
Billboard and Outdoor Advertising Bookkeeping: Yield, Volume, and Why Your Ground Lease Is COGS
A bookkeeping guide for small billboard and out-of-home (OOH) operators — why yield and volume must be tracked separately, why ground leases belong in COGS tagged by board, how static and digital faces differ on depreciation and revenue recognition, and the five KPIs worth reviewing, including 85%+ utilization targets and a ~2.5-year payback benchmark on new digital builds.










