Accounting for Customer Loyalty Rewards Programs: ASC 606 Points Liability, Deferred Revenue, and Breakage
Under ASC 606, loyalty points are a separate performance obligation — part of each sale is allocated to a deferred revenue liability using standalone selling prices, recognized when points are redeemed, with unredeemed value booked as breakage in proportion to redemptions. This guide walks through the journal entries, the proportional vs. remote breakage methods, the chart of accounts, and the state escheatment rules that can block breakage income.
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