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PDD Holdings Q2 2026 Earnings: Revenue +8%, Profit −12%, RMB 128.5B Merchant Float

Published 14 min readMike ThriftMike Thrift
PDD Holdings Q2 2026 Earnings: Revenue +8%, Profit −12%, RMB 128.5B Merchant Float
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Results at a glance

Period
FY2026Q2
Revenue
RMB 112.4B (112,358 MRMB)
Net income
RMB 27.2B (27,182 MRMB)
Net margin
24.2%

From the Pdd Holdings Open LedgerView the live ledger

On August 24, 2026, PDD Holdings — the parent of Pinduoduo in China and Temu abroad — reported revenue of RMB 112,358 million for the quarter ended June 30, 2026, up 8% year-over-year, while net income fell 12% to RMB 27,182 million. Sales and marketing alone consumed RMB 29,668 million. But the most revealing number is on the other side of the balance sheet: of PDD's RMB 215,620 million in total liabilities, RMB 128,469 million is money owed to merchants — RMB 109,924 million of payables plus RMB 18,545 million of deposits. That float sits underneath RMB 456.4 billion of cash, cash equivalents and short-term investments. Five years of ledger answer the question that raises: how much of that cash is merchants' money in transit, and how much is PDD's own.

The Headline Numbers​

All figures are in RMB millions as filed — PDD reports in renminbi, and this ledger keeps that unit. The release's own convenience translation uses RMB 6.7851 per US dollar (the noon buying rate on June 30, 2026), which puts quarterly revenue at about US$16.6 billion; nothing below is converted.

MetricQ2 2026Q2 2025YoY
RevenueRMB 112,358MRMB 103,985M+8%
Cost of revenuesRMB 48,017MRMB 45,859M+5%
Sales and marketingRMB 29,668MRMB 27,210M+9%
Operating profitRMB 27,764MRMB 25,793M+8%
Net incomeRMB 27,182MRMB 30,754M−12%
Non-GAAP net incomeRMB 28,489MRMB 32,709M−13%
Diluted EPS per ADSRMB 18.45RMB 20.75−11%

The two halves of this table tell different stories. Down to operating profit, the quarter was fine: revenue grew 8%, cost of revenues grew only 5%, and operating profit rose 8% to RMB 27,764 million, holding operating margin at 24.7% against 24.8% a year ago. Everything that went wrong happened below the operating line. Interest and investment income actually rose 30% to RMB 13,505 million, but a RMB 7,399 million "other loss, net" — against RMB 119 million of other income a year earlier — and a tax bill up 26% to RMB 6,092 million turned an 8% operating gain into a 12% net decline. The release does not itemize that other-loss line, so this post does not guess at it; the ledger books it where the filing does, inside the netted Income:OtherNet posting.

PDD has no non-controlling interests, so net income and net income attributable to ordinary shareholders are the same RMB 27,182 million. The non-GAAP figure adds back only share-based compensation (RMB 1,307 million this quarter).

Revenue Deep Dive: Transaction Services Carries the Growth​

PDD reports two revenue lines. The 20-F describes platform revenue as "online marketing services revenues and transaction services fees": the first is advertising merchants buy on the platform, the second is fees charged on transactions. PDD does not report Temu as a separate segment, so this two-line mix is the only reported window onto how the business is shifting.

Revenue lineQ2 2026Q2 2025YoY
Online marketing services and othersRMB 57,637MRMB 55,703M+3%
Transaction servicesRMB 54,721MRMB 48,282M+13%
Total revenuesRMB 112,358MRMB 103,985M+8%

Online marketing grew 3.5%. That is the domestic Pinduoduo ad engine, and it is barely growing — the release attributes the quarter's revenue increase "primarily" to transaction services. For a platform whose historical profit engine was merchant advertising, a 3% line is a maturity signal, not a blip.

Transaction services grew 13% to RMB 54,721 million and is now within RMB 3 billion of overtaking advertising as PDD's larger revenue line. For the full year 2025, the two were nearly even (RMB 217,783 million vs RMB 214,063 million); in 2021, transaction services was less than a fifth of online marketing. Whatever the geography behind it, the mix has shifted decisively toward fees on transactions.

Management signal scan. We read the release for the seven demand-and-pricing themes we track in every earnings post — demand exceeding supply, industry upcycle, market expansion ahead of plan, product launches beating expectations, rising selling prices, tight supply, robust demand. None appears. Instead, the language is defensive. Co-CEO Lei Chen: "global trade and regulatory landscapes have continued to evolve, creating significant challenges while also presenting new opportunities." Co-CEO Jiazhen Zhao: "We view compliance as a fundamental priority and are fully committed to safeguarding consumer rights and building lasting trust." The absence is the finding: management spent its quote budget on trust, safety and compliance, not on demand.

The Margin Story: Spending on Merchants, Not Just Ads​

MarginQ2 2026Q2 2025FY2025FY2024
Gross margin57.3%55.9%56.3%60.9%
Sales and marketing / revenue26.4%26.2%29.0%28.3%
Operating margin24.7%24.8%21.6%27.5%
Net margin24.2%29.6%22.7%28.5%

Gross margin actually improved year-over-year, from 55.9% to 57.3%, because cost of revenues grew more slowly than revenue. Sales and marketing held at roughly 26% of revenue. The operating-cost pressure came from the smaller lines: general and administrative expenses rose 53% to RMB 2,342 million and research and development rose 27% to RMB 4,567 million.

VP of Finance Jun Liu framed the quarter as deliberate: "We stepped up our ecosystem investments in the second quarter. At this stage, our priority is helping merchants thrive and strengthening the broader industry ecosystem." That sentence is a pricing statement in disguise. A platform "helping merchants thrive" is a platform taking less from them than it could — which is consistent with online-marketing revenue growing only 3%. The release contains no language about rising take rates or pricing power, and the numbers do not show any.

Net margin is where the quarter looks worst — 24.2% versus 29.6% — and, as the headline section showed, that five-point drop is almost entirely non-operating: the swing in other income/(loss) from +RMB 119 million to −RMB 7,399 million is RMB 7,518 million, larger than the RMB 3,572 million decline in net income.

The One Big Question: Whose Cash Is It?​

PDD's balance sheet at June 30, 2026 shows RMB 663,407 million of total assets and only RMB 215,620 million of total liabilities. Most of those liabilities are not debt. PDD carries no bank borrowings, and its last convertible bonds (RMB 5,310 million at the end of 2024) were gone from the balance sheet by the end of 2025. What it owes, overwhelmingly, is merchants:

2026-06-29 pad Liabilities:Current:PayablesToMerchants        Equity:Adjustments
2026-06-30 balance Liabilities:Current:PayablesToMerchants       -109924 MRMB  ; "Payable to merchants"
 
2026-06-29 pad Liabilities:Current:MerchantDeposits           Equity:Adjustments
2026-06-30 balance Liabilities:Current:MerchantDeposits           -18545 MRMB  ; "Merchant deposits"
 
2026-06-29 pad Assets:Current:RestrictedCash                  Equity:Adjustments
2026-06-30 balance Assets:Current:RestrictedCash                   77274 MRMB  ; "mainly cash received from consumers and reserved in a bank supervised account for payments to merchants" (20-F note 2(g))

Liabilities carry negative balances in Beancount (they are credits); assets carry positive ones. Read together, the three lines describe the float. Consumers pay when they order; PDD owes that money to the merchant until the order settles; RMB 77,274 million of it sits in a supervised bank account as restricted cash, and the rest of the payable is covered by PDD's general cash and investments.

Merchant liabilitiesQ2 2026FY2025FY2024FY2023FY2022FY2021
Payable to merchantsRMB 109,924MRMB 107,407MRMB 91,656MRMB 74,997MRMB 63,317MRMB 62,510M
Merchant depositsRMB 18,545MRMB 17,708MRMB 16,461MRMB 16,879MRMB 15,058MRMB 13,578M
Total owed to merchantsRMB 128,469MRMB 125,115MRMB 108,117MRMB 91,876MRMB 78,375MRMB 76,088M
Share of total liabilities59.6%57.7%56.4%57.1%65.7%71.7%
Restricted cashRMB 77,274MRMB 73,831MRMB 68,426MRMB 61,985MRMB 57,974MRMB 59,617M

The merchant float has grown every year, from RMB 76,088 million at the end of 2021 to RMB 128,469 million now — but equity grew far faster, from RMB 75,115 million to RMB 447,787 million, because PDD retained almost everything it earned. That is why the float's share of total assets fell from 42% to 19% even as it grew in absolute terms. PDD's RMB 456.4 billion cash pile is overwhelmingly its own retained profit now, not merchant money. In 2021 the answer to "whose cash is it?" was "largely the merchants'". In 2026 it is "mostly the shareholders' — with a RMB 128.5 billion obligation that never goes away as long as the marketplace runs."

That distinction matters for anyone valuing the cash. Net of the merchant liabilities, PDD's cash, cash equivalents and short-term investments (RMB 456,414 million) still exceed everything it owes to merchants by roughly RMB 328 billion. Unlike an ordinary retailer, PDD's working capital is negative by design, and the float is a funding source that grows with gross merchandise volume.

The Alibaba comparison, same calendar quarter​

Alibaba's fiscal first quarter ended the same day, June 30, 2026, and its Open Ledger records it in the same MRMB unit:

Quarter ended June 30, 2026PDD HoldingsAlibaba
RevenueRMB 112,358MRMB 268,953M
Net incomeRMB 27,182MRMB 10,444M
Net margin24.2%3.9%
Sales and marketing / revenue26.4%17.7%
Cash + short-term investmentsRMB 456,414MRMB 297,567M
Total assetsRMB 663,407MRMB 1,962,109M
Total liabilitiesRMB 215,620MRMB 848,215M

PDD earned 2.6× Alibaba's net income on 42% of its revenue, and holds more cash plus short-term investments on its current lines than Alibaba does — with a third of the total assets. The two companies spend differently: PDD pours a quarter of revenue into sales and marketing but almost nothing into capital assets (property, equipment and software: RMB 4,752 million), while Alibaba's ledger shows RMB 312,497 million of property and equipment as it builds AI compute. Alibaba is a capital-heavy platform funding a cloud build-out; PDD is a capital-light marketplace whose balance sheet is cash, investments and merchant float.

Tracking PDD Holdings in plain text (MRMB)​

Modeling PDD in Beancount forces every RMB million to reconcile — revenue credits, expense debits, and a balance sheet that ties to the filing without a plug. We use the same chart of accounts for every public company, with MRMB as the unit (1 MRMB = RMB 1,000,000) and three sector accounts documented in the ledger's banner: Assets:Current:RestrictedCash, Liabilities:Current:PayablesToMerchants and Liabilities:Current:MerchantDeposits.

The Q2 2026 income statement as recorded (Beancount signs: income negative, expenses positive; Equity:Adjustments absorbs net income so the transaction sums to zero):

; Check: −112358 + 48017 + 4567 + 32010 + (-5510) + 6092 + 27182 = 0 ✓
 
2026-06-30 * "PDD Holdings Inc." "FY2026Q2 Income Statement"
  Income:Revenue                             -112358 MRMB  ; total revenues: online marketing services & others 57,637 + transaction services 54,721
  Expenses:CostOfRevenue                       48017 MRMB
  Expenses:ResearchAndDevelopment               4567 MRMB
  Expenses:SellingGeneralAdministrative        32010 MRMB  ; sales & marketing 29,668 + G&A 2,342
  Income:OtherNet                              -5510 MRMB  ; interest & investment income 13,505 − FX 558 − other 7,399 − equity investees 38
  Expenses:IncomeTax                            6092 MRMB
  Equity:Adjustments                           27182 MRMB  ; net income offset (RE set by balance assertion)

Revenue is one Income:Revenue posting equal to total revenues; the online-marketing / transaction-services split lives in the comment and in the tables above. The Income:OtherNet line is where this quarter's story hides: RMB 13,505 million of interest and investment income, netted against the RMB 7,399 million other loss, leaves only RMB 5,510 million of net non-operating income.

One ledger note worth knowing: PDD's FY2025 earnings release (March 2026) reported full-year net income of RMB 99,364 million, but the audited 20-F filed in April 2026 records RMB 97,843 million, with general and administrative expenses RMB 1,522 million higher and accrued liabilities higher by the same amount. The ledger follows the audited 20-F, and the file banner says so.

Open PDD Holdings Financial Ledger FY2021–FY2026 Q2 in a new tab

The Multi-Year Arc​

PeriodRevenueNet incomeGross marginNet marginCash + short-term investments
FY2021RMB 93,950MRMB 7,769M66.2%8.3%RMB 92,944M
FY2022RMB 130,558MRMB 31,538M75.9%24.2%RMB 149,439M
FY2023RMB 247,639MRMB 60,027M63.0%24.2%RMB 217,209M
FY2024RMB 393,836MRMB 112,435M60.9%28.5%RMB 331,560M
FY2025RMB 431,846MRMB 97,843M56.3%22.7%RMB 422,309M
Q2 2026RMB 112,358MRMB 27,182M57.3%24.2%RMB 456,414M

Five years compress into three phases. 2021–2022 was the profitability pivot: sales and marketing fell from 48% to 42% of revenue while revenue grew 39%, and net income quadrupled. 2023–2024 was hypergrowth, the years Temu scaled abroad: revenue more than tripled from 2022 to 2024, transaction services went from RMB 27,626 million to RMB 195,902 million, and gross margin fell as fulfillment-heavy cross-border revenue diluted the pure-advertising mix. 2025–2026 is the plateau: revenue growth slowed to 10% in 2025 and 8% this quarter, net income fell in 2025, and management's language turned to compliance and "ecosystem investments."

Through all three phases the cash kept compounding — from RMB 92,944 million to RMB 456,414 million — because PDD retains its earnings — the 20-F's equity statements for 2023–2025 show no dividends and no share buybacks — and spends little on fixed assets.

The Verdict: Bull vs. Bear​

Bull Case

  • Operating profit grew 8% to RMB 27,764 million with operating margin flat at 24.7%; the net-income decline is a below-the-line swing, not operating deterioration.
  • Gross margin improved 1.4 points year-over-year to 57.3%, so the transaction-services mix shift is not destroying unit economics.
  • RMB 456.4 billion of cash and short-term investments against zero debt, with interest and investment income of RMB 13,505 million a quarter — a return stream that grew 30% year-over-year.
  • The merchant float (RMB 128,469 million) keeps growing, a funding source that costs PDD nothing and scales with volume.
  • Net margin of 24.2% is more than six times Alibaba's 3.9% in the same quarter.

Bear Case

  • Online marketing revenue grew 3.5%: the domestic advertising engine that built the company has stalled.
  • Net income fell 12% while revenue grew 8%, and the RMB 7,399 million other loss is unexplained in the release — investors cannot yet tell whether it recurs.
  • None of the seven demand-and-pricing themes appears in the release; management's quotes are about trust, safety and compliance, and "helping merchants thrive" implies take-rate restraint.
  • G&A rose 53% and R&D 27%, faster than revenue — a cost trend that compresses margins if revenue growth stays in single digits.
  • The cash pile keeps growing with no stated plan to return it; for a shareholder, RMB 456 billion trapped on a balance sheet earns only its interest rate.

Our Take: PDD is no longer a hypergrowth story. It is a highly profitable, capital-light marketplace growing in single digits, whose operating engine is intact and whose reported earnings are now moved as much by what sits below the operating line as by commerce. The balance sheet is the underappreciated asset — and the merchant float is the reason it looks the way it does. We would watch two lines next quarter: whether online marketing gets back above mid-single-digit growth, and whether the other-loss line repeats. The ledger will show both, in RMB, without a conversion in sight.

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Source: https://beancount.io/blog/2026/09/26/pdd-holdings-q2-2026-earnings-analysis

Published: September 26, 2026