
Calling Your Product Green? What the FTC Requires You to Prove First
The FTC's Green Guides require competent and reliable scientific evidence before an environmental claim runs — an unqualified "recyclable" needs facilities available to at least 60% of consumers, "biodegradable" needs complete breakdown within one year of customary disposal, and California's AB 1305 adds a public disclosure page for carbon-neutral claims at up to $2,500 per day per violation.









