
The FTC's First INFORM Consumers Act Penalty: What Temu's $2 Million Settlement Means for Marketplace Sellers
In September 2025 the FTC fined Temu's parent Whaleco $2 million in the first-ever INFORM Consumers Act enforcement action. The law classifies anyone with 200 sales and $5,000 in revenue on a platform as a high-volume third-party seller — here's what verification, annual recertification, and the $20,000 disclosure trigger mean for Amazon, eBay, Walmart, and Etsy sellers.








