25 posts tagged with "small business"

If you run a small business, the right credit card can be a quiet profit center. It can smooth your cash flow, earn outsized rewards on your real expenses, and bundle in protections you’d otherwise pay for. Below is a practical, category-aware shortlist of 16 excellent business cards for 2025. They are grouped by what they do best, with their key earning structures highlighted. Offers and terms change, so always verify details with the issuer before you apply.

Quick Picks: Who Should Get What​

• For simple, everyday cash back: The Chase Ink Business Unlimited® offers a flat 1.5% cash back on every purchase with a $0 annual fee and a 0% introductory APR on purchases for 12 months.

• For big spenders wanting high cash back without juggling categories: The Chase Ink Business Premier® is a pay-in-full card that earns 2.5% on purchases of $5,000 or more and 2% on everything else, with a $195 annual fee.

• For office, internet, and phone bills: The Chase Ink Business Cash® gives 5% cash back at office supply stores and on internet, cable, and phone services (up to a cap), plus 2% at gas stations and restaurants. It has a $0 annual fee and an introductory APR offer.

• For low-maintenance points on everything: The Blue Business® Plus Credit Card from American Express provides 2X Membership Rewards® points on the first $50,000 in purchases each year (then 1X) for a $0 annual fee.

• For a cash-back twin to the Blue Business Plus: The American Express Blue Business Cash™ Card earns 2% cash back on the first $50,000 spent annually (then 1%), with a $0 annual fee.

• For ad spend, shipping, and travel: The American Express® Business Gold Card automatically gives you 4X points on your top two eligible spending categories each billing cycle, up to $150,000 per year.

• For travel power perks and lounge access: The Business Platinum Card® from American Express is the go-to for premium travel benefits, offering 5X points on flights and prepaid hotels booked through AmexTravel, though it comes with a high annual fee.

• For a no-annual-fee, pick-your-category card: The Bank of America® Business Advantage Customized Cash Rewards card lets you earn 3% in a category of your choice and 2% on dining for a $0 annual fee. The Preferred Rewards for Business program can boost earnings by 25%–75%.

• For restaurants, gas/EV charging, and office supplies: The U.S. Bank Triple Cash Rewards Visa® Business Card earns 3% in these key categories, has a $0 annual fee, includes a $100 annual software subscription credit, and offers a 0% introductory APR window.

• For simple, travel-centric points: The Capital One Spark Miles for Business card earns 2X miles on everything and includes a Global Entry/TSA PreCheck credit. The $95 annual fee is waived for the first year.

• For unlimited 2% cash back: The Capital One Spark Cash Plus is a pay-in-full charge card with unlimited 2% cash back. Its $150 annual fee is refunded if you spend $150,000 annually.

• For loyal American Airlines travelers: The CitiBusiness® / AAdvantage® Platinum Select® Mastercard® offers a first checked bag free and preferred boarding on AA flights. The $99 annual fee is often waived for the first year.

• For warehouse club runs and fuel: The Costco Anywhere Visa® Business Card by Citi gives 4% back at gas stations/EV chargers (up to a cap), 3% on dining and eligible travel, and 2% at Costco. There's no card annual fee with a paid Costco membership.

• For Amazon-first businesses: The Amazon Business Prime American Express Card delivers 5% back at Amazon.com with an eligible Prime membership (or you can choose flexible payment terms), all for a $0 annual fee.

• For general travel points with a rich hotel ecosystem: The Marriott Bonvoy Business® American Express® Card earns 6X points at participating Marriott properties, provides Gold elite status, and includes an annual free-night certificate for a $125 annual fee.

• For ads, shipping, and travel spending: The Chase Ink Business Preferred® is a category workhorse, earning 3X points on shipping, online ads, travel, and internet/cable/phone services on the first $150,000 spent per year.

How to Choose Your Card​

To get more value than you pay in an annual fee, focus on these key areas.

Match rewards to your top expense lines. Look at your ledger. If you spend heavily on office supplies, internet, and phone bills, the Ink Business Cash® is unusually efficient. If your spending is concentrated in a few shifting categories like ads, shipping, or travel, the American Express® Business Gold Card automatically targets your top two categories each cycle without any manual switching.

If you prefer simplicity, go for a flat-rate card. Options like the Ink Business Unlimited® (1.5% cash back) and the Blue Business® Plus (2X points up to $50K) minimize the mental load without sacrificing value.

Fund growth with introductory APR windows. Several cards offer 0% introductory APR on purchases, which can help smooth out inventory or equipment buys if you pay them down on schedule. Look to the Ink Cash, Ink Unlimited, and U.S. Bank Triple Cash for these offers.

If you travel often, decide between perks and earning power. The Business Platinum Card® from American Express layers on lounges and statement credits, while the Capital One Spark Miles for Business keeps it simple with 2X miles everywhere and the option to transfer to airline and hotel partners.

Leverage existing banking relationships. If you already bank with Bank of America, their Preferred Rewards for Business status can boost earnings by 25%–75% on eligible BofA business cards, turning decent earn rates into standout ones.

For large, lumpy purchases, do the math. The Ink Business Premier® pays 2.5% on single transactions of $5,000 or more. If you regularly cut big checks for freight, equipment, or media buys, that math wins fast. Just remember it’s a pay-in-full card.

At-a-Glance Cheat Sheet​

No Annual Fee & Simple​

• Ink Business Unlimited®: 1.5% back on everything; intro APR.
• Blue Business® Plus: 2X points on the first $50K/year.
• Blue Business Cash™: 2% back on the first $50K/year.
• BofA Customized Cash Rewards: 3% in a category of your choice; 2% on dining; relationship boosts available.
• U.S. Bank Triple Cash Rewards Visa® Business: 3% in key business categories; software credit.

Cash-Back Maximizers​

• Ink Business Premier®: 2.5% on ≥$5K purchases; 2% otherwise; pay-in-full; $195 AF.
• Capital One Spark Cash Plus: Unlimited 2% back; AF refunded with $150K annual spend.

Travel-Forward​

• Ink Business Preferred®: 3X on ads, shipping, travel & more (up to $150K).
• Business Gold (Amex): 4X on your top 2 eligible categories (cap applies).
• Business Platinum (Amex): Premium travel perks & lounges; 5X via AmexTravel on flights/prepaid hotels.
• Spark Miles for Business: 2X miles on everything; transfer partners; Global Entry/TSA PreCheck credit.
• CitiBusiness / AAdvantage Platinum Select: AA bag & boarding perks; $99 AF (often waived year one).
• Marriott Bonvoy Business (Amex): Gold status + annual free night; $125 AF.

Category-Specific​

• Costco Anywhere Visa® Business by Citi: 4% gas/EV (to a cap), 3% dining/travel, 2% at Costco; requires Costco membership.
• Amazon Business Prime Amex: Up to 5% back at Amazon.com with eligible Prime (or flexible terms); $0 AF.

Smart Stacking Ideas​

• One-Card Simplicity: The Blue Business® Plus (2X up to $50K) or Ink Unlimited® (1.5% back) covers miscellaneous spending with minimal effort.

• Two-Card Combo: Pair the Ink Business Cash® (for its 5%/2% categories) with the Ink Business Unlimited® (for 1.5% everywhere else). If you prefer not to have two Chase cards, swap in the Blue Business® Plus for the "everywhere" role.

• Travel Optimizer: Use a high-multiplier card like the American Express® Business Gold Card (4X on top categories) or Ink Business Preferred® (3X on its categories) and a flat-rate travel card like the Spark Miles for Business for everything else, then redeem your points for trips.

Fine Print to Respect​

• Intro APR is not free money. Treat 0% periods as structured payment plans and pay off the balance before the introductory window closes. Cards like the Ink Cash, Ink Unlimited, and U.S. Bank Triple Cash all offer these periods.

• Pay-in-full products behave differently. The Ink Business Premier® and Spark Cash Plus are designed to be paid in full monthly. This is great for spenders with predictable cash flow but not for those who need to revolve a balance.

• Co-branded cards have constraints. Airline and hotel cards can be incredible—if you actually use the brand. Otherwise, general-purpose cash-back or transferable-points cards are usually a better first choice.

How This List Was Curated​

This list prioritizes (1) the earning math on common small-business categories, (2) simplicity of ongoing use, (3) cash-flow friendliness (like intro APR offers), and (4) issuer acceptance and ecosystem. All key card attributes were verified against public information as of September 2025.

Picking a business checking account in 2025 isn’t about finding a single “winner.” It’s about matching how you move money—ACH vs. wires, cash deposits, international payouts, multi-user access, interest on idle cash—to what each provider actually does well (and at what cost). Below are six excellent options, each “best” for a specific use case, followed by a quick comparison and a practical buying framework.

At a glance — best by use case​

• Bluevine — best for earning APY on checking and modern payables automation.
• Mercury — best for startups that want builder‑friendly banking and free USD wires.
• Relay — best for multi‑account cash management (up to 20 checking accounts) and cash deposits via Allpoint+.
• Novo — best for Stripe‑centric solo and small teams; fast Stripe payouts with Boost; domestic wires rolling out to eligible accounts.
• Axos Basic Business Checking — best for unlimited ATM reimbursements and free incoming wires.
• Chase Business Complete Banking — best for branch access, built‑in card acceptance, and regular cash deposits.

Quick comparison (key signals to check)​

Rates, fees, and coverage change—always confirm on the provider’s site before you apply. Data points above reflect public pages as of September 3, 2025.

The picks, explained​

Bluevine — online checking that actually pays​

• Why it’s great Bluevine’s tiered plans let you trade a higher monthly plan (waivable) for higher yield: 1.5% APY on Standard (with qualifying activity) up to 2.7% (Plus) and 3.7% (Premier)—with FDIC coverage up to $3M via a sweep network. Daily operations feel modern: unlimited transactions, free standard ACH, and integrated bill pay.
• Costs to watch Outgoing domestic wires are $15**; same‑day ACH is **$10; mailed checks are $1.50**. Cash deposits work at Green Dot retailers (typically **$4.95 per deposit) and Allpoint+ ATMs with stated per‑deposit limits.
• Good fit if you want yield on operating cash without giving up modern payables.

Mercury — startup‑grade banking with free USD wires​

• Why it’s great Mercury keeps fees simple: free ACH, checks, domestic wires, and USD international wires. If you send non‑USD, there’s a 1% FX fee. Deposits are held at partner banks with sweep coverage offering up to $5M in FDIC insurance. In March 2025, Mercury announced it’s transitioning away from Evolve to other partners (such as Choice Financial Group, Column N.A. and Patriot Bank).
• Costs to watch No cash deposits—period. If your business is cash‑heavy, consider Relay or Chase.
• Good fit if you’re a software‑first company wiring vendors globally, want API access, and don’t handle cash.

Relay — cash‑flow control with sub‑accounts and ATM cash deposits​

• Why it’s great Relay is built for envelope‑style budgeting: open up to 20 checking accounts under one entity, issue up to 50 cards, set rules/roles, and keep funds organized. Cash deposits are supported at Allpoint+ ATMs, and funds can be covered by FDIC up to $3M through its partner bank program.
• Costs to watch On the free Starter plan, outgoing domestic wires cost $8** (international via local rails from **$5; $25** via SWIFT). **Relay Pro** adds **same‑day ACH** and **free outgoing wires**. Cash‑deposit limits at ATMs apply (e.g., **$1,000 per deposit, $2,000/day).
• Good fit if you want clean segregation of funds (e.g., Profit First), team controls, and the ability to deposit cash without visiting a branch.

Novo — the Stripe‑friendly account for solos and creators​

• Why it’s great Novo integrates tightly with Stripe; flip on Novo Boost to get Stripe payouts up to two days faster (at no added Novo fee). Novo refunds ATM fees up to $7/month and now supports domestic wires for eligible accounts; international wires are sent via Wise.
• Costs to watch No direct cash deposits. If you take cash, you’ll buy a money order and mobile‑deposit it. Wire availability/fees may depend on eligibility and Wise’s schedule for international transfers.
• Good fit if you’re online‑first (e.g., e‑commerce or services), rely on Stripe, and want simple, low‑friction banking.

Axos Bank — $0/month with unlimited ATM rebates​

• Why it’s great Basic Business Checking has no monthly maintenance fee, unlimited domestic ATM fee reimbursements, free incoming wires (domestic & international), two reimbursed domestic outgoing wires/month, and no minimum opening deposit—rare for a full‑service bank.
• Costs to watch Additional outgoing wires beyond the included reimbursements may incur fees; check Axos’ current schedule before heavy wire usage.
• Good fit if you value a traditional bank’s stability with online convenience and nationwide ATM flexibility.

Chase Business Complete Banking — branch muscle + built‑in payments​

• Why it’s great Chase pairs a massive branch/ATM footprint with built‑in card acceptance via QuickAccept (with same‑day deposits) and multiple ways to **waive the $15** monthly fee (e.g.,$2,000 minimum daily ending balance, eligible deposits from Chase Payment Solutions, or Ink card spend). In‑branch, you get $5,000 of cash deposits per cycle at no extra charge.
• Costs to watch Wire fees are typical of big banks (e.g., $25 outgoing domestic online). If you prefer zero‑fee wires, consider Mercury; if you need cash deposits without branch visits, see Relay.
• Good fit if you accept card payments in person, regularly deposit cash, or want walk‑in service.

How to choose (in 10 minutes)​

• Map your money motion
  • Heavy cash? Favor Chase (branch) or Relay (Allpoint+ cash deposit).
  • Frequent wires? For low cost, Mercury (free USD wires) or Relay Pro (free outgoing wires) stand out.
  • Need yield on checking? Bluevine offers plan‑based APY up to 3.7%.
• Decide on operating style
  • Want envelope budgeting and multi‑entity clarity? Relay (up to 20 accounts) is built for it.
  • Stripe‑heavy revenue? Novo + Boost is tailor‑made.
• Check true cost vs. your transactions
  • Compare outgoing wire fees, same‑day ACH, and cash deposit fees against your monthly volumes. Bluevine and Relay publish clear per‑transaction fees; Mercury keeps most domestic/US‑dollar transfers at $0.
• Confirm coverage & partners
  • If extended FDIC matters, note Bluevine and Relay advertise up to $3M**, **Mercury** up to **$5M, via sweep networks across partner banks.

Methodology (what we prioritized)​

• Fees you’ll actually pay (outgoing wires, same‑day ACH, cash deposit fees) over teaser bonuses.
• Availability and access (cash deposits, branches/ATMs, multi‑user controls).
• Safety (FDIC pass‑through coverage and partner banks).
• Operational leverage (APY on checking, Stripe payout acceleration, multi‑account cash management).

We relied on official product pages, help-center articles, and reputable finance publications; all terms are subject to change—verify current details on the provider’s site before opening.

Want a short, personalized pick?​

Tell me how you bank each month (cash deposits, wires, ACH volume, international needs, average balance), and I’ll match you to the best fit from this list with a 60‑second rationale.

Choosing where your company keeps—and moves—its money affects everything from fees to cash-flow visibility. The right account can save you hundreds in fees, earn you interest on idle cash, and simplify your bookkeeping. The wrong one can be a constant source of friction.

The good news: 2025 gives small businesses a deep bench of choices, from nationwide branch banks to modern banking platforms with powerful software layers. Below are seven standout options, each “best for” a different kind of business. Rates and terms change, so use this as a decision guide and confirm the details before you open an account.

TL;DR — Our Top Picks by Scenario​

• Need branches & easy cash deposits: Chase Business Complete Banking
• Want big-bank tools & rewards: Bank of America Business Advantage
• Maximizing your checking APY: Bluevine Business Checking
• For the software-first startup/VC-backed company: Mercury
• For Profit-First style envelopes & sub-accounts: Relay
• For fee-free, ATM-friendly online banking: Axos Basic Business Checking
• For no monthly fee + steady APY in the AmEx ecosystem: American Express® Business Checking

How We Chose These Accounts​

To find the best options, we focused on the features that matter most to small business owners. We analyzed total cost (including monthly fees and how to waive them), access to cash via branches and ATMs, built-in cash-flow management tools, and the potential to earn a yield on idle cash. We specifically looked at how well each account fits different business models, from cash-heavy retail stores to online SaaS companies.

The Short List: A Closer Look​

<a name="chase"></a>Chase Business Complete Banking — Best for Deposit-Heavy, Branch-First Businesses​

Why it stands out: With a massive network of over 5,000 branches and 15,000 ATMs, Chase provides unparalleled in-person access for businesses that handle frequent cash deposits or require face-to-face support. The account's standard $15 monthly fee is straightforward to waive by meeting requirements like maintaining a $2,000 minimum daily balance. A unique feature is the built-in QuickAccept card reader, which allows for same-day funding on eligible transactions, a major plus for managing daily cash flow.

Keep in mind: Like most traditional banks, Chase has a fee schedule for services like wire transfers and excess cash deposits. Before opening an account, review your typical monthly activity and compare it against their fee structure to avoid surprises.

<a name="bank-of-america"></a>Bank of America Business Advantage — Best for Big-Bank Tools & an Upgrade Path​

Why it stands out: Bank of America offers a tiered system that can grow with your business. The Business Advantage Fundamentals account starts with a promotional $0 monthly fee for the first year (then $16), which can be waived by meeting criteria like a $5,000 combined average monthly balance. As your business grows, you can move to the Relationship tier, which offers more no-fee services (like incoming wires) for higher balances. All tiers include access to a helpful cash-flow dashboard, QuickBooks integration, and a digital debit card you can use immediately.

Keep in mind: The monthly fee can be a drag if you don't consistently meet the waiver criteria. Be realistic about your typical balances and transaction volume to ensure you're in the right tier.

<a name="bluevine"></a>Bluevine Business Checking — Best for High APY on Checking​

Why it stands out: Bluevine challenges the idea that checking accounts don't earn interest. Eligible customers can earn a highly competitive Annual Percentage Yield (APY), with rates around $1.5% - 3.7%~APY depending on the plan and meeting certain activity qualifiers. It’s a powerful way to make your operational cash work for you. The account has no monthly fees and comes with a solid toolkit for payments, including ACH, wires, and invoicing.

Keep in mind: Bluevine is an online platform. While you can deposit cash, it's done through third-party networks like Allpoint+ ATMs and Green Dot retailers, which typically charge a fee (e.g., up to $4.95 per deposit). If your business handles a lot of physical cash, these fees could offset the interest earned.

<a name="mercury"></a>Mercury — Best for Startups that Want a Modern Finance Stack​

Why it stands out: Mercury is built for tech-savvy startups. It's a financial technology company (not a bank) that provides banking services through its FDIC-insured partner banks. It offers a powerful, developer-friendly platform with no monthly fees, granular user controls, and robust payment APIs. For businesses with significant cash on hand, Mercury offers up to $5 million in FDIC insurance eligibility through partner-bank sweep networks and Mercury Treasury, an option to invest idle cash into low-risk money market funds and T-bills, advertising yields up to ~4.26%~APY.

Keep in mind: Mercury Treasury is an investment account, not a bank account, meaning it is SIPC-protected but subject to market risk. Also, as a platform that relies on partner banks, the specifics of international payments and foreign exchange can vary, so read the fine print if you operate globally.

<a name="relay"></a>Relay — Best for "Profit First" Envelopes, Sub-Accounts, and Spend Controls​

Why it stands out: Relay is designed for business owners who want precise control over their finances. Like Mercury, it's a financial technology company with banking services provided by an FDIC-insured partner bank. Its standout feature is the ability to create up to 20 individual checking accounts to manage different budget categories (à la the "Profit First" method) and issue up to 50 virtual or physical debit cards with custom spending limits. It also offers a competitive savings APY on its paid plans, with tiers reaching up to ~3.03%~APY.

Keep in mind: As a software-first platform, handling physical cash is more complex than with a traditional bank. If your business model relies on frequent cash deposits, be sure to confirm that Relay's cash-in workflows fit your needs.

<a name="axos"></a>Axos Basic Business Checking — Best for Fee-Free, ATM-Friendly Online Banking​

Why it stands out: Axos Bank delivers a truly fee-conscious online banking experience. The Basic Business Checking account has no monthly maintenance fees and no transaction limits. Its most compelling feature is unlimited domestic ATM fee reimbursements, which is a rare and valuable perk for an online bank, giving you the freedom to withdraw cash from any ATM nationwide without penalty.

Keep in mind: Axos is a fully digital bank with no physical branches. If you need to deposit large amounts of physical cash or require in-person teller services, you will likely need to pair it with an account at a traditional brick-and-mortar bank.

<a name="american-express"></a>American Express® Business Checking — Best for No Monthly Fee + Stable APY​

Why it stands out: For businesses already in the American Express ecosystem, this checking account is a natural fit. It features no monthly service fees and offers a respectable APY (commonly reported around ~1.30%~APY in 2025) on balances up to $500,000. The account integrates seamlessly with AmEx charge and credit cards, making it easy to manage payments and rewards in one place.

Keep in mind: This is an online-first account. While excellent for digital transactions, businesses that are cash-heavy or need frequent in-person banking services should consider maintaining a relationship with a local branch bank as well.

Quick Chooser: Match the Account to Your Business​

• For retailers, restaurants, and trades with weekly cash deposits: Start with Chase or Bank of America for their extensive branch networks and straightforward fee waiver options.

• For online-first businesses (SaaS/e-commerce), distributed teams, or those with rigorous spending policies: Look at Mercury for its software-centric controls and Treasury yield option, or Relay for its powerful multi-account envelope budgeting.

• For making idle cash work without friction: Consider Bluevine for its high APY on checking balances or Mercury Treasury for sweeping larger sums into investment-grade funds (note the investment risk).

• For frequent ATM users who hate fees: Axos is the clear winner with its unlimited domestic ATM fee reimbursements.

• For businesses with heavy AmEx card usage seeking a simple, steady APY: The American Express Business Checking account is a logical and rewarding choice.

Frequently Asked Questions​

Are Mercury and Relay “banks”?

No. Both are financial technology companies that partner with FDIC-insured banks (like Thread Bank for Relay) to provide banking services. Your deposits are held at these partner banks and may be distributed across a "sweep network" of other banks to provide increased FDIC coverage, often up to several million dollars.

Can I earn interest on a business checking account?

Yes, absolutely. Several modern options now offer competitive yields. For instance, Bluevine advertises rates from ~1.5% to 3.7%~APY on checking for eligible customers, and Relay offers a savings APY up to ~3.03%~APY on certain plans. These rates are variable and can change with the market.

We handle lots of cash. Will an online-only account work?

It can, but it comes with trade-offs. You should expect to pay per-deposit fees or take extra steps. For example, Bluevine uses the Green Dot network for cash deposits, which typically involves a retail service fee. If cash is a core part of your operations, a traditional branch bank like Chase is often simpler and more cost-effective.

The Bottom Line​

There’s no single “best” small-business account—there’s only the best fit for your unique mix of deposits, payments, balances, and team workflow. If you need a simple rule of thumb for 2025:

• Consider a hybrid approach: Pair a branch account (like Chase or Bank of America) for cash and in-person needs with a software-first account (like Mercury or Relay) for superior digital controls and yield.
• Revisit your setup periodically: APYs, fees, and waiver rules change. A quick review once or twice a year can ensure you're still in the best possible account for your business.

Accuracy note: Fees, features, APYs, and availability are accurate as of September 3, 2025, per each provider’s disclosures and product pages. Always confirm current terms directly with the financial institution before opening or switching accounts.

Sources (Selected): Chase, Bank of America, Bluevine, Mercury, Relay, Axos Bank, Business Insider, American Express.

If you want, tell me your location, typical monthly balance, cash vs. card sales ratio, and expected wire/ACH volume. I can tailor this list to a single “best match” for your business.

A Beancount‑first guide to modeling the real cost, testing cash flow, and wiring it into your ledger.

Hiring your first employee is a massive step. It’s a bet on your future, but it’s also a significant financial commitment that goes far beyond the number on an offer letter. Too many founders and small business owners get this wrong by fixating on salary alone, only to be surprised by the true, "fully-loaded" cost.

This guide will walk you through how to model that cost accurately, test whether you can actually afford it, and then wire that model directly into your Beancount ledger to de-risk the decision before you post the job.

The TL;DR​

• Don’t stop at salary. In the U.S., the real cost includes employer payroll taxes (Social Security, Medicare, FUTA/SUTA), benefits, insurance, tools, and recruiting. For private industry, benefits alone average ~30% of total compensation, which suggests a ~1.42× “fully loaded” multiplier on top of wages. This can vary widely by company and location.
• A quick rule-of-thumb to start: Fully Loaded Cost ≈ Salary + Employer Payroll Taxes + Benefits + Insurance + Tools/Software + Recruiting/Ramp.
• Use Beancount to de‑risk the decision. Model a monthly payroll budget in your ledger using Fava's budget feature. You can then run a forecast to check your runway, margins, and the payback period for the role before you commit.

1) What Actually Drives “Fully‑Loaded” Cost?​

Think of an employee's salary as the tip of an iceberg. The visible part is straightforward, but the submerged costs are what can sink your cash flow if you're not prepared. Here’s the breakdown.

• Base Pay (Wages/Salary): This is the easy part—the agreed-upon annual salary or hourly wage. It's the biggest line item, but it's just the starting point.

• Employer Payroll Taxes (U.S.): You don't just pay your employee; you also have to pay taxes on their wages. As the employer, you are responsible for:

  • Social Security (OASDI): You pay 6.2% of an employee's wages up to an annual cap. For 2025, that wage base is $176,100.
  • Medicare (HI): You pay 1.45% of all employee wages, with no income cap.
  • Unemployment Taxes (FUTA & SUTA): Federal Unemployment Tax Act (FUTA) is 6.0% on the first $7,000 of wages. However, most employers receive a credit for paying state unemployment taxes (SUTA), bringing the effective FUTA rate down to 0.6%. SUTA rates vary significantly by state and your company's history.

• Benefits: This is often the second-largest cost. It includes things like health insurance, retirement contributions (e.g., a 401(k) match), and paid leave. Across U.S. private industry, benefits average about 30% of total compensation. For perspective, the average annual premium for employer-sponsored health insurance in 2024 was $8,951 for single coverage and $25,572 for family coverage. While employees contribute, the employer typically covers the lion's share.

• Workers’ Compensation Insurance: This is legally required in nearly every state and covers medical costs and lost wages if an employee is injured on the job. The rates depend on your state, industry, and the employee's role (an office worker is much cheaper to insure than a roofer). Don't budget zero for this.

• Tools & Overhead: Your new hire needs the right equipment to do their job. This includes a laptop, software licenses (SaaS seats), a desk if you have an office, and payroll processing software itself. A typical payroll service for a small business runs around $49–$50 per month as a base fee, plus $6–$10 per employee.

• Recruiting & Ramp-up: Don't forget the one-time costs. This includes fees for job postings, your own time spent interviewing, and most importantly, the ramp-up period. A new hire may take 1–3 months to reach full productivity, during which you're paying their full cost for partial output.

2) A Concrete Example​

Let's make this tangible. Imagine you're hiring a U.S.-based employee at an $80,000 salary. You plan to offer single-coverage health insurance, covering the national average employer share of ~84% of the premium.

Here’s how the annual cost breaks down:

• Employer Payroll Taxes:

  • Social Security (OASDI): $80,000 \times 6.2% = $4,960$
  • Medicare: $80,000 \times 1.45% = $1,160$
  • FUTA (at effective rate): $7,000 \times 0.6% = $42$
  • Total Employer Payroll Taxes: $6,162

• Health Insurance (Your Share):

  • Using the 2024 average premium for single coverage ($8,951) and your 84% contribution: $8,951 \times 0.84 = \text{**\$7,519 per year** (or \~\$627/month)}$.

• Payroll Software & Tools:

  • Payroll Software: ($50 base + $6/employee) × 12 months = ~$672 per year.
  • Tools/Laptop/SaaS (estimated): $2,000 per year.

Let's add it all up:

In this scenario, the fully-loaded cost is $96,353, which is 1.20× the base salary. This is a relatively lean benefits package. If you offered a 401(k) match, more generous paid leave, or family health coverage, you could easily approach the national average multiplier of ~1.42×. For an $80k salary, that would imply a total cost closer to $113,800.

The Takeaway: Your true cost will likely be between 1.20× (lean) and 1.40×+ (richer) of the base salary. Run your own numbers to find out.

3) “Can I Afford It?”—Three Pragmatic Tests​

Now that you have a realistic monthly cost (~$8,029 in our example), how do you know if you can sustain it?

1. Gross-Margin Coverage: Does the role pay for itself? If your business has a 65% gross margin, your new hire needs to generate at least $12,352 in new monthly revenue ($8,029 ÷ 0.65) just to break even. If the role is designed to save costs, it needs to find equivalent, durable expense reductions.

2. Payback & Runway: How long until the hire generates a positive return, and can you survive until then? Aim for a 6–12 month payback period on the role's business case—the shorter, the safer. Crucially, you should have at least 3–6 months of the fully-loaded cost in cash as a buffer after accounting for the ramp-up period.

3. Ramp Reality: A new hire won't be 100% effective on day one. Budget for 1–3 months of onboarding and lower productivity. If your cash cushion can't cover both their salary and the initial productivity dip, you're not ready. Consider starting with a contractor or part-time employee to validate the need first.

A U.S.-Specific Note: If this is your first hire or your first hire in a new state, double-check your compliance requirements. FUTA credit reductions can apply in certain states, and SUTA rates vary wildly. Workers' compensation laws also differ. Getting this wrong can lead to penalties.

4) Make the Model Real in Beancount​

The best way to know if you can afford a hire is to see the impact directly in your books. Here’s how to do it with Beancount.

A. Set a Payroll Budget with Fava​

Before anything else, add the projected monthly costs to your ledger using Fava's custom "budget" directive. This lets you visualize the new expense against your income.

; Budgeting for one employee at ~$96k/year fully-loaded cost
2025-09-01 custom "budget" Expenses:Payroll:Wages              "monthly" 6666.67 USD
2025-09-01 custom "budget" Expenses:Payroll:Taxes:Employer      "monthly"  513.50 USD
2025-09-01 custom "budget" Expenses:Benefits:HealthInsurance   "monthly"  626.57 USD
2025-09-01 custom "budget" Expenses:Tools:PayrollSoftware       "monthly"   55.00 USD

Once added, Fava’s Income Statement and Changes reports will automatically show you how you're tracking against this new, higher expense level.

B. Record an Actual Payroll Run​

When you run payroll, you have two common ways to record it.

• Detailed (with Liabilities): This is the most accurate method. It separates your employer taxes from employee withholdings, treating the latter as liabilities that you hold temporarily before remitting them to the government.

2025-09-30 * "Payroll - Alice (September)" ; Example withholdings for illustration
  Expenses:Payroll:Wages                               6666.67 USD
  ; Employer-side taxes (your direct cost)
  Expenses:Payroll:Taxes:Employer:SocialSecurity        413.33 USD
  Expenses:Payroll:Taxes:Employer:Medicare               96.67 USD
  Expenses:Payroll:Taxes:Employer:FUTA                    3.50 USD
  ; Employee withholdings (held as liabilities)
  Liabilities:Payroll:Withholding:Federal             -1000.00 USD
  Liabilities:Payroll:Withholding:State                -300.00 USD
  Liabilities:Payroll:FICA:Employee:SocialSecurity     -413.33 USD
  Liabilities:Payroll:FICA:Employee:Medicare            -96.67 USD
  ; Cash out to bank (net pay to employee)
  Assets:Bank:Checking                                -4853.54 USD

Later, when your payroll provider withdraws the taxes, you'll record a separate transaction to clear the liabilities (e.g., Liabilities:Payroll:Withholding:Federal -> Assets:Bank:Checking).

• Simplified (Lump-Sum): If your payroll provider debits your account in one combined transaction and you don't need to track the detailed liabilities, this is a simpler approach.

2025-09-30 * "Gusto payroll run - Alice"
  Expenses:Payroll:Wages                   6666.67 USD
  Expenses:Payroll:Taxes:Employer           513.50 USD
  Expenses:Payroll:Fees:Provider             55.00 USD
  Assets:Bank:Checking                    -7235.17 USD

C. Forecast Your Runway​

Structure your chart of accounts with a top-level Expenses:Payroll account. Use tags like employee: "Alice" on transactions to filter reports by person. With your budget in place, you can use Fava to overlay your plan versus actuals each month. If you find yourself consistently over budget, it’s time to rerun your affordability tests.

5) When Hiring Does and Doesn't Make Sense (Quick Checklist)​

It likely makes sense if... ✅​

• You are turning away profitable work or delaying product launches due to a lack of capacity.
• You can clearly define a revenue target or cost-savings goal that the new hire will be responsible for.
• Your cash runway comfortably covers the 1–3 month ramp-up period plus an additional 3–6 months of the fully-loaded cost.

You should probably wait if... 🛑​

• Demand for your work is spiky and unpredictable. Start with a contractor or part-time help to manage the variable workload first.
• You can achieve the same goals by buying a better tool or automating a process for a fraction of the cost.
• You can't tie the role to a measurable business outcome. "I'm feeling busy" is not a business case.

Reference Numbers (U.S., 2025)​

• Social Security Wage Base: $176,100
• Employer Tax Rates: 6.2% for Social Security (on wages up to the base), 1.45% for Medicare (no cap).
• FUTA Tax Rate: 6.0% on the first $7,000 of wages, but typically 0.6% effective after state tax credits.
• Benefits as Share of Compensation: Averages ~29.7% in U.S. private industry, implying a ~1.42× average multiplier on wages.
• Avg. Health Premiums (2024): $8,951 for single coverage / $25,572 for family.
• Workers’ Comp: Required in nearly every state; rules and rates vary.
• Payroll Software Cost: Ballpark $49–$50 base fee + $6–$10 per employee, per month.

A Note on Compliance​

This guide is for modeling financial costs. Actually hiring an employee involves legal and administrative compliance. You'll need to set up federal and state payroll tax accounts, verify employment eligibility (Form I-9), have employees fill out tax forms (W-4), and comply with state-specific new-hire reporting and local tax laws. Always consult official resources from the IRS, SSA, and your state's department of labor.

Final Thought​

Hiring is an investment, and the best investors do their homework. Before you write the job description or post on LinkedIn, put the hire into your Beancount ledger. Model it as a budget and forecast the impact on your cash. If the numbers hold up in your own books, you’re ready to hire with confidence.

Recent Reporting & Context

• Axios: Employer health insurance premiums see big jump
• The Wall Street Journal: What’s Driving Health-Insurance Inflation
• Kiplinger: Social Security Wage Cap and Maximum Benefits

Choosing accounting software shouldn’t eat up your entire week. For most small businesses, the goal is to find a tool that’s easy to set up, handles the basics flawlessly, and doesn’t break the bank. To help you decide, we’ve put together a concise, plain-English rundown of eight options that small and medium-sized businesses (SMBs) actually enjoy using.

Below, we cover what each platform is best at, how much it costs (as of August 20, 2025), and the small gotchas to note before you commit.

How We Picked​

We focused on platforms that respect your time and solve real-world problems. Our selection criteria prioritized four key areas:

• Fast Onboarding: A clean user interface, sensible default settings, and helpful setup flows to get you up and running quickly.
• Core Features: Robust support for the essentials, including invoicing, bank feeds and reconciliation, and basic financial reporting.
• Price Clarity: Transparent, publicly listed prices or official statements, so you know what you’re paying for without a sales call.
• Scalability: The ability to grow with your business, whether that’s from a solo operation to a small team, with accessible add-ons or higher tiers.

1) Beancount.io — Best for developers & teams who want scriptable, auditable books​

What it is: Beancount.io is a modern, plain-text accounting platform that turns simple text-based transactions into comprehensive financial reports and dashboards. It’s a “finance-as-code” approach built for precision, automation, and complete data ownership. Paid tiers include AI-powered insights and highly customizable workflows.

• Why SMBs like it: The combination of plain-text data and version control (like Git) creates an airtight audit trail and makes reviewing financial changes as easy as reviewing code. Its flexible automation capabilities integrate seamlessly into engineering-centric workflows. Best of all, there is zero lock-in; your financial data lives in simple text files that you own, not in a proprietary walled garden.
• Pricing: A generous free tier is available for individuals and open-source projects. Paid plans unlock advanced automations and team features. See the official site for detailed pricing.
• Keep in mind: This platform is the best fit for teams who are comfortable working with files and version control systems like Git, or for businesses that want deep, programmatic control over their financial operations.

2) QuickBooks Online — Best for accountants-everywhere compatibility​

What it is: QuickBooks Online is the industry default and the platform your bookkeeper or CPA most likely already knows. It offers a deep feature set and arguably the most extensive ecosystem of integrations and professional support.

• Why SMBs like it: Its reporting capabilities are comprehensive, higher-tier plans handle inventory management well, and the vast marketplace of third-party app integrations means it can connect to almost any tool you use. Its biggest advantage remains its ubiquity—nearly every accountant is fluent in QuickBooks.
• List price: Plans range from Simple Start at $35/mo**, Essentials at **$65/mo, Plus at $99/mo**, to Advanced at **$235/mo. Intuit frequently runs promotions offering 50% off for the first 3 months. (QuickBooks Pricing)
• Keep in mind: For some users, the feature sprawl can feel heavy and overwhelming. Prices have also trended steadily upward over time, as noted by industry watchers. (Woodard Report on price increases)

3) Xero — Best for clean UI + unlimited users (on every plan)​

What it is: Xero is a popular QuickBooks alternative known for its clean, easy-to-navigate interface, strong bank feed connections, and a broad app marketplace. It’s particularly notable for offering unlimited user seats on every plan.

• Why SMBs like it: Users often praise its thoughtful workflows, which make daily tasks like reconciliation feel intuitive. The platform provides good cash-flow visualizations and is backed by a rich app ecosystem for extending its functionality.
• US price: The Early plan is $20/mo**, Growing is **$47/mo, and Established is $80/mo. Note that Xero has announced price increases for its US plans that will be effective October 1, 2025. (Xero Pricing)
• Keep in mind: The entry-level "Early" plan has caps on the number of invoices and bills you can send or enter. Essential services like payroll and mileage tracking are paid add-ons.

4) FreshBooks — Best for service businesses that live in invoices + time​

What it is: FreshBooks excels at the core needs of service-based businesses: simple and professional invoicing, integrated time tracking, and client management portals, all wrapped in polished web and mobile apps.

• Why SMBs like it: The invoicing experience is delightful and designed to help you get paid faster. It also offers excellent project profitability tracking on its Premium plan, allowing you to see which clients and projects are most valuable.
• List price: Core plans are Lite ($21/mo**), Plus (**$38/mo), and Premium ($65/mo**). Costs can climb with add-ons like Team Members (**$11/user/mo), Advanced Payments ($20/mo**), and Payroll (starting at **$40 + $6/worker/mo). Promotions often display lower introductory prices. (FreshBooks Pricing)
• Keep in mind: Be mindful of the client and user limits on lower tiers, as your costs can rise as your business scales or if you need multiple add-on features.

5) Zoho Books — Best automation value, especially if you already use Zoho​

What it is: Zoho Books is a feature-dense and automation-friendly accounting platform that delivers exceptional value. It integrates deeply with the broader Zoho suite of business apps, making it a powerful choice for existing Zoho users.

• Why SMBs like it: It offers excellent bang-for-your-buck with robust workflow rules that can automate many routine accounting tasks. It also includes strong inventory management options, even on mid-tier plans.
• US price (monthly): A Free plan is available with eligibility limits. Paid plans are Standard ($20**), Professional (**$50), Premium ($70**), Elite (**$150), and Ultimate ($275**). Additional users cost **$3/user/mo. (Zoho Books Pricing)
• Keep in mind: While powerful, some accountants may be less familiar with Zoho Books compared to QuickBooks. Each plan also comes with specific limits on invoice and expense volumes.

6) Wave — Best free starter option with paid “Pro” conveniences​

What it is: Wave is a fantastic starting point for brand-new businesses, freelancers, and solopreneurs who need to get up and running fast without an initial investment.

• Why SMBs like it: You get instant setup with unlimited invoicing and simple bookkeeping for free. The affordable Pro plan adds valuable conveniences like enhanced bank automations and better support.
• Price: The Starter plan is $0**. The **Pro** plan is **$19/mo (or $190/year**). Credit card processing fees are typically **2.9$0.60, with a discount on the first 10 transactions for Pro users. (Wave Pricing)
• Keep in mind: It has fewer advanced features and integrations compared to giants like QuickBooks or Xero. Key features like automated bank imports and premium support are reserved for the Pro plan.

7) ZipBooks — Best lightweight alternative with a true free plan​

What it is: ZipBooks is a clean, friendly, and straightforward accounting tool that’s a great fit for side hustles, consultants, and small teams who want simplicity without a hefty price tag.

• Why SMBs like it: The interface is uncluttered and makes invoicing easy. It offers decent reporting for its class and supports connections to multiple bank accounts even on the free plan.
• Price: The Starter plan is Free, Smarter is $15/mo**, and Sophisticated is **$35/mo. A dedicated plan for accountants is also available. (ZipBooks Pricing)
• Keep in mind: Its main limitation is a smaller ecosystem of third-party integrations when compared to the "big three" (QuickBooks, Xero, FreshBooks).

8) Patriot Accounting — Best budget pick with optional US payroll​

What it is: Patriot offers a simple UI, US-based customer support, and a tightly integrated payroll bundle, making it a strong contender if you need both services without complexity.

• Why SMBs like it: The software is very approachable, with clear, no-nonsense pricing. Core tasks like creating invoices and importing bank transactions are easy to manage.
• Price: Accounting Basic is $20/mo** and Accounting Premium is **$30/mo. Payroll can be added, starting at $17/mo +$4/worker for basic service or $37/mo +$5/worker for full-service payroll. Promotions are common. (Patriot Software Pricing)
• Keep in mind: It lacks the advanced features and extensive integration library you'd find in QuickBooks or Xero, but it capably handles the fundamentals.

Quick “At a Glance” (prices are monthly list unless noted)​

• Beancount.io: Free tier; paid automations available. Best for dev-savvy teams.
• QuickBooks Online: $35–$235. Ubiquitous, feature-rich, widely supported.
• Xero: $20 /$47 / $80 (increases Oct 1, 2025). Clean UI, unlimited users.
• FreshBooks: $21 /$38 / $65. Strong for invoicing & project-based work.
• Zoho Books: Free–$275. Great automation value, especially if you’re already on Zoho.
• Wave: Starter $0; Pro$19/mo or $190/yr. Ideal for brand-new businesses.
• ZipBooks: Free–$35. Simple, friendly, and straightforward.
• Patriot: $20–$30. Great budget option with tightly integrated US payroll.

How to Choose in 10 Minutes​

Stop overthinking and start trying. Here’s a quick decision guide:

• If you want a “set it and forget it” system and you’re technical, start a Beancount.io free workspace. Import a week of transactions, script your recurring rules, and see the power of auditable, text-based books.
• If you work with outside accountants, try QuickBooks Online (the most universal option) or Xero (great for collaborating with its unlimited user policy).
• If you bill for your time and rely on polished, professional invoices, trial FreshBooks.
• If you want the most automation power for the lowest cost, test Zoho Books Standard vs. Premium plans.
• If you’re brand new and highly price-sensitive, start on the Wave or ZipBooks free plan and upgrade when you’re ready.
• If you need simple accounting and payroll under one roof at a budget price, check out Patriot.

Where Beancount.io Fits in Your Stack​

Beancount.io is built for businesses that see their financial records as a critical dataset, not just a compliance task. It provides:

• A developer-friendly ledger that’s precise, transparent, and reviewable in pull requests.
• Powerful automations to categorize, transform, and reconcile financial data at scale.
• AI-assisted insights that help you understand your numbers without surrendering ownership of your books.

Start for free and add advanced workflows only when you’re ready to scale.

Notes & Sources​

Pricing and feature information were verified from the official company websites on August 20, 2025. Prices are subject to change and do not always reflect promotional offers. See the citations linked throughout the article for the most current information: QuickBooks, Xero, FreshBooks, Zoho Books, Wave, ZipBooks, Patriot Software, and Beancount.io.

Whether you’re running a side hustle from your laptop or scaling a fast-growing startup, you have a few reliable paths to keeping clean, accurate books. But which one is right for you? The best solution depends on your budget, your technical comfort, and how much control you want over your financial data.

Here’s a clear-eyed guide to the seven most common accounting options—what they’re good at, where they struggle, and when a modern solution like Beancount.io is the perfect fit.

1) Excel​

This is often the first stop on the accounting journey for its sheer simplicity and universal availability.

• Good for: Builders and DIY founders who love total control and already know their way around a spreadsheet.
• Pros: The barrier to entry is practically zero, and thousands of free templates are available online. Its flexibility allows you to build custom financial models and track unique workflows that off-the-shelf software can't handle.
• Cons: The biggest drawback is the immense manual workload. Every transaction must be entered and reconciled by hand, which is a massive time sink. Worse, it’s dangerously easy to introduce silent formula errors or typos with no guardrails to catch them. Collaboration and maintaining a clear audit trail are clunky without rigorous discipline.
• Best if… you want a quick, no-frills start for a very simple business and you are exceptionally meticulous.

2) Google Sheets​

The cloud-native cousin of Excel, Google Sheets offers the same core functionality with a collaborative twist.

• Good for: Teams that need simple, shared spreadsheets for tracking income and expenses.
• Pros: Built-in cloud backups and dead-simple sharing are the main advantages. You can work from any device with a web browser, making it accessible for teams on the go.
• Cons: It suffers from the same fundamental flaws as Excel: a heavy manual workload and a high risk of user error. You may also run into compatibility quirks with certain templates and add-ons designed for the Microsoft ecosystem.
• Best if… your team already runs on Google Workspace and you’re willing to accept the trade-offs of a manual system.

3) QuickBooks Online​

For decades, QuickBooks has been the default choice for small businesses looking for dedicated accounting software.

• Good for: Small businesses that want a "classic" SMB software experience with a large ecosystem of integrations.
• Pros: Its signature feature is bank feeds, which automatically pull in transactions from your bank and credit card accounts, drastically reducing manual data entry. It provides a wide range of financial reports out of the box and is supported by a massive community of accountants and app developers.
• Cons: While transactions are imported automatically, the system still requires your weekly attention to categorize expenses and reconcile accounts correctly. The interface can have a steep learning curve, and the cost can grow with add-on features. Most importantly, it creates vendor lock-in, making it difficult to export your financial history if you ever decide to leave.
• Notes & Sources: As QuickBooks promotes, automated bank feeds are a core feature, but you’ll still be responsible for the review and categorization needed to keep your books accurate.

4) Xero​

A popular, modern alternative to QuickBooks, Xero offers similar capabilities with a focus on clean design and user experience.

• Good for: Business owners who prefer a more modern UI but need the same core capabilities as QuickBooks Online.
• Pros: Xero also has robust bank feeds and powerful reconciliation tools that make matching transactions straightforward. Its clean design is often praised by users, and a large number of accountants are fluent in the platform.
• Cons: The lower-priced tiers can have feature gaps (like limits on invoices or bills) that push you toward more expensive plans, and add-ons increase the total cost. And just like QBO, it faces the same "you still do the work" reality when it comes to the final categorization and review.
• Notes & Sources: According to Xero, its automated bank feeds connect to thousands of financial institutions worldwide to power its core reconciliation workflows.

5) Accountants (CPAs)​

Certified Public Accountants are highly trained financial experts who provide strategic advice, tax planning, and compliance services.

• Good for: Tax strategy, navigating complex financial situations, handling audits, and getting one-off advisory.
• Pros: A good CPA provides expert guidance on critical decisions like entity structure, tax optimization, and complex accounting treatments. Their oversight significantly reduces your risk on high-stakes financial matters.
• Cons: Hiring a CPA firm for day-to-day bookkeeping is prohibitively expensive for most small businesses. To be effective, they still need you to provide timely, organized financial records.
• What’s the difference from bookkeepers? In short, bookkeepers record and organize historical transactions, while accountants and CPAs interpret, report, and advise based on that data. (Investopedia, Intuit)

6) Traditional Bookkeepers​

A bookkeeper is a professional responsible for the weekly or monthly task of recording and reconciling your financial transactions.

• Good for: Business owners who want a dedicated person handling the weekly grind of bookkeeping.
• Pros: Human oversight greatly reduces common categorization errors that software alone can miss. At the end of each month, they produce a clean set of financial statements for you to review.
• Cons: This option is costlier than DIY software, with monthly retainers often starting in the hundreds of dollars. The turnaround time for reports and answers depends on your bookkeeper's availability and process.
• Reality Check: For many small businesses, the combination of a great bookkeeper for weekly tasks and periodic CPA support for tax and strategy is a durable and effective combo. (Pioneer Accounting Group)

7) Beancount.io (Plain-Text Accounting, Supercharged)​

This modern approach combines the control of spreadsheets with the automation of software and the precision of double-entry accounting.

• Good for: Developers, finance pros, and detail-oriented founders who demand precision, transparency, and automation without black boxes.
• What it is: Beancount.io is a platform built on the open-source Beancount methodology. Your entire financial ledger lives as human-readable plain text, which the platform transforms into real-time analysis, hosted Fava dashboards, and AI-assisted workflows.
• Why teams choose it:
  • Scriptable & Auditable: Version-control your books with Git. Every single change is reviewable in a diff, just like code.
  • Hosted Fava UI: Instantly generate income statements, balance sheets, and interactive charts directly from your text-based ledger. No manual report building.
  • AI Assistance: Speed up transaction categorization and anomaly detection while keeping humans in the loop for final approval.
  • True Portability: Your core data is a simple text file. You can export it anytime. There is zero vendor lock-in.
• Tradeoffs: There is a learning curve if you’ve never used double-entry accounting in a plain-text format. It's best suited for those who value absolute accuracy and control over the illusion of "push-button" convenience.

Prefer pure open source and self-hosting?​

You can always run the Beancount open-source engine on your own machine and use Fava as the web UI. It’s incredibly powerful and free, but you will be responsible for managing the setup, backups, and data integrations yourself. Beancount.io handles all of that for you.

Quick Comparison (At a Glance)​

How to Choose​

• Want maximum control, auditability, and developer-grade workflows? Choose Beancount.io. You get hosted Fava dashboards, AI assistance, and the freedom of plain-text portability.
• Want someone to “just handle it”? Hire a bookkeeper and keep a CPA on call for taxes and strategic questions.
• Comfortable in traditional SMB software ecosystems? QuickBooks or Xero are fine choices—just be sure to budget time each week to review and reconcile your transactions.
• Just testing the waters on a tight budget? Spreadsheets can work for a short time. Treat them as a stepping stone to a real system, not the final destination.

Why Plain-Text Accounting is Having a Moment​

Plain-text accounting (PTA) tools like Beancount are gaining traction because they emphasize reproducibility, version control, and transparency. These are values that resonate deeply with engineers, data scientists, and finance pros. If you believe your company's books should be as clear and reviewable as your code, you’re in the right place. (plaintextaccounting.org)

Ready to see your ledger come alive?​

Spin up a free Beancount.io workspace, import a small sample of last month’s transactions, and open the hosted Fava dashboard. You'll see your income statement and balance sheet appear instantly—then you can refine your categories with AI assistance.

Thinking about electing S-corp tax status? Great—just don’t miss the clock. The S-corp election can be a powerful tax-saving tool for small business owners, but its deadlines are strict and non-negotiable. Missing one can complicate your tax picture significantly.

Here’s the practical, accountant-approved version of what you need to know, plus how to track it all cleanly in your Beancount ledger.

The Deadline, In One Bite​

The most critical date is for filing Form 2553, Election by a Small Business Corporation. This is the form that tells the IRS you want to be taxed as an S-corp.

• For existing, calendar-year businesses: You must file Form 2553 by the 15th day of the 3rd month of the tax year you want the election to take effect. For a 2025 election (effective January 1, 2025), the deadline is Saturday, March 15, 2025. Because this falls on a weekend, the IRS weekend/holiday rule pushes the functional deadline to the next business day: Monday, March 17, 2025.
• For new businesses: If this is your business's first tax year, you have “2 months and 15 days” from the start of your tax year to file. The exact date depends on when your tax year officially begins. For example, if your business starts on January 7, your deadline would be March 21.

Tip: If your business operates on a fiscal year rather than a calendar year, the same logic applies. Calculate your deadline as the 15th day of the 3rd month from your fiscal year's start date.

What If You Missed It?​

Don't panic. The IRS understands that business owners can miss deadlines. If you intended to elect S-corp status but failed to file on time, you may be eligible for late-election relief.

The IRS provides a streamlined procedure, Revenue Procedure 2013-30, which allows many small businesses to request retroactive S-corp status. You generally qualify if you can show you had reasonable cause for filing late and meet the procedure's other requirements.

Other Key Dates Tied to S-Corps​

Once you're an S-corp, the deadlines don't stop. Here are two other important dates to mark on your calendar:

• 1120-S Filing (The S-corp Tax Return): Your annual S-corp tax return, Form 1120-S, is due by the 15th day of the 3rd month after your tax year ends. For most businesses (calendar-year filers), this is the same as the election deadline: March 17, 2025.
• Need More Time? If you can't file your 1120-S on time, you can file Form 7004 for an automatic 6-month extension. This extends the deadline to file your return to September 15. Crucially, this is an extension to file, not an extension to pay. Any taxes you owe are still due by the original March deadline.

Who Should Even Elect S-Corp?​

S-corp status isn't for everyone. Its primary benefit is reducing self-employment taxes. It achieves this by allowing you to split your business's profit into two categories:

1. Reasonable W-2 Wages: This is a salary you pay yourself, which is subject to standard payroll taxes (Social Security and Medicare).
2. Shareholder Distributions: This is the remaining profit you take from the business, which is not subject to self-employment tax.

However, this advantage comes with added complexity and costs. S-corps require running formal payroll, adhering to "reasonable compensation" standards set by the IRS, and handling more compliance paperwork, like filing Forms 1120-S and issuing K-1s to shareholders.

Before you make the jump, run the math. A CPA can help you model the breakeven point where the tax savings outweigh the additional administrative costs.

Make the Deadline Easier—with Beancount​

A well-maintained ledger is your best friend for S-corp compliance. You can use Beancount to stay on top of deadlines and clearly distinguish between wages and distributions.

Minimal Chart of Accounts (Starter)​

Here's a basic chart of accounts to get you started:

• Assets:Bank:Checking
• Income:Sales
• Expenses:Payroll:Wages
• Expenses:Payroll:EmployerTaxes
• Equity:Distributions ← For shareholder draws
• Equity:Opening-Balances

Typical Postings​

Your Beancount entries will create a clear separation between payroll expenses and equity distributions.

; W-2 payroll is a business expense
2025-02-28 * "Run payroll - February"
  Assets:Bank:Checking                 -6200 USD
  Expenses:Payroll:Wages                5000 USD
  Expenses:Payroll:EmployerTaxes        1200 USD
  ; entity: S-Corp  period: 2025-02

; Shareholder distribution is a draw on equity, not an expense
2025-03-10 * "Shareholder distribution"
  Assets:Bank:Checking                 -3000 USD
  Equity:Distributions                  3000 USD
  ; entity: S-Corp  period: 2025-Q1

Useful Guardrails (Queries & Tags)​

Use Beancount's features to sanity-check your finances and ensure you're meeting reasonable compensation standards.

• Tag every owner draw with something memorable, like distrib: "yes".
• Periodically run a query to compare total wages paid against total distributions taken.

You can run a quick check from your terminal with bean-query:

SELECT account, SUM(position)
WHERE (account ~ 'Expenses:Payroll:Wages' OR account ~ 'Equity:Distributions')
AND year = 2025
GROUP BY account;

This will give you a clean summary of your wages and distributions for the year, helping you and your CPA assess if your salary is "reasonable."

Paper Trail for the Election​

Keep your S-corp documentation organized and linked to your ledger.

• Create a docs/ folder in your Beancount directory to store PDFs of your signed Form 2553, the IRS acceptance letter, any late-election relief statements, and your payroll setup documents (EIN, state IDs).
• Record a note transaction in your ledger the day you file the election. This creates a permanent, dated record.

2025-01-22 note "Filed IRS Form 2553 for S-corp election (effective 2025-01-01)"

Edge Cases to Watch​

• Your "first tax year" start date might not be your formation date. The clock for the "2 months and 15 days" deadline starts when your company has shareholders, acquires assets, or begins business operations—whichever comes first.
• For non-calendar fiscal years, be precise. Your Form 2553 deadline is based on your fiscal year's start date, while your Form 1120-S deadline is based on its end date.

Quick Checklist​

Ready to proceed? Here is a final checklist to guide you.

✅ Decide if the S-corp structure fits your business based on profit level, payroll readiness, and state-specific rules. ✅ Calendar Form 2553 with the correct deadline (and set a one-week reminder for yourself). For 2025, that's March 17, 2025. ✅ If you're late, immediately evaluate if you qualify for relief under Rev. Proc. 2013-30. ✅ Configure your payroll system and map the new expense and equity accounts in your Beancount ledger. ✅ Prepare to file Form 1120-S by the deadline or file Form 7004 for an extension.

This guide provides general information, not tax advice. Every business situation is unique. Please consult with your CPA to determine the best course of action for your specific circumstances.

Running a small business is already a constant juggle of cash flow, suppliers, and customers—tax surprises shouldn’t be another bowling pin in the air. The good news: with a simple framework and a few Beancount tricks, you can translate “I hope the tax bill isn’t huge” into a predictable monthly transfer.

1. Know What You’re Really Paying For​

Before you can set money aside, you need to know where it’s going. For most U.S. small businesses (especially sole proprietorships and partnerships), the total tax liability is a combination of several distinct obligations.

• Federal Income Tax: This is a progressive tax, meaning the rate increases as your income does. For 2025, brackets go up to 37% for single incomes above $626,350 and married-filing-jointly (MFJ) incomes above $751,600.
• Self-Employment (SE) Tax: This is the entrepreneur's version of FICA taxes (Social Security and Medicare) that W-2 employees pay. It’s a flat 15.3% on your first chunk of net earnings. The 12.4% Social Security portion stops once your profit hits the annual wage base, which is projected to be $176,100 in 2025. The remaining 2.9% for Medicare continues on all profits.
• State & Local Income Tax: This varies wildly by location, ranging from 0% in states like Wyoming and Texas to over 13% in California's top bracket.
• Quarterly Underpayment Penalties: The IRS wants its money throughout the year, not all at once. To avoid penalties, you generally must pre-pay at least 90% of your current year's tax liability or 100% of your previous year's tax bill (this threshold rises to 110% if your adjusted gross income, or AGI, is over $150,000).

Quick heuristic: Most U.S. solopreneurs who live in an average-tax state end up owing 25% - 30% of net profit once federal, SE, and state taxes are combined.

2. A Three-Step Estimate You Can Update Monthly​

You don’t need complex software to get a handle on this. A simple, repeatable process is all it takes.

1. Project Annual Profit: Look at your year-to-date performance and make a reasonable forecast for the full year. The basic formula is your friend: Projected Revenue - Projected Deductible Expenses = Projected Profit.
2. Apply an Effective Tax Rate: Start with a reasonable percentage. If you have last year’s tax return, you can calculate your effective rate from that. If you're new to this, the 30% heuristic is a safe starting point.
3. Divide by 12 (or 52): Take your total estimated annual tax and divide it by the number of pay periods you want to use. We recommend monthly. Move that amount into a dedicated tax-reserve bank account every month. If your cash flow is more volatile, a weekly transfer might feel more manageable.

3. Implement It in Beancount​

Plain-text accounting makes this process transparent and auditable. Here’s how to manage your tax savings in Beancount.

First, create a routine transaction to move your monthly savings from your primary checking account to a separate, dedicated savings account for taxes.

; Reserve July's taxes
2025-07-31 * "Tax reserve transfer"
  Assets:Bank:Checking          -3000 USD
  Assets:Bank:TaxReserve         3000 USD
  Equity:Opening-Balances

When you make a quarterly estimated payment to the government, you record the actual liability. The payment comes directly from your reserve account.

; Record liability when you file the quarterly payment
2025-09-15 * "Q3 estimated tax payment"
  Assets:Bank:TaxReserve        -9000 USD
  Liabilities:Taxes:Federal      6000 USD
  Liabilities:Taxes:State        3000 USD

This simple system buys you three powerful advantages:

• Immediate Visibility: Your Assets:Bank:TaxReserve balance always shows what’s already “spoken for.” You know at a glance that this cash isn't available for other business expenses.
• Accurate Profit: Because the reserve is treated as a transfer between asset accounts, your Profit & Loss statement isn’t distorted. You only record the tax liability when you actually file and pay it.
• Audit Trail: Every payment to the IRS or your state treasury ties back to a clearly tagged movement from your reserve account, creating a clean paper trail.

4. Fine-Tuning Your Percentage​

The initial 25% - 30% estimate is a great start, but you should adjust it based on your specific business model.

• High-Margin Consultants / Agencies: If you clear well above the Social Security wage base ($176,100), your effective tax rate will climb. A rate of 30% - 35% is likely more accurate.
• Product Businesses with Heavy Deductions: If you have significant costs of goods sold (COGS), inventory, or other deductions, your net profit margin is lower. A rate of 20% - 25% may suffice. Use Form 1040-ES worksheets each quarter to confirm.
• S-Corp Owners: Your situation is different. The "reasonable salary" you pay yourself is subject to standard payroll withholding (FICA and income taxes). Your distributions (profits paid out beyond salary) still require quarterly estimated payments, but often at a lower marginal rate since they aren't subject to SE tax.
• Multi-State Sellers: If you have "nexus" (a significant business presence) in multiple states, you may owe income tax in each. This can stack your liabilities. For clarity, create separate liability accounts in Beancount, such as Liabilities:Taxes:State:CA and Liabilities:Taxes:State:NY.

5. Automate, Review, Repeat​

A system only works if you use it. Make it effortless.

• Automate: Link your main operating account to a high-yield savings account named something like "TaxReserve." Schedule an automatic transfer to occur right after you close your books each month.
• Review: Re-forecast your annual profit quarterly. If Q2 sales blew past expectations, increase your monthly reserve amount immediately. Don't wait until January to discover you've under-saved.
• Repeat: Keep key documents organized within your Beancount directory. Saving last year’s final tax return (document: "2024/Taxes/Form1040.pdf") gives you one-click context when discussing numbers with your CPA or planning for the next year.

Closing Thoughts​

Tax bills feel random only when the set-aside process is. By baking a percentage-based reserve directly into your double-entry accounting flow, you trade anxiety for algebra—and Beancount makes the math (and the audit trail) trivial. Review your rate each quarter, keep Assets:Bank:TaxReserve funded, and April 15th turns back into just another day of business as usual.

Disclaimer: This article is for educational purposes only and isn’t tax advice. Always confirm numbers with a qualified professional for your jurisdiction and entity type.

Staying compliant is simpler when the year’s tax deadlines live in one place. Below is a month-by-month guide to every major 2025 federal due date that touches solo proprietors, LLCs, S-corps, C-corps, and their payroll. Bookmark it, copy the bullets into your planner, or subscribe to the free IRS .ICS feed so reminders pop up automatically on your digital calendar.

Why a Dedicated Calendar Matters​

Integrating tax deadlines into your regular workflow isn't just about avoiding last-minute panic; it's a strategic business decision.

• Avoid Penalties & Interest: The IRS doesn't mess around. Late-payment and late-filing penalties can accumulate rapidly, sometimes hitting up to 25% of the total tax you owe.
• Sync Your Cash Flow: When you know your four quarterly estimated-tax withdrawal dates in advance, you can protect your operating capital and ensure funds are available without disrupting business as usual.
• Delegate with Confidence: Whether you have an in-house bookkeeper or an external CPA, a shared, accurate calendar ensures accountability. When everyone knows the exact dates, nothing slips through the cracks.
• Stay Audit-Ready: Timely filing of informational returns like Forms W-2 and 1099 is one of the first things examiners check. A clean filing history is your first line of defense.

At-a-Glance: Key 2025 Federal Deadlines​

The dates below are adjusted for weekends and federal holidays, reflecting the next business day as the official deadline. All times are based on the postmark or e-file transmission date unless specific deposit rules require a same-day electronic funds transfer (EFT).

January​

• Jan 15 – Final 2024 estimated-tax payment (Form 1040-ES) is due for self-employed individuals and others who did not have enough tax withheld during 2024. Note: Farmers and fishers can skip this payment if they file and pay their entire tax bill in full by March 3, 2025.
• Jan 31 – Key year-end information returns are due:
  • Furnish Forms W-2 to all employees and file copies with the Social Security Administration (SSA).
  • Furnish and file Form 1099-NEC to report non-employee compensation paid in 2024.
  • Furnish most other 1099 forms (like 1099-MISC, 1099-INT) to recipients. The deadline to file these with the IRS is later.

February​

• Feb 18 – Last day for businesses to furnish Forms 1099-B (Proceeds from Broker and Barter Exchange Transactions) and 1099-S (Proceeds from Real Estate Transactions) to payees.
• Feb 28 – Deadline to mail paper copies of Forms 1097, 1098, 1099 (excluding 1099-NEC), and W-2G to the IRS. (E-filers have until March 31.)

March​

• Mar 17 – Partnership and S-corporation tax returns for 2024 are due. (March 15 is a Saturday.)
  • File Form 1065 (Partnerships) or Form 1120-S (S-Corps).
  • Alternatively, file Form 7004 to request an automatic six-month extension to file.
  • Provide Schedule K-1s (and K-3s, if applicable) to all partners and shareholders.

April​

• Apr 15 – "Tax Day" features a triple-header of crucial deadlines:
  • Individuals: File your 2024 Form 1040. You can file Form 4868 for an automatic six-month extension, but you must still pay any tax you estimate you owe today.
  • C-Corporations: File your 2024 Form 1120 or file Form 7004 for an extension. The balance of tax owed is due with the extension filing.
  • 1st Quarter 2025 Estimated Tax: Your first installment payment for the 2025 tax year (Form 1040-ES) is due if you expect to owe at least $1,000 in tax for the year.

June​

• Jun 16 – 2nd Quarter 2025 estimated-tax installment is due. (June 15 falls on a Sunday.)

September​

• Sep 15 – A dual-deadline day:
  • 3rd Quarter 2025 estimated-tax installment is due.
  • The six-month extension period ends for partnerships (Form 1065) and S-corps (Form 1120-S) that filed Form 7004.

October​

• Oct 15 – Final deadline for extended returns for individuals (Form 1040) and calendar-year C-corporations (Form 1120).

December​

• Dec 15 – C-corporations must pay their 4th and final 2025 estimated-tax installment.

Looking Ahead: January 15, 2026​

Don't let the new year catch you by surprise. Your Q4 2025 estimated-tax payment for individuals and single-member LLCs (taxed as sole proprietors) is due. Mark it on your 2026 calendar now.

Payroll Cycle Reminders​

For businesses with employees, these deadlines are just as important:

• Form 941 (Employer's Quarterly Federal Tax Return): Due on Apr 30, Jul 31, Oct 31, and Jan 31 (2026) for the prior quarter’s income tax withholding, Social Security, and Medicare taxes.
• Payroll Tax Deposits: Must be deposited electronically via the Electronic Federal Tax Payment System (EFTPS). Your deposit schedule (either semi-weekly or monthly) is determined by the IRS. See IRS Publication 15 for details.
• Form 940 (FUTA Tax): The Employer's Annual Federal Unemployment (FUTA) Tax Return is due by Jan 31, 2026. If you made all FUTA tax deposits on time, you have until Feb 10, 2026, to file.

State & Local Caveats​

Remember, this calendar is for federal deadlines only.

• State Income Tax: Deadlines in states that have an income tax often mirror the federal schedule, but always verify with your state's Department of Revenue.
• Sales & Franchise Tax: These calendars vary widely by state and locality. Import these specific dates into your master calendar to create a single source of truth for all tax obligations.

Five Ways to Stay Ahead​

1. Subscribe and Set Alerts: Use the IRS .ICS feed or manually import the dates above into your Google Calendar or Outlook. Set 14-day and 2-day reminder alerts for each deadline.
2. Automate Payments: Schedule your quarterly estimated-tax payments inside your EFTPS account to automatically pull from your bank account on each deadline.
3. Tag Your Expenses: Use your bookkeeping software (like Beancount, QuickBooks, etc.) to tag expenses by quarter. This helps your cash flow reports mirror upcoming tax hits, so there are no surprises.
4. Schedule a Mid-Year Check-in: Book a meeting with your CPA in June or July to review your year-to-date profit and true-up your estimated payments to avoid a large, unexpected bill next January.
5. Document Everything: After you file or pay, save e-file confirmations and certified mail receipts in a dedicated folder. In any dispute, the burden of proof is on you, the taxpayer.

Disclaimer: This calendar covers U.S. federal deadlines for calendar-year small businesses. Always confirm details that apply to your entity type, fiscal year, payroll frequency, and state/local obligations with a qualified tax professional.

Bookkeeping Basics You Can Actually Understand—and Own​

Managing your own books doesn’t have to mean spreadsheets, stress, or expensive software. Beancount gives you a minimalist, auditable, and powerful way to do bookkeeping using just plain text and a double-entry accounting system.

This guide is your complete introduction to getting your small business books in order with Beancount—with real examples and step-by-step direction.

🧾 What Is Beancount?​

Beancount is an open-source plain-text accounting system built around double-entry bookkeeping. You write your transactions in .beancount files and use tools like bean-doctor, bean-report, or Fava to analyze and visualize your books.

Here’s a basic transaction:

2025-06-01 * "Client Payment: Invoice #123"
  Assets:Bank:Business:Checking      1,200.00 USD
  Income:Consulting                 -1,200.00 USD

It's readable, scriptable, and version-controllable—perfect for business owners who want transparency and control.

📌 Why Bookkeeping Matters (and Why Beancount)​

• You need it for taxes
• You need it for clarity
• You need it for funding
• You need it to catch mistakes early

And with Beancount, you can do all of this with just a text editor and a few tools.

🪜 8 Steps to Start Doing Your Own Bookkeeping with Beancount​

1. Separate Business & Personal Finances​

Open a separate business checking account and credit card. Reflect that in Beancount:

2025-06-01 open Assets:Bank:Business:Checking USD
2025-06-01 open Liabilities:CreditCard:Business USD

This keeps your books clean and protects you legally (especially if you're an LLC or corporation).

2. Use Double-Entry Bookkeeping​

Every financial event affects two accounts. Beancount forces this balance by design:

2025-06-05 * "Web hosting payment"
  Expenses:Hosting                  15.00 USD
  Assets:Bank:Business:Checking    -15.00 USD

This guarantees mathematical integrity across your ledger.

3. Choose Cash or Accrual Basis​

• Cash Basis: Only record income/expenses when money is received/spent.
• Accrual Basis: Track obligations (Accounts Payable/Receivable).

Cash basis example:

2025-06-10 * "Client payment received"
  Assets:Bank:Business:Checking     800.00 USD
  Income:Sales                     -800.00 USD

Accrual basis example (invoice sent, then payment received):

2025-06-01 * "Invoice #2001 issued"
  Assets:AccountsReceivable         800.00 USD
  Income:Sales                     -800.00 USD

2025-06-15 * "Payment received for Invoice #2001"
  Assets:Bank:Business:Checking     800.00 USD
  Assets:AccountsReceivable        -800.00 USD

4. Set Up Your Chart of Accounts​

Define your categories clearly. A minimalist example:

2025-01-01 open Income:Sales USD
2025-01-01 open Expenses:Software USD
2025-01-01 open Expenses:Meals USD
2025-01-01 open Equity:Owner USD

Tailor these to your business. Keep it consistent and descriptive.

5. Categorize Transactions (with Metadata)​

Use metadata to track context. This helps with deductions, audits, and clarity.

2025-06-18 * "Team lunch after Q2 milestone"
  Expenses:Meals                    90.00 USD
  Assets:Bank:Business:Checking    -90.00 USD
  ; business_purpose: Q2 celebration
  ; attendees: Alice, Bob, Tian

Add tags or links to receipts:

  ; receipt: ./receipts/2025-06-18-lunch.jpg

6. Store Supporting Documents​

Use Dropbox, Google Drive, or a receipts/ folder. Then link them in Beancount like:

2025-06-02 * "Domain Renewal - GoDaddy"
  Expenses:Hosting                  20.00 USD
  Assets:Bank:Business:Checking    -20.00 USD
  ; receipt: ./receipts/domain-godaddy.pdf

Auditors and tax professionals will love you.

7. Organize for Deductions​

Mark deductible expenses clearly:

2025-06-03 * "Adobe Creative Cloud Subscription"
  Expenses:Software                60.00 USD
  Assets:Bank:Business:Checking   -60.00 USD
  ; deductible: true
  ; usage: 100% business

Use custom metadata or tags like #deductible to track potential write-offs.

8. Make It a Habit​

Create a workflow. Example:

# Weekly bookkeeping routine
git pull origin main
bean-extract transactions.csv >> ledger.beancount
bean-doctor ledger.beancount
bean-check ledger.beancount
fava ledger.beancount

Or just commit to a "Beancount Friday" and reconcile everything weekly.

💼 DIY or Hire Help?​

You can do it all yourself with Beancount. But even power users should:

• Consult a CPA during setup
• Hire an accountant at tax time if needed
• Use Fava for monthly reports

You get all the power of an accounting system without vendor lock-in or subscription fees.

🛠️ Recommended Tools for Beancount Users​

• Fava – beautiful web dashboard for Beancount files
• bean-doctor – health checks for your ledger
• bean-query – run SQL-like reports
• beancount-import / beanie – automated bank import
• Version control – use Git to track changes to your books

✅ Final Example: Complete Transaction Flow​

2025-06-20 * "Consulting payment from Acme Inc."
  Assets:Bank:Business:Checking        3,000.00 USD
  Income:Consulting                  -3,000.00 USD
  ; invoice: 2025-06-acme
  ; project: "Backend API redesign"

2025-06-21 * "Notion Pro Plan"
  Expenses:Software                     10.00 USD
  Assets:Bank:Business:Checking        -10.00 USD
  ; purpose: project documentation
  ; receipt: ./receipts/notion-june.pdf

🎯 Summary​

Beancount is perfect for small business owners who want to:

• Keep costs low
• Stay fully in control of their finances
• Avoid the bloat of legacy software
• Embrace transparency and plain-text simplicity

Would you like a downloadable .bean starter template for your business? Let me know your business type, and I’ll build one tailored for you.