
Colorado's Honest Pricing Law Is Now in Effect: What HB25-1090's All-In Price Rule Means for Your Business
Colorado's HB25-1090 took effect January 1, 2026, requiring any business that advertises a price to Colorado customers to show the maximum total including every mandatory fee, displayed more prominently than any other price. Violations are deceptive trade practices under the Colorado Consumer Protection Act — up to $20,000 per violation, treble damages in private suits, and 18% compounded interest on unlawful rental fees.


