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Generative Engine Optimization (GEO): How Small Businesses Get Cited by ChatGPT, Perplexity, and Google AI Overviews

Generative Engine Optimization (GEO) is how small businesses get named in AI answers from ChatGPT, Perplexity, and Google AI Overviews — a channel where over half of citations come from pages outside Google's top 10. This guide covers the seven retrieval signals AI engines use, a five-step checklist (Google Business Profile, schema markup, direct-answer content, third-party validation, NAP consistency), and the mistakes that quietly suppress citations.

Alphabet Q1 2026: Google Cloud Grows 63%, and a $37.7B Paper Gain Drives the EPS Beat

Alphabet's Q1 2026 revenue was $109.9B (+21.8% YoY) with Google Cloud accelerating to 63% growth and backlog above $460B, but the 82% jump in diluted EPS to $5.11 rests largely on a $37.7B other-income line — mostly unrealized marks on non-marketable equity securities. Backing out the $36.9B equity-securities gain leaves EPS near $2.76, roughly flat against last year's $2.81. Rebuilding the FY2022–Q1 2026 books in a public Beancount ledger shows exactly where the gain landed — non-marketable securities rose from $68.7B to $106.9B, not cash.

Amazon FY2025 Earnings: A Record $77.7B Profit — and AWS Now Generates 57% of It

Amazon's FY2025: $716.9B net sales (+12.4%) and a record $77.7B net income (+31.1%) — but operating income grew only 16.6%, with a $15.2B non-operating equity gain accounting for $7.0B after tax. AWS grew 19.7% to $128.7B and produced 57% of company operating income on 18% of revenue, while PP&E jumped $104.4B in a single year. Modeled line by line in a public Beancount ledger.

Broadcom FY2025 Earnings: $63.9B in Revenue, and a Net Income That Nearly Quadrupled to $23.1B

Broadcom's FY2025: $63.9B revenue (+23.9%) and GAAP net income of $23.1B, up 292% from $5.9B — but decomposing the $17.2B swing shows revenue growth explains only 72% of it, with roughly $4.8B coming from a tax provision flipping to a $397M benefit plus one-time restructuring and discontinued-operations reversals. The durable signals are Infrastructure Software's operating margin rebounding to 76.8%, above its pre-VMware baseline, and AI semiconductor revenue guided to roughly double to $8.2B. Rebuilt line by line in a public Beancount ledger, FY2021–FY2025.

Embedded AI in Accounting: Why Explainable AI and Real-Time Oversight Are Becoming Non-Negotiable

Embedded AI now auto-categorizes transactions and flags anomalies in real time inside tools like QuickBooks and Xero, but industry estimates put manual bookkeeping error rates at 1-3% versus below 0.5% for well-monitored AI systems — the tradeoff is that AI errors compound systematically until a human catches the pattern, which is why explainable AI and real-time controller oversight are becoming standard practice.