
How to Price Your Product or Service: Cost-Plus, Value-Based, and Penetration Pricing
A 50% markup on an $8.00 cost yields a 33% margin, not 50% — the single most expensive arithmetic error in small-business pricing. This guide gives the formulas for cost-plus, value-based, and penetration pricing, worked examples, the markup-vs-margin correction, and how to A/B test a price before committing.










