
Direct Mail Is Beating Email Again: Why Small Businesses Are Going Back to the Mailbox in 2026
USPS Every Door Direct Mail (EDDM) lets small businesses reach every address on a mail carrier route for about $0.26 per piece, no mailing list required — and direct mail's roughly 4.4% response rate now dwarfs email's 0.12%. How EDDM Retail and BMEU work, what real campaigns returned, and how to track cost per acquisition in your books.










