days or even hours. There's no need for complex operating agreements or appointment of registered agents.

Privacy Benefits

While DBA ownership is public record, operating under a business name can provide a layer of separation between your personal identity and your business activities, which can be valuable for online businesses or those dealing with the public.

Disadvantages of a DBA

No Liability Protection

This is the most critical drawback. If someone sues your DBA, they're actually suing you personally. Your home, car, savings, and other personal assets are at risk if your business faces legal trouble or accumulates debt.

Limited Name Rights

In most states, registering a DBA doesn't give you exclusive rights to that business name. Someone in another county or state could use the same name, potentially causing confusion. To truly protect your brand, you'd need to pursue federal trademark registration, which is expensive and time-consuming.

No Tax Benefits

A DBA doesn't change your tax structure. Sole proprietors report business income on their personal tax returns and pay self-employment taxes on all profits. You won't gain access to the tax flexibility that comes with other business structures.

Potential Renewal Requirements

Most states require DBA renewals every few years, and if you miss a renewal deadline, you might lose the right to use your business name.

Limited Credibility

While a DBA sounds more professional than your personal name, it doesn't carry the same weight as "LLC" or "Inc." Some clients, vendors, and financial institutions view DBAs as less established or serious.

The LLC Detailed Analysis

Advantages of an LLC

Personal Asset Protection

This is the primary reason most business owners choose to form an LLC. When your business is sued or accumulates debt, creditors generally can't pursue your personal assets like your home, personal bank accounts, or vehicle. The LLC itself is liable, creating a legal shield between your business and personal life.

Exclusive Rights to Your Business Name

Once you register your LLC, no other business in your state can use that exact name. This protection is automatic and doesn't require additional trademark registration, though federal trademark protection is still recommended for broader coverage.

Enhanced Credibility

Having "LLC" in your business name signals that you're running a legitimate, established business. This can make a difference when negotiating with suppliers, attracting customers, and building partnerships. It demonstrates that you've invested in your business structure and are committed to professional standards.

Tax Flexibility

LLCs offer remarkable tax flexibility. By default, single-member LLCs are taxed as sole proprietorships, and multi-member LLCs as partnerships. However, you can elect to be taxed as an S-corporation or C-corporation if that structure saves you money. This flexibility allows you to optimize your tax strategy as your business grows.

Easier Access to Funding

Banks and investors generally prefer working with LLCs over sole proprietorships. The formal structure and liability protection make you a more attractive candidate for business loans and investment capital.

Ownership Flexibility

LLCs can have unlimited members, and you can structure ownership percentages however you choose. This flexibility makes it easier to bring on partners or investors down the road.

Disadvantages of an LLC

Higher Formation Costs

Forming an LLC costs significantly more than registering a DBA. Filing fees typically range from $50 to $500 depending on your state, with California and Massachusetts on the higher end. Some states also charge annual fees or franchise taxes that can add up over time.

Ongoing Compliance Requirements

LLCs must file annual reports in most states, maintain proper records, and hold regular meetings (even if you're the only member). These compliance requirements create administrative overhead that DBAs don't have.

More Complex Paperwork

You'll need to file Articles of Organization, create an Operating Agreement, obtain an Employer Identification Number (EIN), and potentially secure various business licenses. The paperwork and regulations vary by state but are universally more complex than DBA registration.

Self-Employment Taxes

LLC members typically pay self-employment taxes on all business profits, similar to sole proprietors. While you can elect S-corporation status to potentially reduce these taxes, that adds another layer of complexity and cost.

State-Specific Limitations

Some states impose additional requirements or fees on LLCs. California, for example, charges an annual minimum franchise tax of $800, regardless of whether your LLC makes any profit.

Tax Implications: Understanding the Differences

Taxation for DBAs

As a sole proprietor operating under a DBA, you'll report all business income on your personal tax return using Schedule C (Form 1040). Your business profits are subject to both income tax and self-employment tax (currently 15.3% for Social Security and Medicare).

The key points about DBA taxation:

  • No separate business tax return required
  • Business income "passes through" to your personal return
  • You pay self-employment tax on all net profits
  • Quarterly estimated tax payments are typically required
  • State and local tax requirements vary

Taxation for LLCs

Single-member LLCs are treated as "disregarded entities" by the IRS by default, meaning they're taxed exactly like sole proprietorships. However, LLCs have options:

Default Treatment: File Schedule C with your personal tax return, just like a DBA.

S-Corporation Election: By filing Form 2553, you can elect S-corp status. This allows you to split income between salary (subject to payroll taxes) and distributions (not subject to self-employment tax). This can generate significant tax savings for profitable businesses but requires running payroll and additional compliance.

C-Corporation Election: Less common for small businesses, but available if it benefits your tax situation.

The flexibility to choose your tax treatment is one of the LLC's most valuable features, especially as your business grows and becomes more profitable.

Formation Process: What to Expect

Registering a DBA

The DBA registration process is straightforward:

  1. Name Search: Check your county or state database to ensure the name isn't already in use. Many jurisdictions provide online search tools.

  2. Complete the Application: Fill out a simple form with your business name, your legal name, business address, and nature of business.

  3. Pay the Filing Fee: Fees typically range from $10 to $100 depending on your location.

  4. Publication Requirement: Some states require you to publish a notice of your DBA in a local newspaper for a specified period.

  5. Renewal: Most DBAs need renewal every 5 years, though this varies by state.

Total time: Often completed within a few days to two weeks.

Forming an LLC

The LLC formation process involves more steps:

  1. Choose Your Business Name: Ensure it's available and complies with state naming requirements (must include "LLC" or "Limited Liability Company").

  2. Appoint a Registered Agent: This person or service receives legal documents on behalf of your LLC. Some states allow you to serve as your own registered agent.

  3. File Articles of Organization: Submit this document to your Secretary of State with the required filing fee.

  4. Create an Operating Agreement: While not always legally required, this document outlines ownership structure, management procedures, and member rights.

  5. Obtain an EIN: Request an Employer Identification Number from the IRS (free and can be done online).

  6. File Initial Reports: Some states require an initial report shortly after formation.

  7. Comply with State Requirements: This might include business licenses, permits, or specific registrations depending on your industry and location.

Total time: Usually 1-4 weeks, though expedited processing is available in many states for an additional fee.

Making Your Decision: Which Is Right for You?

Choose a DBA When:

You're Just Starting Out: If you're testing a business idea with minimal investment and low risk, a DBA lets you establish a professional presence without significant cost or complexity.

Personal Liability Is Low: Service businesses with minimal risk of lawsuits (like freelance writing or graphic design) might be comfortable with the lower protection level.

You Want Multiple Brand Names: If you have one LLC but want to market different products or services under different names, DBAs are perfect for this strategy.

Budget Is Tight: When starting capital is limited, a DBA allows you to look professional while keeping costs minimal.

You're a Gig Worker or Freelancer: If you're doing occasional side work and not building a substantial business, a DBA might be sufficient.

Choose an LLC When:

You Face Significant Liability Risk: Businesses that work with clients' property, provide professional services, or involve physical risk should seriously consider LLC protection. Examples include contractors, consultants, property managers, and personal trainers.

You're Building Long-Term Value: If you're creating something with growth potential and lasting value, the investment in an LLC is worthwhile.

You Have Significant Personal Assets to Protect: The more you have to lose personally, the more important liability protection becomes.

You Want Tax Flexibility: As your business becomes profitable, the ability to optimize your tax structure can save substantial money.

Credibility Matters: When working with corporate clients or seeking investors, an LLC structure enhances your professional image.

You're Ready to Scale: If you plan to hire employees, secure significant financing, or eventually sell your business, an LLC provides the structure needed for growth.

Real-World Scenarios

Scenario 1: The Freelance Photographer

Maria is a wedding photographer just starting out. She's working from home with equipment she already owns, has adequate insurance, and is operating on weekends while keeping her day job. A DBA makes sense because her startup costs are low, her liability risk is managed through insurance, and she wants to test the market before committing to a more complex structure.

Scenario 2: The Home Renovation Contractor

James runs a home renovation business with three employees. He regularly works in clients' homes with expensive equipment and potential for property damage or injury. An LLC is essential here because the liability risk is substantial, he has personal assets to protect, and the professional image of an LLC helps him compete for bigger contracts.

Scenario 3: The Multi-Brand Entrepreneur

Alexis owns an LLC for her consulting business but wants to launch two additional product lines: eco-friendly home goods and digital courses. Rather than forming separate LLCs for each venture, she registers DBAs under her existing LLC. This gives her distinct brand identities while maintaining simplified tax reporting and reduced administrative burden.

Can You Have Both a DBA and an LLC?

Absolutely! Many business owners use both structures strategically. You might form an LLC for liability protection and then register one or more DBAs to market different aspects of your business under separate brand names.

For example, "Smith Enterprises, LLC" might operate "Smith Property Management" and "Smith Real Estate Consulting" as DBAs. This approach combines the legal protection of an LLC with the branding flexibility of DBAs.

Common Mistakes to Avoid

Assuming a DBA Provides Legal Protection: This misconception can be costly. A DBA is purely a naming mechanism and offers zero liability protection.

Neglecting to Renew Your DBA: Missing renewal deadlines can result in losing your business name, potentially to a competitor.

Forming an LLC Without Understanding Ongoing Costs: Beyond formation fees, consider annual reports, franchise taxes, and potential increased accounting costs.

Operating Without Proper Documentation: If you form an LLC but fail to maintain proper records and separation between personal and business finances, you could lose your liability protection through "piercing the corporate veil."

Choosing Based Solely on Cost: While a DBA is cheaper upfront, a single lawsuit could cost you everything you own. Sometimes the LLC investment is the prudent choice despite higher costs.

Moving Forward: Your Next Steps

Once you've decided between a DBA and an LLC (or both), take these action steps:

  1. Research Your State's Requirements: Every state has different rules, fees, and procedures. Start with your Secretary of State's website.

  2. Ensure Your Name Is Available: Search existing business registrations and consider checking trademark databases to avoid future conflicts.

  3. Consider Professional Help: While DIY formation is possible, consulting with an attorney or using a reputable formation service can prevent costly mistakes.

  4. Set Up Proper Business Banking: Regardless of structure, keep business and personal finances separate from day one.

  5. Understand Your Tax Obligations: Consult with a tax professional about estimated taxes, deductions, and reporting requirements.

  6. Get Appropriate Insurance: Business insurance is crucial regardless of structure, but especially important for DBAs.

  7. Maintain Compliance: Set reminders for annual reports, renewals, and other ongoing requirements.

The Bottom Line

There's no universal "best" choice between a DBA and an LLC—the right answer depends on your specific situation, risk tolerance, growth plans, and budget. A DBA offers simplicity and low cost but provides no legal protection. An LLC requires more investment and maintenance but delivers liability protection and professional credibility.

For many entrepreneurs, the path forward involves starting with a DBA to test the waters, then transitioning to an LLC once the business gains traction. Others need the protection of an LLC from day one due to the nature of their business or personal financial situation.

Whatever you choose, make your decision based on a realistic assessment of your liability risk, financial resources, and business goals. The structure you select today will significantly impact your business's future, so invest the time to make an informed choice. Your business deserves the solid foundation that comes from choosing the right legal structure.

Business Licenses for Online Sellers: Your Complete Guide

· 9 min read
Mike Thrift
Mike Thrift
Marketing Manager

Starting an online business is exciting, but before you launch your first product, you need to understand the legal requirements that come with selling online. One of the most common questions new ecommerce entrepreneurs ask is: "Do I need a business license to sell online?"

The short answer is usually yes, but the specifics depend on your business structure, location, and what you're selling. Let's break down everything you need to know about business licenses and permits for online sellers.

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Understanding Business Licenses

A business license is your official permission to operate a business legally. It establishes your enterprise as legitimate in the eyes of government authorities and ensures you're complying with local, state, and federal regulations.

Whether you're running a dropshipping store, selling handmade crafts, or managing an online marketplace, business licenses apply to all types of businesses, not just online ones. The requirements vary significantly by location, so your first step should always be checking with your local and state government offices.

Business licenses typically need renewal every one to five years, depending on your jurisdiction. The good news? License fees and renewal costs are generally affordable, ranging from $50 to a few hundred dollars in most cases.

Do All Online Sellers Need a Business License?

The answer depends on your business structure and goals.

Sole Proprietors

If you're operating as a sole proprietor, you might technically be able to start selling without a formal business license in some jurisdictions. However, this approach comes with significant risks.

As a sole proprietor, there's no legal separation between you and your business. This means your personal assets—your home, car, savings—are vulnerable if someone sues your business or if you accumulate business debts. There's no liability protection whatsoever.

Formal Business Entities

Most business advisors strongly recommend forming a proper business entity like an LLC (Limited Liability Company) or corporation. These structures require a business license but provide crucial protection for your personal assets. The peace of mind alone is worth the modest licensing fees.

Existing Brick-and-Mortar Businesses

Already have a physical store with a business license? Great news—you typically don't need a separate online-specific license to add ecommerce to your existing business. Your current business license covers both your physical and online sales channels.

Essential Licenses and Permits for Online Businesses

Beyond your basic business license, online sellers usually need several other permits and licenses. Here's what most ecommerce businesses require:

Sales Tax License (Seller's Permit)

This is arguably the most important permit after your business license. A sales tax license—also called a seller's permit or sales and use tax permit—allows you to legally collect sales tax from customers.

Key points about sales tax licenses:

  • Required in 45 states plus Washington, D.C. (Alaska, Delaware, Montana, New Hampshire, and Oregon don't have state sales tax)
  • Usually free or low-cost to obtain
  • Gives you a state sales tax ID number
  • Must be renewed periodically
  • May require separate permits for each state where you have tax obligations

Failing to collect and remit sales tax can result in serious penalties, including fines and legal consequences. This isn't an area to cut corners.

Understanding Tax Nexus

Thanks to the 2018 Supreme Court ruling in South Dakota v. Wayfair, online businesses can be required to collect sales tax in states where they have no physical presence. This concept is called "economic nexus."

Most states now require out-of-state sellers to collect sales tax once they exceed certain thresholds, typically:

  • $100,000 in annual sales in the state, OR
  • 200 or more transactions in the state

However, each state sets its own rules. For example:

  • New York requires both $500,000 in sales AND 100+ transactions
  • Texas requires $500,000 in sales with no transaction minimum
  • Other states have different combinations

You'll also create nexus if you store inventory in a state, even if your business headquarters is elsewhere. If you use fulfillment centers or warehouses in multiple states, you likely need to register for sales tax collection in each of those states.

Temporary Seller's Permits

Planning to sell at a pop-up event or test the market short-term? Many states offer temporary seller's permits valid for 30-90 days. These are perfect for seasonal businesses or one-time sales events.

Reseller's Permit (Resale Certificate)

If you buy products wholesale for resale, you'll need a reseller's permit. This certificate allows you to purchase inventory without paying sales tax on those purchases—you'll collect the tax when you sell to the end customer.

Important distinctions:

  • Different from a seller's permit (though names vary by state)
  • You typically need a separate reseller's permit for each supplier
  • Not all vendors accept them
  • Especially important for businesses selling on platforms like eBay, Poshmark, or Amazon

Professional and Occupational Licenses

Selling services online that require professional licensing? You'll need both your professional license AND a business license. This applies to:

  • Real estate agents
  • Architects and engineers
  • Insurance agents
  • Financial advisors
  • Healthcare practitioners
  • Lawyers and accountants
  • Contractors

Even if your profession is already licensed, you still need proper business licensing to operate commercially.

Selling Through Marketplace Platforms

Many online sellers use third-party marketplaces like Amazon, Etsy, or eBay rather than running their own websites. These platforms are "marketplace facilitators" that often handle sales tax collection and remittance on your behalf.

However, you may still need to:

  • Register with states for sales tax purposes
  • File informational returns
  • Maintain proper business licensing

Each state treats marketplace facilitators differently, so check specific requirements for states where you have significant sales.

How to Apply for Your Business License

The application process varies by location, but here's what you'll typically need:

Required Documentation

Employer Identification Number (EIN): Obtain this free from the IRS. While sole proprietors without employees can use their Social Security number, an EIN is recommended to protect against identity theft. Apply online at IRS.gov—it takes about 15 minutes.

Business Entity Formation: Register your LLC, corporation, or partnership with your Secretary of State. Most states allow online filing with fees ranging from $50-$500 depending on the state and entity type.

DBA (Doing Business As) License: Also called a trade name or fictitious name registration, this allows you to operate under a business name different from your legal entity name. This is crucial for payment processing so customers recognize charges on their credit card statements.

Home Occupation Permit: If you're running your business from home, your city or county may require a home occupation permit, especially if you:

  • Have employees visiting your home
  • Receive regular deliveries
  • Have customers coming to your residence
  • Display business signage

Application Timeline

Once you submit your applications and pay the required fees, expect to receive your business license within 2-4 weeks. Some jurisdictions process applications in just a few days. Processing times depend on your location and the type of business.

Benefits of Proper Licensing

Beyond legal compliance, business licensing provides several advantages:

Financial Benefits:

  • Open a dedicated business bank account (impossible without proper documentation)
  • Build business credit separate from personal credit
  • Access business loans and lines of credit
  • Qualify for business credit cards with rewards

Tax Advantages:

  • Claim legitimate business deductions including home office, internet, software, shipping, office supplies, website hosting, marketing expenses, and business meals
  • Separate business and personal finances for cleaner record-keeping
  • Better positioning during tax audits

Professional Credibility:

  • Increased customer trust and confidence
  • Better vendor relationships and wholesale pricing
  • Professional appearance in all business dealings
  • Protection of personal assets through proper business structure

Common Mistakes to Avoid

Don't let these pitfalls derail your online business:

Assuming you don't need licenses for "small" sales: Many states have no minimum threshold. Even hobbyist sellers should understand their obligations.

Ignoring multi-state tax obligations: Economic nexus rules mean you might owe taxes in states where you've never visited. Track your sales by state carefully.

Mixing personal and business finances: This undermines liability protection and creates accounting nightmares. Always keep separate accounts.

Forgetting to renew licenses: Set calendar reminders for renewal dates. Operating with an expired license can trigger penalties and legal issues.

Not researching industry-specific requirements: Some products require additional permits (food, alcohol, cosmetics, supplements, etc.).

Next Steps After Getting Licensed

Once you have your business license and necessary permits, you're ready to move forward:

  1. Set up business banking: Open a business checking account and consider a business credit card for expense tracking
  2. Implement bookkeeping systems: Start tracking all income and expenses from day one—this is crucial for taxes and business insights
  3. Obtain business insurance: Consider general liability insurance, product liability, and cyber liability coverage
  4. Consult professionals: Work with a business attorney for contracts and legal issues, and a tax professional for tax planning
  5. Trademark your brand: Protect your business name and logo if you're building a long-term brand
  6. Create a comprehensive business plan: Map out your financial projections, marketing strategy, and growth plans

Staying Compliant Over Time

Getting licensed is just the beginning. Maintain compliance by:

  • Tracking license renewal dates
  • Monitoring sales thresholds in each state
  • Keeping detailed records of all business transactions
  • Staying informed about changing tax laws
  • Filing all required tax returns on time
  • Updating registrations if you move or expand

The Bottom Line

While navigating business licenses and permits might seem overwhelming, it's a crucial foundation for your online business. Proper licensing protects you legally, opens doors to financial opportunities, and establishes your business as a legitimate enterprise.

Start by researching requirements in your state and local area. Check your Secretary of State website, the U.S. Small Business Administration (SBA.gov), and your state's department of revenue for specific guidance.

Remember: every major ecommerce business started exactly where you are now. Amazon began as a small online bookstore operating from a garage. With proper licensing and a solid foundation, you're setting yourself up for sustainable growth and success.

Take the time to do it right from the start, and you'll save yourself headaches, penalties, and legal troubles down the road. Your future self will thank you for building your business on a solid legal foundation.

Business Incorporation Guide: Everything You Need to Know

· 10 min read
Mike Thrift
Mike Thrift
Marketing Manager

Deciding whether to incorporate your business is one of the most significant decisions you'll make as an entrepreneur. While the process might seem daunting, understanding the fundamentals can help you determine if incorporation is the right path for your venture.

Understanding Incorporation: The Basics

2025-09-23-business-incorporation-guide

Incorporation transforms your business into a distinct legal entity, separate from you as an individual. This separation creates a legal boundary between your personal life and your business operations, which carries substantial implications for liability, taxes, and how you operate.

Think of it this way: once incorporated, your business becomes its own "person" in the eyes of the law. It can own property, enter contracts, sue and be sued, and conduct business independently of its owners.

The Key Benefits of Incorporating

Personal Asset Protection

The primary advantage of incorporation is limited liability protection. When your business is incorporated, your personal assets—your home, car, savings, and other possessions—are generally shielded from business debts and legal claims. If the business faces a lawsuit or can't pay its debts, creditors typically can only pursue the business's assets, not yours personally.

Your financial exposure is generally limited to what you've invested in the company. If you've put in $10,000, that's typically the maximum you could lose.

Enhanced Credibility

Operating as an incorporated entity signals professionalism and commitment. Customers, suppliers, and partners often view incorporated businesses as more established and trustworthy than sole proprietorships. This perception can help you win contracts, secure better terms with vendors, and build stronger business relationships.

Access to Capital and Investment

Incorporation opens doors to funding opportunities that might otherwise be unavailable. Investors and venture capitalists strongly prefer investing in corporations because they can receive equity shares in exchange for their capital. Issuing stock certificates provides a clear, standardized way to document ownership and investment.

Banks and lenders also tend to view incorporated businesses more favorably, which can improve your chances of securing loans and credit lines.

Tax Planning Flexibility

Depending on your chosen structure, incorporation can provide valuable tax planning opportunities. Different corporate structures face different tax treatment, and in many cases, you can optimize your tax strategy in ways that aren't available to unincorporated businesses.

Business Continuity

Corporations exist independently of their owners. This means the business can continue operating even if ownership changes, whether through the sale of shares, inheritance, or the departure of founders. This perpetual existence makes long-term planning and succession much more straightforward.

Types of Business Structures to Consider

C Corporation

The C Corporation represents the traditional corporate structure. These entities have shareholders who own the company, a board of directors that provides oversight and strategic direction, and officers who manage daily operations.

C Corporations file their own tax returns and pay corporate income tax on profits. When profits are distributed to shareholders as dividends, those shareholders pay personal income tax on that income—a situation known as "double taxation."

Despite this tax consideration, C Corporations remain popular for businesses planning significant growth or seeking venture capital investment.

Limited Liability Company (LLC)

LLCs blend the liability protection of a corporation with the tax treatment of a partnership or sole proprietorship. Profits and losses "pass through" directly to the owners (called members), avoiding corporate-level taxation.

LLCs offer tremendous flexibility in management structure and profit distribution. They're generally simpler to administer than C Corporations, with fewer formalities and reporting requirements.

The rules governing LLCs vary by state, so it's important to understand the specific requirements in your jurisdiction.

S Corporation

An S Corporation isn't actually a separate business entity—it's a tax designation that can be applied to a C Corporation or LLC. By electing S Corporation status with the IRS, you can avoid double taxation while maintaining corporate structure.

S Corporations have specific eligibility requirements: they're limited to 100 shareholders, all shareholders must be U.S. citizens or residents, and you can only issue one class of stock. These restrictions make S Corporations less suitable for businesses planning aggressive growth or seeking outside investment.

The Incorporation Process: A Step-by-Step Guide

1. Choose Your Business Structure

Your first major decision is selecting the right entity type. Consider factors like your growth plans, funding needs, tax situation, and how much administrative complexity you're willing to manage.

This decision has lasting implications, so consult with a business attorney and tax professional before proceeding. They can help you evaluate your specific situation and recommend the structure that best serves your goals.

2. Select Your State of Incorporation

You don't have to incorporate in the state where you operate. Many businesses choose Delaware because of its well-developed corporate law, business-friendly courts, and flexible governance rules. However, incorporating out-of-state means you'll likely need to register as a foreign entity in your home state, which adds cost and complexity.

Compare the costs, regulations, tax implications, and legal environment across states before deciding. For most small businesses, incorporating in your home state makes the most practical sense.

3. Name Your Business

Choose a distinctive name that complies with your state's naming requirements and isn't already in use. Most states require corporate names to include a designator like "Corporation," "Incorporated," "Company," or "Limited."

Search your state's business entity database to verify availability. Also check the U.S. Patent and Trademark Office database and conduct thorough internet searches to avoid trademark conflicts.

Consider securing a matching domain name for your website while you're at it.

4. Designate a Registered Agent

Every corporation must maintain a registered agent—a person or service that accepts legal documents and official correspondence on behalf of your business during normal business hours. Your registered agent must have a physical address in your state of incorporation.

You can serve as your own registered agent, designate another individual, or hire a professional registered agent service. Many businesses choose professional services for privacy and reliability.

5. File Formation Documents

For a corporation, you'll file Articles of Incorporation (also called a Certificate of Incorporation in some states) with your state's business filing office, typically the Secretary of State.

For an LLC, you'll file Articles of Organization.

These documents include basic information: your business name, registered agent details, business purpose, and organizational structure. Filing fees typically range from $50 to $500 depending on your state.

Processing times vary from a few days to several weeks. Many states offer expedited processing for an additional fee.

6. Create Your Governing Documents

Corporations need bylaws that establish how the business will be governed—meeting procedures, voting rights, officer roles, share structure, and more.

LLCs need an operating agreement that outlines member roles, profit distribution, management structure, and procedures for adding or removing members.

While some states don't legally require these documents, creating them is essential. They prevent disputes, clarify expectations, and demonstrate that you're operating your corporation properly.

7. Obtain an Employer Identification Number (EIN)

Your EIN serves as your business's Social Security number. You'll need it to open business bank accounts, hire employees, file taxes, and conduct various business transactions.

You can obtain an EIN immediately through the IRS website at no cost. The online application is straightforward and typically takes less than 15 minutes.

8. Open a Business Bank Account

Keeping business and personal finances separate is crucial for maintaining your liability protection. Open a dedicated business checking account using your EIN and formation documents.

This separation also simplifies bookkeeping and tax preparation while creating a clear audit trail.

9. Issue Shares or Membership Units

If you're forming a corporation, your initial directors should hold an organizational meeting to issue shares to the founders and initial investors. Document these transactions carefully, issuing stock certificates and maintaining a cap table.

For LLCs, you'll issue membership units according to your operating agreement.

Proper documentation of ownership is essential, especially if you ever seek investment or want to sell the business.

10. Comply with State and Local Requirements

Register for state taxes, obtain necessary business licenses and permits, and comply with industry-specific regulations. Requirements vary significantly by location and business type.

Check with your state's Department of Revenue, local city or county clerk's office, and relevant industry regulatory bodies.

11. Fulfill Ongoing Compliance Requirements

Incorporation isn't a one-time event. You'll need to:

  • File annual reports with your state
  • Hold and document required meetings (board meetings, shareholder meetings)
  • Maintain corporate records and meeting minutes
  • File business tax returns
  • Renew licenses and permits
  • Keep your registered agent information current

Missing these requirements can result in penalties, loss of good standing, or even administrative dissolution of your business.

When Incorporation Might Not Be the Right Choice

While incorporation offers significant benefits, it's not ideal for every business situation.

You're Still Validating Your Business Idea

If you're in the early experimental phase, trying to determine if your business concept is viable, the time and expense of incorporation might be premature. You can operate as a sole proprietor initially and incorporate later once you've proven your concept.

Your Business Has Minimal Liability Risk

Some businesses naturally carry low liability risk. If you're operating a small consulting practice with no employees, no physical location, and comprehensive insurance coverage, the liability protection of incorporation might be less critical.

Cost Is a Major Barrier

Incorporation involves upfront costs (filing fees, legal assistance, registered agent fees) and ongoing expenses (annual reports, additional tax preparation, compliance costs). For a business with minimal revenue, these costs might be prohibitive.

You Value Simplicity

Corporations require ongoing formalities: holding meetings, maintaining minutes, filing annual reports, and keeping detailed records. If you prefer a more informal business structure, a sole proprietorship or partnership might better suit your style.

Making Your Decision

Incorporation is a powerful tool that can protect your personal assets, enhance your business's credibility, and create opportunities for growth. However, it also comes with costs, complexity, and ongoing obligations.

Consider your:

  • Long-term business goals
  • Need for liability protection
  • Funding requirements
  • Tax situation
  • Willingness to handle administrative requirements
  • Industry and regulatory environment

Most importantly, don't make this decision alone. Consult with a business attorney who can advise you on legal implications and a CPA or tax professional who can help you understand the tax consequences of different structures.

The right business structure can set you up for long-term success, while the wrong choice can create unnecessary complications. Take the time to make an informed decision that aligns with your goals and circumstances.

Getting Started

Ready to incorporate? Here's your action plan:

  1. Schedule consultations with a business attorney and tax professional
  2. Research your state's specific incorporation requirements and costs
  3. Develop your business plan to clarify your structure needs
  4. Gather the necessary information (business name options, initial owners/members, registered agent)
  5. Set aside adequate time for the process—plan for 4-8 weeks from start to finish
  6. Budget for both initial costs and ongoing compliance expenses

Incorporation is an investment in your business's future. While it requires upfront effort and expense, the protection and opportunities it provides can be invaluable as your business grows and evolves.

Business Line of Credit: A Practical Guide for Owners & Bookkeepers

· 8 min read
Mike Thrift
Mike Thrift
Marketing Manager

A business line of credit (LOC) is one of the most flexible financing tools available, but its mechanics can be tricky. It lets you borrow up to a set limit, repay, and borrow again, paying interest only on what you use. It's ideal for smoothing cash flow, bridging accounts receivable gaps, and handling other short-term needs.

However, navigating secured vs. unsecured lines, variable rates, hidden fees, and tax implications is crucial. This guide breaks down everything owners and bookkeepers need to know, complete with practical examples for tracking it all in Beancount.

2025-09-06-business-line-of-credit


What a Business Line of Credit Is (and Isn’t)

Think of a business line of credit as revolving working capital. It’s a preset credit limit you can draw from whenever you need funds. Once you repay the borrowed amount, your available credit is restored, ready to be used again. The simplest analogy is: “credit card mechanics, business-loan pricing.”

This makes it fundamentally different from a term loan. A term loan provides a lump sum of cash upfront, which you repay over a fixed period through regular installments. LOCs are built for flexibility and short-term cash cycle management, whereas term loans are better suited for large, long-term investments like purchasing equipment or real estate.


When an LOC Makes Sense

A line of credit shines in specific, recurring business scenarios:

  • Bridging Receivables and Inventory Cycles: This is the classic use case. You can draw from your LOC to pay suppliers for inventory and then repay the line weeks or months later when your customers pay their invoices. It’s a perfect tool for wholesalers, agencies, and seasonal businesses that face predictable cash flow gaps.
  • Emergency Buffer: Unexpected expenses are inevitable. An LOC acts as a ready-to-draw backstop for covering a payroll shortfall, funding an emergency repair, or managing a sudden operational need. It’s far more efficient than applying for a new loan every time a surprise occurs.
  • Opportunistic Buying: Did a key supplier offer a significant discount for early payment? You can use your LOC to seize the opportunity, capture the savings, and repay the draw once your own cash flow catches up.

Secured vs. Unsecured (Read the Lien Language)

Lenders need assurance they’ll be repaid, which is why most lines of credit are secured by collateral.

  • Secured Lines: Many bank LOCs are secured by specific assets, like your accounts receivable or inventory. More commonly, a lender will place a blanket UCC lien on the business. This gives the lender a claim on most of your business assets in the event of a default. It is critical to read the security agreement and confirm if any key assets (like intellectual property) are excluded assets.
  • Unsecured Lines: These are harder to qualify for, typically come with lower limits and higher interest rates, and are reserved for businesses with stellar credit. They don't require you to pledge specific collateral, but many lenders will still require a personal guarantee from the owner.
  • SBA Options: For U.S. borrowers, the Small Business Administration (SBA) offers programs like the 7(a) Working Capital Pilot (WCP) for monitored lines of credit and CAPLines, which are asset-based revolvers tied directly to short-term working capital needs.

Practical Tip: Always ask the lender to spell out any carve-outs in the lien agreement. "Excluded assets" clauses are negotiable and can prevent a blanket lien from interfering with other financing, like an equipment loan.


How Costs Work (Rates + Fees)

The cost of an LOC isn't just the interest rate. You must account for a variety of potential fees.

  • Interest: You are only charged interest on the drawn amount. Rates are typically variable, calculated as a benchmark rate (like the Prime Rate) plus a margin (e.g., Prime + 1.5%). As you repay the principal, your interest cost decreases and your credit availability is restored.
  • Fees to Watch For:
    • Origination Fee: A one-time fee charged when you open the line.
    • Annual or Monthly Maintenance Fee: A recurring charge to keep the line open, sometimes called a non-usage fee if you don't draw from it.
    • Draw Fee: A fee charged each time you take funds from the line.

These costs add up. Before committing, model your expected usage to find the true cost.

Back-of-the-Envelope Example

Let's say you have a $100,000 limit and draw $40,000 for two months at 12% APR. The line has a 2% draw fee and a $150 annual fee.

  • Interest ≈ $40,000 × 12% × (2/12) = $800
  • Draw Fee = 2% × $40,000 = $800
  • Annual Fee = $150
  • Total Cost$1,750

In this scenario, the fees make the effective cost significantly higher than the headline 12% APR.


Qualifying and Staying in Good Standing

Lenders evaluate your business's health based on revenue consistency, time in business, and both business and personal credit scores. Building a strong history of on-time payments is the best way to gain access to better terms and lower rates.

Most LOCs aren't "set it and forget it." They often require annual renewal, where the lender reviews updated financial statements. Your agreement may also include financial covenants, such as maintaining a minimum Debt Service Coverage Ratio (DSCR) or interest coverage ratio. If your financial metrics slip, the lender has the right to reduce your limit or freeze the line entirely.


LOC vs. Term Loan vs. Credit Card

Choose the right tool for the job:

ToolBest Use Case
Business Line of CreditRepeatable, short-term working capital swings and opportunistic buys you can repay quickly.
Term LoanOne-time purchases of long-life assets like machinery, vehicles, or real estate.
Business Credit CardSmall, frequent purchases where you can earn rewards. Watch the high interest rates.

A Note on U.S. Taxes

Interest paid on a business line of credit is generally a deductible business expense. However, under Section 163(j) of the tax code, this deduction may be capped.

A small-business exception exists for companies whose average annual gross receipts for the prior three years fall below an inflation-adjusted threshold (around $30 million for 2024 and $31 million for 2025). Always confirm the specifics with your tax advisor, as these rules are complex.


Beancount: How to Record a Line of Credit

Tracking an LOC in a plain-text ledger like Beancount ensures clarity and accuracy. Below are illustrative examples of the key transactions. (Note: In Beancount, increasing a liability uses a negative amount, while repaying it uses a positive amount).

1. Open Accounts & Document the Facility

First, set up the necessary accounts in your ledger. It's a best practice to add a note with the LOC's key terms.

2025-01-01 open Assets:Bank:Operating         USD
2025-01-01 open Liabilities:LOC:BigBank USD
2025-01-01 open Expenses:Interest:LOC USD
2025-01-01 open Expenses:BankFees USD

; Optional: Document the facility's terms with a note
2025-01-01 note Liabilities:LOC:BigBank "Limit=100000, Rate=Prime+1.50%, Secured by A/R & Inventory (UCC-1)"

2. Draw Funds

When you transfer funds from the LOC to your operating account, you increase cash and increase the liability.

2025-03-03 * "Draw from LOC to cover receivables timing"
Assets:Bank:Operating 40000.00 USD
Liabilities:LOC:BigBank -40000.00 USD

3. Accrue Monthly Interest

At the end of the month, record the interest incurred as an expense, which adds to the total amount you owe.

2025-03-31 * "Accrue LOC interest for March"
Expenses:Interest:LOC 800.00 USD
Liabilities:LOC:BigBank -800.00 USD

4. Record a Draw Fee or Maintenance Fee

Book any fees as an expense, paid from your operating account.

2025-03-31 * "LOC draw fee (2%)"
Expenses:BankFees 800.00 USD
Assets:Bank:Operating -800.00 USD

5. Make a Payment (Interest + Principal)

A payment reduces your operating cash and reduces the liability balance.

2025-04-10 * "LOC payment (principal + interest)"
Liabilities:LOC:BigBank 10800.00 USD
Assets:Bank:Operating -10800.00 USD

Due Diligence & Negotiation Checklist

Before you sign, get clear answers to these questions:

  • Fees: Request a full fee table: origination, annual/maintenance, inactivity, draw, and wire/ACH fees.
  • Renewal: What is the renewal process? What could trigger a limit reduction or a freeze?
  • Lien Scope: What specific assets are covered by the lien? Are there any exclusions?
  • Covenants: Are there financial covenants like DSCR? How often are they tested, and what happens if you temporarily fall short?
  • SBA Terms: If it's an SBA-backed line, is it a WCP or CAPLines facility? How is your borrowing base calculated and reported?

Final Word

A well-structured line of credit is an invaluable tool for managing a growing business. The key is to fully understand the collateral you're pledging, the total cost including all fees, and the obligations required to keep the line in good standing.

By keeping a clean ledger in Beancount with clear metadata, you can track your usage, understand its true cost, and ensure this flexible tool remains a powerful asset for your business.

This article is for educational purposes and does not constitute financial, legal, or tax advice. Consult with a qualified professional for guidance specific to your situation.

The 6 Best Business Checking Accounts of 2025

· 7 min read
Mike Thrift
Mike Thrift
Marketing Manager

Picking a business checking account in 2025 isn’t about finding a single “winner.” It’s about matching how you move money—ACH vs. wires, cash deposits, international payouts, multi-user access, interest on idle cash—to what each provider actually does well (and at what cost). Below are six excellent options, each “best” for a specific use case, followed by a quick comparison and a practical buying framework.


2025-08-29-6-best-business-checking-accounts-of-2025

At a glance — best by use case

  • Bluevine — best for earning APY on checking and modern payables automation.
  • Mercury — best for startups that want builder‑friendly banking and free USD wires.
  • Relay — best for multi‑account cash management (up to 20 checking accounts) and cash deposits via Allpoint+.
  • Novo — best for Stripe‑centric solo and small teams; fast Stripe payouts with Boost; domestic wires rolling out to eligible accounts.
  • Axos Basic Business Checking — best for unlimited ATM reimbursements and free incoming wires.
  • Chase Business Complete Banking — best for branch access, built‑in card acceptance, and regular cash deposits.

Quick comparison (key signals to check)

AccountStandout strengthsTypical gotchas to check
Bluevine Business CheckingStandard plan is $0/month; APY from 1.5% (Standard) up to 3.7% (Premier) with plan requirements; FDIC coverage up to $3M via sweep; robust ACH/bill pay.Outgoing wires are $15 domestic; non‑USD international payments add $25 + 1.5%; cash deposits via Green Dot/Allpoint+ have limits/fees.
MercuryFree ACH, checks, domestic wires, and USD international wires; 1% FX for non‑USD; up to $5M pass‑through FDIC via partner bank sweep; strong API & controls.No cash deposits; confirm partner‑bank changes if you care where funds sit.
RelayUp to 20 checking accounts + 50 cards; cash deposits at Allpoint+; FDIC coverage up to $3M; Pro tier adds same‑day ACH and free outgoing wires.Starter plan charges for outgoing wires (e.g., $8 domestic); deposit limits at ATMs apply.
NovoNo monthly fees; ATM refunds up to $7/mo; native Stripe integration and Novo Boost (faster Stripe payouts); domestic wires now available to eligible accounts; international via Wise.No direct cash deposits (use money orders + mobile check deposit); wire eligibility/fees can vary.
Axos Basic Business Checking$0/month; unlimited domestic ATM fee reimbursements; free incoming (domestic & international) wires; two domestic outgoing wires reimbursed each month; no minimum opening deposit.Standard outgoing wires beyond the included reimbursements may incur fees—check Axos’ current schedule.
Chase Business Complete Banking5,000+ branches / 15,000+ ATMs; built‑in card acceptance with QuickAccept and same‑day deposits; multiple ways to waive the $15 monthly fee; $5,000 cash deposit allowance per cycle.Wire transfers have typical big‑bank fees; fee‑waiver rules require activity or balances.

Rates, fees, and coverage change—always confirm on the provider’s site before you apply. Data points above reflect public pages as of September 3, 2025.


The picks, explained

Bluevine — online checking that actually pays

  • Why it’s great Bluevine’s tiered plans let you trade a higher monthly plan (waivable) for higher yield: 1.5% APY on Standard (with qualifying activity) up to 2.7% (Plus) and 3.7% (Premier)—with FDIC coverage up to $3M via a sweep network. Daily operations feel modern: unlimited transactions, free standard ACH, and integrated bill pay.
  • Costs to watch Outgoing domestic wires are $15; same‑day ACH is $10; mailed checks are $1.50. Cash deposits work at Green Dot retailers (typically $4.95 per deposit) and Allpoint+ ATMs with stated per‑deposit limits.
  • Good fit if you want yield on operating cash without giving up modern payables.

Mercury — startup‑grade banking with free USD wires

  • Why it’s great Mercury keeps fees simple: free ACH, checks, domestic wires, and USD international wires. If you send non‑USD, there’s a 1% FX fee. Deposits are held at partner banks with sweep coverage offering up to $5M in FDIC insurance. In March 2025, Mercury announced it’s transitioning away from Evolve to other partners (such as Choice Financial Group, Column N.A. and Patriot Bank).
  • Costs to watch No cash deposits—period. If your business is cash‑heavy, consider Relay or Chase.
  • Good fit if you’re a software‑first company wiring vendors globally, want API access, and don’t handle cash.

Relay — cash‑flow control with sub‑accounts and ATM cash deposits

  • Why it’s great Relay is built for envelope‑style budgeting: open up to 20 checking accounts under one entity, issue up to 50 cards, set rules/roles, and keep funds organized. Cash deposits are supported at Allpoint+ ATMs, and funds can be covered by FDIC up to $3M through its partner bank program.
  • Costs to watch On the free Starter plan, outgoing domestic wires cost $8 (international via local rails from $5; $25 via SWIFT). Relay Pro adds same‑day ACH and free outgoing wires. Cash‑deposit limits at ATMs apply (e.g., $1,000 per deposit, $2,000/day).
  • Good fit if you want clean segregation of funds (e.g., Profit First), team controls, and the ability to deposit cash without visiting a branch.

Novo — the Stripe‑friendly account for solos and creators

  • Why it’s great Novo integrates tightly with Stripe; flip on Novo Boost to get Stripe payouts up to two days faster (at no added Novo fee). Novo refunds ATM fees up to $7/month and now supports domestic wires for eligible accounts; international wires are sent via Wise.
  • Costs to watch No direct cash deposits. If you take cash, you’ll buy a money order and mobile‑deposit it. Wire availability/fees may depend on eligibility and Wise’s schedule for international transfers.
  • Good fit if you’re online‑first (e.g., e‑commerce or services), rely on Stripe, and want simple, low‑friction banking.

Axos Bank — $0/month with unlimited ATM rebates

  • Why it’s great Basic Business Checking has no monthly maintenance fee, unlimited domestic ATM fee reimbursements, free incoming wires (domestic & international), two reimbursed domestic outgoing wires/month, and no minimum opening deposit—rare for a full‑service bank.
  • Costs to watch Additional outgoing wires beyond the included reimbursements may incur fees; check Axos’ current schedule before heavy wire usage.
  • Good fit if you value a traditional bank’s stability with online convenience and nationwide ATM flexibility.

Chase Business Complete Banking — branch muscle + built‑in payments

  • Why it’s great Chase pairs a massive branch/ATM footprint with built‑in card acceptance via QuickAccept (with same‑day deposits) and multiple ways to waive the $15 monthly fee (e.g., $2,000 minimum daily ending balance, eligible deposits from Chase Payment Solutions, or Ink card spend). In‑branch, you get $5,000 of cash deposits per cycle at no extra charge.
  • Costs to watch Wire fees are typical of big banks (e.g., $25 outgoing domestic online). If you prefer zero‑fee wires, consider Mercury; if you need cash deposits without branch visits, see Relay.
  • Good fit if you accept card payments in person, regularly deposit cash, or want walk‑in service.

How to choose (in 10 minutes)

  • Map your money motion
    • Heavy cash? Favor Chase (branch) or Relay (Allpoint+ cash deposit).
    • Frequent wires? For low cost, Mercury (free USD wires) or Relay Pro (free outgoing wires) stand out.
    • Need yield on checking? Bluevine offers plan‑based APY up to 3.7%.
  • Decide on operating style
    • Want envelope budgeting and multi‑entity clarity? Relay (up to 20 accounts) is built for it.
    • Stripe‑heavy revenue? Novo + Boost is tailor‑made.
  • Check true cost vs. your transactions
    • Compare outgoing wire fees, same‑day ACH, and cash deposit fees against your monthly volumes. Bluevine and Relay publish clear per‑transaction fees; Mercury keeps most domestic/US‑dollar transfers at $0.
  • Confirm coverage & partners
    • If extended FDIC matters, note Bluevine and Relay advertise up to $3M, Mercury up to $5M, via sweep networks across partner banks.

Methodology (what we prioritized)

  • Fees you’ll actually pay (outgoing wires, same‑day ACH, cash deposit fees) over teaser bonuses.
  • Availability and access (cash deposits, branches/ATMs, multi‑user controls).
  • Safety (FDIC pass‑through coverage and partner banks).
  • Operational leverage (APY on checking, Stripe payout acceleration, multi‑account cash management).

We relied on official product pages, help-center articles, and reputable finance publications; all terms are subject to change—verify current details on the provider’s site before opening.

The Best Business Lines of Credit (2025)

· 9 min read
Mike Thrift
Mike Thrift
Marketing Manager

If you want flexible working capital you can draw, repay, and reuse, a business line of credit (LOC) beats taking repeated term loans. Below are this year’s strongest options by use‑case, plus a quick way to compare costs and a simple Beancount recipe for recording draws, interest, and fees.


2025-08-27-best-business-lines-of-credit-2025

TL;DR — Best‑fit picks by scenario

  • Fast, flexible fintech line: Bluevine — up to $250k, weekly or monthly repayment, funding often within 24 hours, rates advertised “as low as 7.8% (simple interest).”
  • Fee‑based draws with multiple terms: American Express Business Blueprint® Line of Credit — line sizes $2k–$250k; choose 1–3‑month single‑repayment loans or 6–24‑month installment loans with fixed loan fees (not APR).
  • Prime‑based bank line with clear pricing: Wells Fargo BusinessLine® / Prime Line — BusinessLine: Prime + 1.75% to +9.75%; Prime Line: Prime + 0.50% (floor 5%); typical credit limits $10k–$150k.
  • Relationship pricing & a way to “graduate”: Bank of America — unsecured Business Advantage line (relationship discounts 0.25–0.75%); or Cash‑Secured line where your deposit sets the limit (from $1,000), helpful to build business credit.
  • Branch + national reach: Chase Business Line of Credit — online up to $250k, 5‑year revolving period then 5‑year repayment (available in 48 states).
  • Up to $250k with clear annual fee policy: U.S. Bank Cash Flow Manager — lines to $250k; unsecured option to $100k; no annual fee if line > $50k (otherwise $150).
  • Newer businesses that need speed (know the cost): Headway Capital — $5k–$100k, calculator shows starting ~3.3% monthly + 2% draw fee.
  • Fast approvals but typically expensive: OnDeck LOC — up to $200k; company‑reported average APR ~56.6% for lines (H1’25).
  • For bigger, lower‑rate, monitored lines (if you qualify): SBA lines — classic CAPLines umbrella programs and the newer 7(a) Working Capital Pilot (WCP). WCP lets lenders issue monitored revolving lines up to $5M with an SBA guaranty.

What changed or matters in 2025? 📈

Two key trends are shaping the business credit landscape this year:

  1. Prime settled lower than 2023 highs. The Wall Street Journal Prime Rate is 7.50% (as of September 2, 2025), last changed on December 19, 2024. This is the benchmark rate that directly feeds the pricing for most variable-rate bank lines of credit (which are typically priced as "Prime + a margin"). A stable, lower Prime Rate means more predictable costs for borrowers.
  2. SBA rolled out/expanded monitored working‑capital lines. The 7(a) Working Capital Pilot (WCP) program, effective August 1, 2024, continues to expand. It enables lenders to issue asset- or transaction-based monitored LOCs, which is a huge help for businesses needing financing for inventory, receivables, or specific contracts.

ProviderMax line sizeHow pricing worksNotable terms/feesBest for
Bluevine$250,000Simple‑interest rates “as low as 7.8%”; weekly or monthly repaymentsFunding often within 24 hoursFast, flexible online LOC with straightforward draws
AmEx Business Blueprint®$2,000–$250,000Loan fee instead of interest; choose 1–3 mo. single‑repayment or 6–24 mo. installmentSee posted fee ranges by term; instant deposit to AmEx Business Checking optionPredictable fees; choose short vs. longer payback per draw
Wells Fargo BusinessLine®$10,000–$150,000Variable Prime + 1.75% to +9.75%Unsecured revolving linePrime‑based bank line with transparent margin
Wells Fargo Prime LineVariesPrime + 0.50% (min floor 5%)Generally for stronger profilesLower‑margin option if you qualify
Chase Business LOCOnline to $250,000Variable (not publicly posted online)5‑yr revolving, then 5‑yr repayment; not in AK/HIEstablished bank LOC with long revolving window
U.S. Bank Cash Flow ManagerUp to $250,000Variable; secured & unsecured optionsUnsecured up to $100k; no annual fee > $50k (else $150)Clear fee policy; broad branch network
PNC Unsecured LOC$20,000–$100,000WSJ Prime + margin (variable)$175 annual feeSmaller lines; relationship banking
Headway Capital$5,000–$100,000Starting ~3.3% monthly + 2% draw fee (state‑based)Weekly or monthlyYounger firms that need speed (mind the cost)
OnDeck LOCUp to $200,000High average APR ~56.6% (H1’25)Fast approvals; weekly payments commonShort‑term cash gaps; expensive capital
SBA CAPLines & 7(a) WCPUp to $5,000,000SBA‑capped rates via lenders; monitored linesWCP facilities up to 12 months, renewable; CAPLines maturities up to 10 yearsLarger, structured working‑capital needs with collateral

How to choose the right LOC (7 quick checks) ✅

  1. Index & Margin: If it’s a bank line priced as "Prime ± X%", check today’s Prime Rate (7.50%) and add the margin you’re offered. That’s your current variable Annual Percentage Rate (APR).
  2. Fee‑based vs. Interest‑based: Some fintechs (like AmEx Blueprint) charge a fixed "loan fee" per draw instead of interest. Compare the effective APR of that fee to interest-based offers before deciding.
  3. Annual/Draw Fees: These add to your total cost, especially if you use the line infrequently. U.S. Bank waives its $150 annual fee for lines over $50k, while PNC lists a $175 fee for its unsecured LOC.
  4. Repayment Cadence: Weekly payments (common with online lenders) can smooth out cash flow but require more frequent management. Monthly payments simplify bookkeeping. Bluevine offers both weekly and monthly options.
  5. Funding Speed: If you need cash now, speed is critical. Bluevine often funds within 24 hours, and American Express offers instant deposits on draws to an AmEx Business Checking account.
  6. Eligibility & Graduation Path: If you can't qualify for an unsecured line yet, a product like Bank of America’s cash‑secured line (starting at $1,000) can help you build business credit and "graduate" to an unsecured line later.
  7. Consider SBA for Size or Structure: For larger needs tied to inventory, receivables, or contracts, the SBA's 7(a) WCP or CAPLines programs can provide larger, monitored lines at regulated rates, provided you can handle the more in-depth underwriting.

A quick cost comparison tip 🧮

Comparing offers can be tricky. Here's a simple way to think about it:

  • Prime‑based example: If a bank offers you Prime + 2.75%, your starting APR today is 10.25% (7.50% + 2.75%). Remember, this rate will float up or down if the Prime Rate changes.
  • Fee‑based example (AmEx Blueprint): A 12-month draw with a 6–18% total loan fee might seem low. However, to compare apples-to-apples, you must compute the equivalent APR on the amortizing balance. A fixed fee on the initial draw amount is not the same as an APR on a declining balance.

Beancount: How to record a line of credit

For users of the plain-text accounting tool Beancount, tracking a line of credit is straightforward. The LOC is a liability; draws increase that liability and your cash, while interest and fees are expenses. Replace the account names below to match your own ledger.

1) Draw $25,000 from your LOC to your checking account

2025-03-15 * "LOC draw"
Assets:Bank:Checking 25,000.00 USD
Liabilities:LOC:Bluevine -25,000.00 USD

2) Make a $2,300 payment ($300 interest, $2,000 principal)

2025-04-15 * "LOC payment (principal + interest)"
Liabilities:LOC:Bluevine 2,000.00 USD
Expenses:Interest:LOC 300.00 USD
Assets:Bank:Checking -2,300.00 USD

3) Record a $150 annual fee charged to your bank account

2025-01-10 * "Annual LOC fee"
Expenses:BankFees:LOC 150.00 USD
Assets:Bank:Checking -150.00 USD

Alternative: If the annual fee is added to the line's balance instead of being debited from your bank account, the transaction would be:

2025-01-10 * "Annual LOC fee added to balance"
Expenses:BankFees:LOC 150.00 USD
Liabilities:LOC:Bluevine -150.00 USD

When an SBA-backed line makes more sense

An SBA-guaranteed line isn't for everyone, but it's a powerful tool if:

  • You need a bigger credit limit than what most fintech or bank unsecured products offer.
  • Your working capital needs are tied to collateral like accounts receivable (A/R), inventory, or signed contracts.
  • You can handle the monitoring requirements, such as submitting borrowing base certificates and regular financial reporting.

If this sounds like your business, look into the SBA CAPLines programs and the 7(a) Working Capital Pilot (WCP). These programs can facilitate lines up to $5M, and standard CAPLines can have maturities of up to 10 years.


Application checklist 📝

Be prepared. Most lenders will ask for the following:

  • Time in business, revenue, and credit score: Banks typically want 1–2+ years in business and stronger credit, while many online lenders have more flexible criteria but price for the added risk.
  • Financials: Have your recent bank statements, business tax returns, and potentially A/R aging or inventory reports ready.
  • Personal Guaranty: This is a standard requirement for most business lines of credit. It means you are personally responsible for repaying the debt if the business cannot.

Key sources


Final word

A line of credit is about control: draw what you need, when you need it. In 2025, Prime-based bank lines remain attractive for those who qualify, while fintech lines trade higher costs for incredible speed and flexibility. For larger, more complex needs, SBA-backed lines unlock structured facilities. The key is to run the numbers (always convert fees to an effective APR), understand the fee structure, and pick a repayment schedule that keeps your business financially healthy—and your Beancount ledger clean.