
Amazon's Expanded New Selection Program: Referral Fee Caps, Free Storage, and the October 31 Deadline
Amazon's July 30, 2026 New Selection Program update caps referral fees at 10% on the first 100 units and 5% on the next 100 for new-to-FBA parent ASINs, waives storage and liquidation fees on the first 200 units for 120 days, and adds $125 in Vine and coupon credits — but existing enrollees must reconfirm by October 31, 2026 to keep qualifying new listings.










