Mike Thrift
Marketing Manager
Setting Up Google Analytics 4 Conversions: A Small Business Owner's Guide to Knowing Which Marketing Actually Works
GA4 tracks events by default but reports zero conversions until you manually flag key events — a 30-minute fix. This guide covers the event → key event → conversion chain, which events to track by business type, the last-click attribution trap, and tying channel data back to your books.
IRS Raises the Business Mileage Rate to 76 Cents Mid-Year: How to Handle a Split-Rate 2026
Effective July 1, 2026, the IRS raised the standard business mileage rate from 72.5 to 76 cents per mile — only its second mid-year change since 2011. Here's how the split-rate year affects your deduction, what your mileage log must show, and when the new rate applies to reimbursements.
New Jersey's Medicaid Employer Assessment (A5324): What the First-in-the-Nation Law Means for Your Payroll
New Jersey's A5324, effective July 1, 2026, bills employers $325–$725 per year for each Medicaid-enrolled employee or dependent once 50 or more are enrolled — matched by the state, not self-reported. Here is how the tiered fees work, which workers are exempt now and in 2027, and how to prepare your books for a bill you didn't calculate.
Olive Oil Mill Bookkeeping: Custom Crush Fees, Yield-Driven COGS, and the Harvest Cash Cliff
How to keep books for an olive oil mill that earns most of its revenue in a six-to-ten-week harvest window — separating custom-crush milling fees from own-label inventory accounting, tracking extraction yields that swing from 50 to 200 pounds of olives per gallon, valuing bulk oil in tank storage, and handling Schedule F, cash-method, and UNICAP tax questions.
Pay by Bank: How Open Banking Invoice Payments Cut Card Fees for Small Businesses
Sage and GoCardless's new "Pay by Bank" invoicing feature cuts small-business transaction costs by roughly 54% versus card payments by moving money directly bank-to-bank, and QuickBooks and Stripe already offer similar ACH-based alternatives in the US.
The Quick Ratio (Acid-Test Ratio): The One Number That Catches a Cash Crunch Before It Happens
The quick ratio (acid-test ratio) strips inventory and prepaid expenses from current assets to test whether cash, receivables, and marketable securities alone can cover current liabilities. Includes the formula, a worked example where a 2.5 current ratio hides a 1.0 quick ratio, industry benchmarks, and the aged-receivables blind spot.
Quiet Quitting in 2026: What Employee Disengagement Costs Your Small Business
U.S. employee engagement sits at just 32% in 2026, and Gallup estimates disengagement costs the global economy $8.9–$10 trillion a year. Here is how small-business owners can recognize the warning signs of quiet quitting, why replacing an employee runs 50–200% of their salary, and which management levers — clarity, recognition, and growth — actually re-engage a team.
Rolling Forecast vs. Annual Budget: Which Should a Small Business Use?
A rolling forecast replaces each closed month with actuals and adds a new month to a fixed 12-month window, so plans never go stale. About 42% of organizations use one (AFP), most alongside — not instead of — an annual budget, and combined approaches improve planning accuracy 25–30%. Here's how the mechanism works, the mistakes to avoid, and a six-step build guide.
Section 174 R&D Capitalization in 2026: Why Small Businesses Must Amortize Research Costs Over 5 Years and How OBBBA's Retroactive Fix Changes the Math
Since 2022 research costs must be capitalized over 5 years — software included — midpoint in year one. Track domestic vs foreign, build the amortization schedule, and be ready for OBBBA's retroactive expensing.
Ski Resort Bookkeeping: How to Account for Season Pass Deferred Revenue
Season pass cash collected in September is a liability, not income. This guide covers ASC 606 deferred revenue for ski resorts: the debit-cash-credit-deferred-revenue entry, straight-line vs. usage-based recognition, weather-driven refund reserves, and the four bookkeeping mistakes small ski operations make most.
How Sports Card and Collectibles Reselling Is Taxed: The 28% Rate, Cost Basis, and the IRS's Three Buckets
Collectibles like sports cards are taxed at a maximum 28% long-term capital gains rate under IRC Section 408(m) — higher than the 15–20% most stock investors pay. Whether you owe that rate, ordinary income rates up to 37%, or can deduct grading and shipping fees depends on whether the IRS sees you as a hobbyist, investor, or dealer. Here's how the classification works, what belongs in your cost basis, and why a 1099-K doesn't change what you owe.
The Rule of 72: The Mental-Math Shortcut Every Business Owner Should Use Before Investing Retained Earnings
Divide 72 by an annual rate and you get the approximate years for money to double: $50,000 at 9% doubles in 8 years, while a 24% credit card balance doubles what you owe in 3. How business owners can use the Rule of 72 to compare investments, price debt, and gauge inflation's drag on idle cash.