WordPress Plugin & Theme Bookkeeping: License Renewals, Merchant-of-Record Tax, and Reconciling Envato, Freemius, and Stripe Payouts
Envato's July 1, 2026 move to a flat 50% author revenue share replaces tiered rates that ran as high as 87.5%, and it exposes a deeper bookkeeping gap for WordPress plugin and theme businesses selling across Envato, Freemius, and direct Stripe checkout — gross revenue, marketplace fees, and license-renewal deferred revenue all need separate tracking, not one blended bank-deposit number.
