
Custom Sign Shop Pricing That Actually Pays: Separating Materials, Labor Burden, and Installation
A flat $55 shop rate quietly underprices illuminated and digital sign work while vinyl subsidizes the loss. Learn how to split every quote into materials with 7% indeterminates and 1.5x markup, fully burdened labor including payroll taxes and workers comp, and installation as a separate crew and equipment profit center — with a sample channel letter worksheet and a bookkeeping setup that makes estimates match actuals.










